Name Search
CTRL+K
Name Search
CTRL+K
Joseph Jaffe presents in:
Keynote Topics
The Inevitable Demise of the Corporation…and how to save it?
Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame.
As the saying goes, “let’s see how big we can get until we suck.” Mission accomplished. Corporations that once graced the Fortune 500 are now casualties’ of war.
They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one.
That doesn’t mean we can’t try. In this keynote, Joseph Jaffe will offer a path to redemption, but with full warning, it may be too late.
Joe Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what business leaders can do about it.
Attendees will get a sneak brief to the upcoming book, “Built to Suck: The inevitable demise of the corporation…and how to save it?” and how the “heresy” philosophy is built for companies and brands that know they need to change but are struggling to make the first step.
Learn what it means to “put yourself out of business” and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).
A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out the media model.
To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.
In this bold and provocative keynote, 4-time author and thought leader, Joseph Jaffe – Strategic Consultant will outline the Z.E.R.O. Manifesto of how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.
Jaffe will introduce a 10-point action plan based on his Marketing BowTie framework designed to help brands get to a 50/50 split between “direct” investment and “indirect” expenditure before 2020. Be a hero…commit to Z.E.R.O.
How to use existing customers to gain new ones
What if we got it all wrong? What if we’ve been going about marketing completely the wrong way?
In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage.
Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals.
If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
The Brand-Startup Imperative
In this presentation, author, entrepreneur and thought leader will topline and outline the role startups can play in terms of providing brands a lifeline to collaborate, differentiate and evolve.
Today startups seems to be all the rage and arguably the next big thing.
Only they aren’t. As in they always WERE the big thing. So how should brands be thinking about partnering with startups?
Or should they be collaborating at all in the first place?
And what’s in it for the startups? Perhaps the best place to begin as the point at which these two diametrically worlds come together: marketing.
(1 reviews)
Gallery
Videos
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth […]
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Jaffe Jaffe 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) was released in March 2019. Built to Suck announces the coming Corporapocalypse and outlines a clear path to salvation, rebirth and transformation.
His impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Ad Age, Adweek and the list continues.
In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program, where he wrote and lectures a course on brand evolution strategy.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
He is a member of the Founder’s Institute, Entrepreneur’s Round Table and Techstars, and has lectured at NYU’s Stern Business School, Cornell’s Johnson School of Business, West Virginia and Syracuse University.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Author Books | Magazine Covers
Podcasts
Latest status updates from Joseph Jaffe, if you want to have all latest news then click the follow button.
You can then view all updates for your Newsfeed through your Dashboard on all those you follow.
Troy Hazard stands as a seasoned navigator, having weathered storms of both failure and triumph. With a track record spanning over two decades, he epitomizes resilience and entrepreneurial acumen, having founded and cultivated twelve ventures. From the brink of financial ruin to the pinnacles of success, Hazard’s journey embodies the essence of strategic risk-taking and […]
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television and in several other major media outlets. As a world-renowned speaker, His Tedx talk has been viewed over 2 million times, he is […]
Jonathan Fields is an author, entrepreneur and speaker on a mission to help individuals and organizations cultivate the personal practices, workflow adaptations and environmental/cultural shifts needed to become more agile, creative and innovative and embrace action in the face of uncertainty with a greater sense of ease. A former NYC mega-firm/SEC lawyer turned serial-entrepreneur, Jonathan […]
With a trailblazing spirit and a commitment to excellence, Carey Lohrenz has soared to remarkable heights both in the sky and on the ground. As the first female F-14 Tomcat pilot in the United States Navy, Carey shattered stereotypes and paved the way for women in military aviation. Her journey is not just one of […]
Currently a Senior Fellow at the San Francisco based non-profit Encore.org, Paul Taylor is a well versed speaker, writer and researcher who specializes in demographic change and generational trends. He is the author of The Next America: Boomers, Millennials and the Looming Generational Showdown (PublicAffairs), which draws on his work at the Pew Research Center, […]
Ryan Jenkins, CSP® (Certified Speaking Professional)™, is a globally recognized keynote speaker, virtual trainer, and a distinguished Wall Street Journal bestselling author. Renowned for his expertise in leadership, generational differences, team connection, and the future of work, Ryan delivers compelling talks that inspire audiences worldwide to navigate the complexities of the modern workplace with confidence […]
Edgar Perez is one the world’s few business and technology visionaries who can light up a room with insightful and inspiring presentations on the impact of cutting-edge technologies, from 5G to Quantum Computing and from Artificial Intelligence and Cybersecurity to Web3 and the Metaverse. A published author and energetic keynote speaker, he is also an […]
Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and first CEO of Netflix, he laid much of the groundwork for a service that’s grown to over 200 million subscribers, and fundamentally altered how the world experiences media. Marc Randolph | Netflix Co-Founder He also served on the Netflix board of directors […]
Kevin Brown unconventional path to business and personal success has taught him that winning in business and in life requires anything but conventional thinking. He grew up in Muskegon, Michigan where his blue-collar roots taught him the value of hard work and determination. With a streetwise aptitude and a never quit attitude, he worked his […]
Tonya M. Evans is a global leader on crypto currencies and a technology keynote speaker, accomplished academic and administrator, and world-renowned speaker with over twenty years of experience in law, innovation, academia, and entrepreneurship. Dr. Evans currently serves as tenured Professor of Law at Penn State Dickinson Law School. Beginning July 1, 2022, she will […]
Dr. Amy Cuddy, a renowned Social Psychologist, Award-Winning Harvard Lecturer, and Bestselling Author. Dr. Cuddy is a dynamic and influential speaker, celebrated for her groundbreaking research on nonverbal communication, power dynamics, and the science behind personal transformation. Event planners seeking to elevate their next event should consider booking Dr. Amy Cuddy through Speakers Inc for […]
Daymond John has come a long way from turning a $40 budget into FUBU, a $6 billion fashion game-changer. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry but a Shark on the 4-time Emmy Award winning Shark […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
We are actively working to have our profiles current with Keynote Speech titles, and Summaries.
Some Speakers do not have a set title or summary for their topic lists. Instead they customize for each. Other speakers only do moderated conversations.
If you do not see content here, please contact us.
We also have ample information off line that we can share as some do not want to have visible profiles and as such these are hidden pages. Or in the event we do not have the information, we can contact the speaker to provide and share.
Our Mission
© All rights reserved 2024. Speakers Inc
