Howard Saunders: Retail Futurist
Retail futurist Howard Saunders helps global brands reinvent customer experiences through visionary design leadership, consumer insight and twenty-five years shaping transformative retail environments.
- Highlights:
- Over twenty-five years in global retail design and brand experience
- Former Creative Director at Fitch, London
- Led multi-disciplinary teams shaping iconic, industry-defining retail projects
- Expert in consumer behavior, customer experience and the future of retail
- Formats:
Retail futurist, keynote speaker and brand experience consultant
- Audiences:
Retail executives, brand leaders, customer experience teams, innovation units, developers and organizations navigating the future of physical and digital retail.
- Outcomes:
- Strategic clarity on how retail spaces must evolve to meet shifting consumer expectations.
- Practical insights into the psychology of customer experience and design-driven engagement.
- Visionary guidance to help brands remain relevant, differentiated and future-ready.
- Travels from: London, UK
- **Fee range: $10,001 - $20,000
Keynote Topics
Talent Short Bio
Howard Saunders is an internationally respected retail futurist and design thought leader whose career spans more than twenty-five years at the forefront of retail transformation. Formerly the Creative Director of Fitch in London, he built and led multi-disciplinary teams of architects, graphic designers, product designers and copywriters, steering some of the world’s most influential retail brands toward bold, customer-centric futures. His leadership at Fitch helped redefine the discipline of retail design, merging creative storytelling, spatial innovation and commercial strategy into cohesive brand experiences.
Saunders’ journey through the industry has been characterised by hands-on learning, sharp creative instinct and an unwavering drive to push the boundaries of what retail can be. His design philosophy blends functional clarity with emotional resonance, enabling brands to create spaces that connect deeply with consumers while supporting measurable business outcomes. His portfolio features landmark projects that have become case studies in effective brand experience design.
As a keynote speaker and consultant, Saunders brings penetrating insight into consumer behaviour, cultural shifts and the forces shaping the future of shopping.
Read Full Bio
With a career spanning over twenty-five years in the dynamic realm of retail design, Howard Saunders stands as a luminary figure in the industry. Formerly serving as the Creative Director of Fitch, headquartered in London, Saunders has left an indelible mark on retail design and branding. His tenure at Fitch was marked by his visionary leadership, where he spearheaded the creation of multi-disciplinary teams comprising architects, graphic designers, product designers, and copywriters. Saunders’s innate ability to orchestrate these diverse talents into cohesive units yielded groundbreaking results, revolutionizing the retail landscape.
Howard Saunders brings to the table a wealth of experience and expertise garnered over decades of immersion in the retail design sphere. His journey began with humble roots, where he honed his craft through hands-on experience and a relentless pursuit of innovation. Rising through the ranks, Saunders assumed pivotal roles that allowed him to sculpt the very essence of retail spaces, blending functionality with aesthetic appeal seamlessly.
As the former Creative Director of Fitch, Saunders was entrusted with the formidable task of shaping brand identities and retail experiences for a diverse array of clients. His visionary approach transcended conventional boundaries, breathing life into spaces that resonated with consumers on a profound level. Saunders’s portfolio is a testament to his ingenuity, featuring iconic projects that have set benchmarks in the industry.
Beyond his role as a design maven, Howard Saunders is a thought leader whose insights have reverberated across the retail landscape. His keen understanding of consumer behavior and emerging trends has positioned him as a sought-after authority, with engagements ranging from keynote addresses to consulting endeavors. Saunders’s ability to decode the intricate interplay between design and consumer psychology has empowered brands to forge deeper connections with their audience, driving sustained growth and relevance in an ever-evolving marketplace.
View All Speakers and follow us on Twitter
Videos
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
View further speakers
- (9)
Julia Landauer is an accomplished NASCAR driver and a trailblazer in the male-dominated world of motorsports. With a passion for speed and competition, Julia’s journey began at a young age when she started go-kart racing at just 10 years old. She quickly rose through the ranks, securing numerous championships and solidifying her reputation as a […]
- Travels from: Charlotte, NC
- Racing Drivers
- (41)
- (5)
Dr. Willie Jolley is not just another motivational speaker; he is a living testament to the power of resilience and perseverance. With a career spanning decades, Dr. Jolley has solidified his position as a triple threat personality and a global thought leader. Renowned as a Hall of Fame speaker, award-winning singer, and popular national radio […]
- Travels from: Washington, DC
- Motivational Speakers
- (19)
Dr. Mark Zandii is chief economist of Moody’s Analytics, where he directs economic research. Moody’s Analytics, a subsidiary of Moody’s Corp., is a leading provider of economic research, data and analytical tools. Dr. Zandi is a cofounder of Economy.com, which Moody’s purchased in 2005. Dr. Zandi is on the board of directors of MGIC, the […]
- Travels from: Philadelphia, PA
- Finance Speakers
- (13)
Noelle Russell is one of the most recognized voices on the future of artificial intelligence and responsible innovation. A multi-award-winning TEDx presenter and best-selling author, she has become a go-to resource for organizations seeking to harness AI’s power to drive growth while managing risk. Named the #1 Agentic AI Leader in 2025, she has taught […]
- Travels from: Miami, FL
- Artificial Intelligence
- (3)
Suneel Gupta is one of the world’s foremost thinkers on digital strategy, transformation, and the future of business. As the Edward W. Carter Professor of Business Administration at Harvard Business School and Chair of the General Management Program, he has shaped the strategic mindset of global executives, advising organizations on how to thrive amid accelerating […]
- Travels from: Boston, MA
- Workplace Wellness
- (27)
Mario Lopez, an acclaimed television host, actor, and bestselling author, is widely recognized for his captivating presence and charismatic personality. From his breakthrough role as A.C. Slater on the hit TV series Saved by the Bell to becoming the face of various high-profile entertainment programs, Mario has built a formidable reputation as a seasoned professional […]
- Travels from: Los Angeles, CA
- Celebrity Emcees
- (21)
Author and international keynote speaker David Dye gives leaders the roadmap they need to transform results. David Dye works with leaders around the world who want to achieve breakthrough results without losing their soul (or mind) in the process. He gets it because he’s been there: a former executive and elected official, David Dye has over two […]
- Travels from: Washington, DC
- Leadership Speakers
- (31)
Susan Feniger is a celebrated chef, author, and entrepreneur. Her professional collaboration with Mary Sue Milliken (CITY, Ciudad, Too Hot Tamales) has led to the groundbreaking Border Grill empire, with locations in Santa Monica, Downtown LA, LAX Airport Tom Bradley International Terminal, Las Vegas at Mandalay Bay, and a second outpost in Las Vegas at […]
- Travels from: Los Angeles, CA
- Chefs Speakers
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.