Retail futurist, keynote speaker and brand experience consultant
Retail executives, brand leaders, customer experience teams, innovation units, developers and organizations navigating the future of physical and digital retail.
Howard Saunders is an internationally respected retail futurist and design thought leader whose career spans more than twenty-five years at the forefront of retail transformation. Formerly the Creative Director of Fitch in London, he built and led multi-disciplinary teams of architects, graphic designers, product designers and copywriters, steering some of the world’s most influential retail brands toward bold, customer-centric futures. His leadership at Fitch helped redefine the discipline of retail design, merging creative storytelling, spatial innovation and commercial strategy into cohesive brand experiences.
Saunders’ journey through the industry has been characterised by hands-on learning, sharp creative instinct and an unwavering drive to push the boundaries of what retail can be. His design philosophy blends functional clarity with emotional resonance, enabling brands to create spaces that connect deeply with consumers while supporting measurable business outcomes. His portfolio features landmark projects that have become case studies in effective brand experience design.
As a keynote speaker and consultant, Saunders brings penetrating insight into consumer behaviour, cultural shifts and the forces shaping the future of shopping.
With a career spanning over twenty-five years in the dynamic realm of retail design, Howard Saunders stands as a luminary figure in the industry. Formerly serving as the Creative Director of Fitch, headquartered in London, Saunders has left an indelible mark on retail design and branding. His tenure at Fitch was marked by his visionary leadership, where he spearheaded the creation of multi-disciplinary teams comprising architects, graphic designers, product designers, and copywriters. Saunders’s innate ability to orchestrate these diverse talents into cohesive units yielded groundbreaking results, revolutionizing the retail landscape.
Howard Saunders brings to the table a wealth of experience and expertise garnered over decades of immersion in the retail design sphere. His journey began with humble roots, where he honed his craft through hands-on experience and a relentless pursuit of innovation. Rising through the ranks, Saunders assumed pivotal roles that allowed him to sculpt the very essence of retail spaces, blending functionality with aesthetic appeal seamlessly.
As the former Creative Director of Fitch, Saunders was entrusted with the formidable task of shaping brand identities and retail experiences for a diverse array of clients. His visionary approach transcended conventional boundaries, breathing life into spaces that resonated with consumers on a profound level. Saunders’s portfolio is a testament to his ingenuity, featuring iconic projects that have set benchmarks in the industry.
Beyond his role as a design maven, Howard Saunders is a thought leader whose insights have reverberated across the retail landscape. His keen understanding of consumer behavior and emerging trends has positioned him as a sought-after authority, with engagements ranging from keynote addresses to consulting endeavors. Saunders’s ability to decode the intricate interplay between design and consumer psychology has empowered brands to forge deeper connections with their audience, driving sustained growth and relevance in an ever-evolving marketplace.
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