Julie Stav: Inspiring Latino
Julie Stav empowers Hispanic communities with accessible guidance, real-world strategies and inspiring resilience drawn from her journey from hardship to financial independence.
Quick Facts:
- New York Times bestselling author and nationally recognized financial educator
- Host of the national radio show Tu Dinero con Julie Stav
- Featured financial expert with 700+ Univision television appearances
- Reaches 11 million monthly readers through Tu Dinero branded content
- Formats: Keynote speaker on financial literacy, economic empowerment, resilience and wealth-building strategies for diverse communities.
- Audiences: Financial institutions, corporate ERGs, Hispanic organizations, educational institutions, community groups, nonprofits and audiences seeking accessible financial guidance.
- Outcomes:
- Clear, practical financial strategies explained in relatable, everyday language.
- Renewed confidence in personal financial decision-making and long-term planning.
- Inspiration to overcome obstacles and build financial resilience and independence.
- Travels from: Los Angeles, CA
- **Fee range: $75,001 - $100,000
Talent Services
Keynote Topics:
Get Your Share
In her first two books, Get Your Share and Fund Your Future, both New York Times bestsellers, Julie took the mystery out of investing and gave readers the tools they needed to make the best decisions so they too could invest wisely… whether in English or in Spanish.
When her first PBS television special, based on the principles of Get Your Share, was met with exceptional reviews and ratings, Julie effectively became a household name.
Three subsequent and similarly acclaimed PBS specials which aired in both English and Spanish solidified Julie’s stature as an approachable and easy to understand media personality and educator.
Talent Short Bio
Julie Stav is one of the most influential financial educators in the Hispanic community, a New York Times bestselling author and a trusted media voice whose mission is to make financial literacy accessible, actionable and empowering for everyday individuals. With more than 50 million U.S. Hispanics looking to her as a role model, Julie has built a transformational career through her groundbreaking multimedia platform, which includes her national radio program Tu Dinero con Julie Stav, more than 700 Univision television appearances and widely circulated financial columns that reach over 11 million readers every month.
Julie’s leadership in financial education is deeply rooted in her own life story. Born in Cuba, she endured displacement after the Castro regime took power and was separated from her family for two years while living in a Mexican orphanage. Later, as a single mother with minimal financial resources, she committed herself to learning the principles of investing, budgeting and wealth building. Through disciplined study and determination, she turned her life around—first for herself, and then for millions of others.
Talent Videos
Julie Stav on Economic Citizenship and Financial Empowerment for the Hispanic Community
In this energetic LULAC keynote, Julie Stav breaks down financial empowerment, economic citizenship and community strength, offering practical tools and humor-filled insights for building long-term financial independence.
Video Summary & Key Moments
In this 14 minute and 21 second keynote at the 2015 LULAC National Convention, bestselling financial educator Julie Stav delivers an engaging and humorous address focused on economic empowerment for the Hispanic community. She begins with a personal reflection on how honored she feels to be speaking at the event, acknowledging her role with Master Your Card and the mission of providing accessible financial education. Julie is celebrated as a trusted advisor to millions of Hispanics, and she sets the tone by highlighting the need for relevant, engaging information that helps people take control of their financial futures.
Julie shares stories about her immigrant upbringing, emphasizing how families come to the United States seeking better economic opportunities. She recounts learning English in college through an unexpected scholarship driven by her father’s bold advocacy and humorously describes misinterpreting the phrase “rest assured” for decades. These anecdotes frame her message that learning both the English language and the “language of money” is essential for long-term success.
Her core theme centers on “economic citizenship,” which she distinguishes from legal citizenship. Economic citizenship, she argues, is fully within the community’s control and begins with understanding how money works, establishing credit, investing small amounts, and making informed financial decisions. She notes that nearly half of Latino households are unbanked or underbanked, and stresses the importance of teaching young people how to use digital financial tools, direct deposit, online payments and fraud protections.
Key Moments
- 01:30 Julie opens with humor, immigrant stories and lessons on learning English.
- 04:40 Transition into financial empowerment and the mission of Master Your Card.
- 07:10 Defining economic citizenship and discussing barriers facing Hispanic households.
- 10:20 Practical guidance: banking access, digital tools, investing and financial confidence.
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Fee Range Information
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