In her first two books, Get Your Share and Fund Your Future, both New York Times bestsellers, Julie took the mystery out of investing and gave readers the tools they needed to make the best decisions so they too could invest wisely… whether in English or in Spanish.
When her first PBS television special, based on the principles of Get Your Share, was met with exceptional reviews and ratings, Julie effectively became a household name.
Three subsequent and similarly acclaimed PBS specials which aired in both English and Spanish solidified Julie’s stature as an approachable and easy to understand media personality and educator.
Julie Stav is one of the most influential financial educators in the Hispanic community, a New York Times bestselling author and a trusted media voice whose mission is to make financial literacy accessible, actionable and empowering for everyday individuals. With more than 50 million U.S. Hispanics looking to her as a role model, Julie has built a transformational career through her groundbreaking multimedia platform, which includes her national radio program Tu Dinero con Julie Stav, more than 700 Univision television appearances and widely circulated financial columns that reach over 11 million readers every month.
Julie’s leadership in financial education is deeply rooted in her own life story. Born in Cuba, she endured displacement after the Castro regime took power and was separated from her family for two years while living in a Mexican orphanage. Later, as a single mother with minimal financial resources, she committed herself to learning the principles of investing, budgeting and wealth building. Through disciplined study and determination, she turned her life around—first for herself, and then for millions of others.
For the more than over 50 million Hispanics in the United States, Julie Stav is not only a financial expert and educator, she is considered by many as a leader and inspirational role model, creating a following that now wishes to emulate her image and success.
With a revolutionary multi-media communications platform, Julie inspires and empowers people from all walks of life through her popular national radio show, “Tu Dinero con Julie Stav”; her New York Times bestselling books; over 700 appearances on Univision Television as their on-air financial expert.
Julie also as reaches over 11 million readers each month through her Tu Dinero branded content published by Impremedia Newspaper and Communications, where she provides the best and most relevant financial news to the Hispanic community.
But there is more to Julie’s story than most people know—unfortunately a troubled childhood threatened to doom her to a life of failure and despair, but thankfully her tenacity and perseverance ultimately propelled her to unbounded success.
Julie Stav youth was marked by struggle. Her family’s life was totally upended the day Fidel Castro took control of the country. From a seemingly perfect life in her native Cuba, in which her father, a well to do factory owner, was forced into becoming the janitor of the factory he used to own, Julie was painfully sent out of Cuba by her parents, for the opportunity of a better life. Immediately upon being separated from her family, she was sent to an orphanage in Mexico and endured a difficult two-year separation from her family.
When a divorce left her a single parent with next to no money in her bank account, Julie knew she had to take control of her finances and learn how to make her money work for her. She began to read everything she could about investing and finance, achieving success by a process of trial and error, “investing imaginary money” and then slowly her hard earned savings.
Julie Stav turned her own life around, but being a teacher at heart, she wasn’t content to simply improve her own lot. She now wanted to share what she had learned, and provide the average American family, and other Hispanics with the same tools that she had previously found out were not so easily accessible.
Her goal was to inspire, and more importantly, empower others like her to turn their finances around in the face of daunting obstacles, but to do so in an everyday language they could all understand. Eventually, Julie Stav earned a stockbroker’s license and began educating thousands of people each year—in English and Spanish—through financial planning seminars.
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In this energetic LULAC keynote, Julie Stav breaks down financial empowerment, economic citizenship and community strength, offering practical tools and humor-filled insights for building long-term financial independence.
In this 14 minute and 21 second keynote at the 2015 LULAC National Convention, bestselling financial educator Julie Stav delivers an engaging and humorous address focused on economic empowerment for the Hispanic community. She begins with a personal reflection on how honored she feels to be speaking at the event, acknowledging her role with Master Your Card and the mission of providing accessible financial education. Julie is celebrated as a trusted advisor to millions of Hispanics, and she sets the tone by highlighting the need for relevant, engaging information that helps people take control of their financial futures.
Julie shares stories about her immigrant upbringing, emphasizing how families come to the United States seeking better economic opportunities. She recounts learning English in college through an unexpected scholarship driven by her father’s bold advocacy and humorously describes misinterpreting the phrase “rest assured” for decades. These anecdotes frame her message that learning both the English language and the “language of money” is essential for long-term success.
Her core theme centers on “economic citizenship,” which she distinguishes from legal citizenship. Economic citizenship, she argues, is fully within the community’s control and begins with understanding how money works, establishing credit, investing small amounts, and making informed financial decisions. She notes that nearly half of Latino households are unbanked or underbanked, and stresses the importance of teaching young people how to use digital financial tools, direct deposit, online payments and fraud protections.
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