Dr. Darren Coleman

Tagline: Branding Speaker

Keynote Topics

How will this talk help attendees?

C-suite executives and, in particular CMOs, know brand experiences provide a route to retaining relevance.

But many struggle to structure then lead BX building initiatives with confidence and conviction.

Dr. Darren Coleman talk solves that problem by sharing a simple yet intuitive three step brand experience building blueprint which is based on my recently published book, Building Brand Experiences: Practical Guide to Retaining Brand Relevance (Kogan Page).

How will this talk help attendees?

Services predominate in developed markets, frequently accounting for over 80% of GDP. But the characteristics of a services brand present executives with unique challenges. For instance, services are intangible, never owned by the person who uses them and tend to be delivered by people – who can have good and bad days. 

A paradox also plagues a services brand. Senior executives have a large say in how things are done but play a small part in actual delivery.

For instance, it’s the receptionist at a hotel and not the CEO that determines how you felt about your check in experience. Knowing how to address these and other specific service brand issues are critical executive-level skills this keynote will address.

How will this talk help attendees?

World-class brands have already moved beyond digital marketing. They are marketing in a digital world where data, connected devices and people combine to facilitate delivery of personalised brand experiences. Understanding how to deliver brand experiences in a post-digital world is a challenge some brands are starting to embrace.

To succeed, focus, clarity and consistency are required across the entire brand experience. This scale of this challenge is amplified by consumer demands for increased transparency driven by diminishing trust. Dr. Darren Coleman talk will provide attendees ’ with practical tools and insights that help them not just to survive but thrive in the post-digital world.

How will this talk help attendees?

Senior executives who work in corporate finance, professional services, consulting etc., tend to overlook the importance of emotion when building brand experiences. Price, capability, reputation and track record of delivery are seen as key drivers of client choice.

True, these are important but this talk will help attendees understand why emotion is the trump card when it comes to building experiences at B2B services brands. More importantly, attendees will learn how they can go about building brand experiences that resonate emotionally with clients and drive brand performance.

What will attendees be able to do differently after this talk?

Attendees of this keynote will obtain a deep and scientific understanding of why emotion drives choice and know how to use this knowledge to their advantage when building brand experiences at B2B services brands.

  • How to align your people, brand and digital transformation
  • How will this talk help attendees?

A lot of CMOs dive head first into building brand experiences with a focus being on digital. Engaging then involving their employees with the brand experience building process is often overlooked. Informed CMO’s develop close working relationships with their HR counterparts to align strategic thinking and operational processes to ensure people, brand and technology are aligned. This talk will show attendees how to do this.

What will attendees be able to do differently after this talk?

Use a take away tool that will help attendees align brand and human resources when building experiences that have a digital focus. Dr. Darren Coleman will help them to deliver more consistent digital brand experiences.

How will this talk help attendees?

Demonstrating how brand experiences drive financial performance is a challenge even the most seasoned executives face.

Dr. Darren Coleman keynote outlines how senior marketing executives can command more respect in the boardroom by measuring brand experiences in a more rigorous, rounded and scientifically robust way.

What will attendees be able to do differently after this talk?

Understand the importance of obtaining employee, brand and financial measures over sustained periods.

Members of the audience will also receive practical measurement advice so they will leave the keynote with actionable insights they can start working on straight away.

Other topics include brand strategy, brand communications, employee engagement, place branding and employer branding.

However, brand experiences, B2B branding and services branding (or a combination of all three!) are Dr. Darren Coleman specialist areas.

Travels from:

  • London, UK

Fee Range:

  • Fees* $10,001 - $20,000

Gallery

Videos

Video

Dr. Darren Coleman has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands retain relevance through the experiences they build. Johnson & Johnson, BUPA, Dubai Properties, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Dr. […]

Dr. Darren Coleman has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands retain relevance through the experiences they build.

Johnson & Johnson, BUPA, Dubai Properties, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped.

Dr. Darren Coleman| Marketing Expert

Darren has also advised the British, Chinese and Lithuanian governments on brand marketing related issues.

He helped launch the world’s first location based services retail offer (similar to Facebook Places) in the UK and was also responsible for Orange Group’s multimedia messaging services across continental Europe to a user base of approximately 55m users.

Dr. Darren Coleman is frequently invited to deliver keynote talks at international conferences, moderate panel discussions and roundtables, sit on expert panel boards and comment on brand-related issues in national and international media.

Due to Dr. Darren Coleman engaging and highly facilitated approach, Darren is regularly called upon to speak at in-house conferences and run in-house management sessions at executive away days or retreats.

Dr. Darren Coleman runs executive-level workshops around the globe and is frequently asked to guide and mentor senior executive team on brand-related issues.

Further to this he is a Visiting Lecturer in Corporate Brand Management at the University of Warwick.

Contact us at Speakers Inc and follow us on Twitter

Author Books | Magazine Covers

Send an enquiry to Dr. Darren Coleman

Similar Speakers for consideration

  • 26 Views
  • 5 (1 )
Inspired Leadership

Kevin Gaskell’s journey embodies the transformative power of determination and adaptability. Initially setting his sights on Civil Engineering, he delved into the intricacies of the construction industry, honing his skills on notable projects. However, fate intervened when a serendipitous encounter with a job ad in the Sunday Times ignited his passion for automobiles. Joining Porsche […]

  • London, UK
  • Business Leadership
  • 15 Views

Hayley Barnard is the Managing Director and Diversity Strategist at MIX Diversity Developers, helping organisations become more innovative and profitable through developing both a more diverse workforce and diverse customer base. MIX’s clients include BAE Systems, Deutsche Telekom/T-Mobile, Diageo and the Care Quality Commission to name a few and were delighted to have been nominated by one of […]

  • Salisbury, UK
  • Motivational Inclusion
  • 13 Views
Anna Turney

Anna Turney accident in 2006 left her paralysed from the waist down, but she just wanted to compete in the Winter Games; that was her dream, her passion, her goal. Anna didn’t give up on her dreams and after spending a long five weeks in a Japanese hospital, she returned to Britain and instantly began […]

  • London, UK
  • Paralympic Skier
  • 13 Views
Caroline Ravenall

Finding MY Virginity is the title of Caroline Ravenall forthcoming book which reflects her passion for creating future-fit business cultures and ennobling people to live more meaningful, courageous and impactful lives. Drawing on a strategic sales and leadership background of almost 10 years in Richard Branson’s Virgin Group and 15 years of business, coaching and […]

  • London, UK
  • Leadership & Burnout
  • 20 Views
  • 5 (4 )
Jim Lawless

Across the world, I find people now expect change and will deliver it fast: but only when they have the skills to do so.” – Jim Lawless, International Motivational Speaker & Author.Empowering Bold Change: Fast  “People resist change? Change takes time? How to change our activities to deliver new outcomes is a core professional skill in the age […]

  • London, UK
  • Change Speaker
  • 6 Views
Shola Kaye

Shola Kaye MSc FRSA DTM​ is a communication specialist, award-winning international speaker and author of two books. She speaks on Empathy in the workplace, Inclusion, Leadership and Communication. She spent the first part of her career in IT consultancy in the U.S.A., consulting at household name investment banks, and in the U.K for global clients in […]

  • London, UK
  • Culture Speaker
  • 17 Views

Leon Bamforth is an award winning speaker and business consultant who has led and facilitated multi-million pound (GBP) large scale transformation programmes for large and multi-national corporations. Working in, as well as with, business is a big part of what he does. He is an in-demand business consultant helping business succeed by building connected teams […]

  • York, UK
  • Conflict Management
  • 25 Views
  • 5 (2 )
Dame Stella Rimington

Dame Stella Rimington DCB is the former Director General of the Security Service (MI5). She has published several acclaimed novels and a best-selling autobiography, “Open Secret” (Arrow, 2002). She joined the Security Service in 1969 as a full time employee. An expert on managing risk, she worked in counter subversion, counter espionage and counter terrorism, […]

  • London, UK
  • Former Head MI5
  • 45 Views
Chris Ryan

Chris Ryan was part of the SAS eight-man team chosen for the Bravo Two Zero mission. The men were dropped behind Iraqi enemy lines during the Gulf War in 1991. Three of the team were killed in action and four were captured. Only Chris escaped. Awarded the Military Medal for his dramatic escape from Iraq […]

  • London, UK
  • Former British SAS
  • 18 Views
  • 5 (3 )

Adrian Hayes is a British record-breaking adventurer, author, speaker, business coach, documentary presenter and sustainability campaigner. An Arabic and Nepalese speaking former British Army Gurkha Officer, who also spent two years in the Special Forces, he has conquered Everest, K2, the North and South Poles, the length of Greenland by kite-ski and the Arabian Desert […]

  • London, UK
  • Motivational Adventurer
  • 20 Views
  • 5 (3 )
Mandy Hickson

Mandy Hickson is a former Royal Air Force pilot and Human Factors facilitator. She was the only female pilot on her Front Line Tornado Squadron, flying multi million pound fast jets.  Mandy has been the keynote speaker at hundreds of events and is an inspiration to women across the UK. Mandy has also operated in […]

  • Winchester, UK
  • Former RAF Pilot
Disclaimer
The profiles and images embedded on these pages are from various keynote speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.

Fee ranges where listed on this website are intended to serve as a guideline only.
 
The fees provided are a local range (country of residence), for an accurate “international” fee please contact one of our team at Speakers Inc who can provide you with their fees accordingly. 
 
All talent fees exclude local taxes, travel and accommodation where required.
 
Fees are subject to change without notice and often vary based on a number of factors, including: schedule, timings, script writing, rehearsals, location, and other factors.
 
Please contact us with your specific event details and requirements below, and we would be delighted to provide you with a more bespoke quote.

We are actively working to have our profiles current with Keynote Speech titles, and Summaries.

Some Speakers do not have a set title or summary for their topic lists. Instead they customize for each. Other speakers only do moderated conversations.

If you do not see content here, please contact us.

We also have ample information off line that we can share as some do not want to have visible profiles and as such these are hidden pages. Or in the event we do not have the information, we can contact the speaker to provide and share.

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2024. Speakers Inc