Denise Lee Yohn: Branding Expert

  • Corporate Experience: Denise Lee Yohn has worked with Fortune 100 companies, including Sony, Frito-Lay, and Burger King, where she led groundbreaking marketing campaigns and brand strategies, gaining invaluable insights into consumer behavior and market dynamics.
  • Influential Speaker: Denise has delivered keynote presentations at prestigious events such as TEDx, The Conference Board, and the National Restaurant Association Show. Her ability to captivate audiences with engaging storytelling and practical insights has made her a sought-after speaker worldwide.
  • Published Author: Denise is the author of best-selling books “What Great Brands Do” and “Fusion.” These works offer comprehensive guides on brand-building and integrating brand and culture, and have become essential reads for business professionals and academics alike.
  • Thought Leadership: Her thought-provoking articles on branding and marketing have been featured in major publications like Harvard Business Review, Forbes, and Fast Company, further establishing her as a leading voice in the industry.

Travel & Fee Range:**

  • Travels from: San Francisco, CA, USA
  • **Fee range: $10,001 - $20,000

Keynote Topics

Choose from one of three Denise’s new keynotes:

  • READY & RESILIENT: Leadership For Now & Next — how to navigate the way work and business has changed and lead your organization to greatness
  • EMPLOYEE EXPERIENCE DISRUPTED: The New Rules for Workforce Engagement — how to ensure your workforce is engaged and productive today and ready for tomorrow
  • BRAND LEADERSHIP:  How to Break Through, Blaze New Trails, and Build a Great Brand — how to achieve brand leadership in today’s competitive markets

Forget everything you think you know about workplace culture!  You don’t need perks and parties.  You need engaged employees who produce the right results and help you build a great brand. 

Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. 

Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smartphone release. 

Denise shows you how to achieve rock star brand status. 

Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Fuse Customer Experience and Employee Experience to Drive Your Growth

Customer experience is the new competitive battlefield where customer loyalty is won or lost.  And among employees, the war for talent is intensifying. 

How do you win on both fronts? 

Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth. 

Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. 

Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

How to Win Customers’ Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? 

They earn customer love and loyalty through extraordinary experiences.  

Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life.  

Learn how to get the edge that everyone else wants and excel at customer experience.

Take your core values from words on a page to the driving force of your organization with an outcomes-oriented working session led by Denise. 

Participants engage in powerful exercises and facilitated discussions that enable them to identify the attitudes and actions they need to adopt to live out your core values on a daily basis. 

They develop a shared understanding of what the values mean, why they’re important, and how to work together to interpret and deliver on them. 

Ignite the power of your core values to focus, align, and empower your organization.

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.   

Denise shows you that great salespeople do what great brands do. 

She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers.   

You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success.

Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.

It’s true!  You don’t have to be big to be great.  Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact.  

Denise shows you what you need to beat the big guys at their own game.  She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace.

Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

Denise Lee Yohn is a globally recognized expert in brand-building and organizational excellence, captivating audiences worldwide with her profound insights and practical strategies. As a keynote speaker, she seamlessly blends her extensive industry experience with a dynamic and engaging speaking style, making her a sought-after presence at major business conferences and events. Her unique ability […]

Denise Lee Yohn is a globally recognized expert in brand-building and organizational excellence, captivating audiences worldwide with her profound insights and practical strategies. As a keynote speaker, she seamlessly blends her extensive industry experience with a dynamic and engaging speaking style, making her a sought-after presence at major business conferences and events. Her unique ability to connect with diverse audiences and deliver actionable takeaways has earned her accolades and a loyal following among business leaders and executives.

Denise Lee Yohn | Branding Expert

With a career spanning over two decades, Denise has become synonymous with brand leadership and marketing innovation. Her journey began in corporate America, where she honed her skills and built a reputation for transforming brands into market leaders. Denise’s pioneering work with Fortune 100 companies laid the foundation for her thought leadership in brand strategy, customer experience, and organizational culture. Today, she leverages this rich background to empower businesses to achieve remarkable growth and sustained success.

Denise’s impact extends beyond the stage, as she is also a best-selling author, accomplished consultant, and influential media contributor. Her books, including “What Great Brands Do” and “Fusion,” have become essential reads for anyone seeking to understand and master the art of brand-building. Through her writings, workshops, and keynote presentations, Denise Lee Yohn continues to inspire and guide business leaders to cultivate exceptional brands and organizations.

Expertise and Background

Denise Lee Yohn’s expertise in branding and marketing is rooted in her extensive and diverse career. She has worked with some of the world’s most renowned brands, including Sony, Frito-Lay, and Burger King, where she spearheaded innovative marketing campaigns and brand strategies. Her tenure at these industry giants provided her with firsthand experience in navigating competitive markets, understanding consumer behavior, and driving brand loyalty. This deep understanding of the intricacies of brand management makes her an authoritative voice in the field.

In addition to her corporate experience, Denise has made significant contributions as a consultant and advisor to a myriad of businesses across different sectors. Her consultancy work involves partnering with companies to identify their unique value propositions, streamline their brand messaging, and enhance their customer experiences. Through her strategic guidance, organizations have been able to differentiate themselves in crowded markets, foster customer engagement, and achieve impressive growth. Her hands-on approach and ability to tailor solutions to specific business needs set her apart as a consultant.

Denise’s influence as a speaker is evidenced by her extensive speaking engagements at prestigious events such as the TEDx, The Conference Board, and the National Restaurant Association Show. Her presentations are known for their clarity, relevance, and inspirational quality, providing audiences with practical insights and strategies that they can implement immediately. Her storytelling prowess and engaging delivery captivate audiences, making her sessions memorable and impactful. This combination of expertise and communication skills has solidified her reputation as a top-tier keynote speaker.

Furthermore, Denise Lee Yohn’s thought leadership extends to her prolific writing. She is the author of several highly regarded books on branding and organizational excellence. “What Great Brands Do” is a comprehensive guide that outlines the seven key principles that successful brands embody. “Fusion” explores the integration of brand and culture to drive organizational success. These works have received critical acclaim and are widely used by business professionals and academics alike. Her articles have been featured in major publications such as Harvard Business Review, Forbes, and Fast Company, further establishing her as a leading thinker in her field.

Denise’s contributions to the business community have also been recognized through various awards and honors. She has been named one of the “Top 50 Marketing Thought Leaders” and has received accolades for her innovative approach to brand-building. Her ability to stay ahead of industry trends and provide forward-thinking solutions has earned her respect and admiration from peers and clients. Denise Lee Yohn’s extensive background, coupled with her continuous pursuit of excellence, underscores her authority and influence in the realm of branding and marketing.

Reasons to Book Denise Lee Yohn

Event planners should consider booking Denise Lee Yohn for her unparalleled expertise and engaging presentation style. Her ability to distill complex branding and marketing concepts into actionable strategies makes her a valuable asset for any event. Denise’s presentations are not just informative but transformative, equipping audiences with the tools they need to elevate their brands and organizations. Her practical insights, drawn from years of experience and research, ensure that attendees leave with a clear understanding of how to apply the principles she discusses.

Moreover, Denise’s dynamic and relatable speaking style resonates with a wide range of audiences. Whether she is addressing C-suite executives, marketing professionals, or entrepreneurs, Denise has a knack for connecting with her listeners and keeping them engaged. Her use of real-world examples, compelling stories, and interactive elements ensures that her sessions are both enjoyable and impactful. This ability to engage and inspire makes her a standout speaker who can add significant value to any event.

Booking Denise Lee Yohn also means bringing a proven thought leader to your event. Her track record of successful speaking engagements at high-profile conferences and her recognition as a top marketing influencer speak volumes about her credibility and expertise. Event attendees will benefit from her deep knowledge and her forward-thinking perspectives on branding and organizational excellence. Denise’s presence at an event not only enhances the overall quality of the program but also attracts attendees who are eager to learn from one of the best in the field.

Why Event Planners Should Use Speakers Inc

Speakers Inc is an invaluable partner for event planners seeking top-tier speakers like Denise Lee Yohn. With years of experience in the professional speaker industry, Speakers Inc has built a reputation for matching the right speakers with the right events. Their extensive network of industry-leading speakers and their commitment to understanding the unique needs of each client ensure a seamless and successful event planning experience. By leveraging their expertise, event planners can save time and effort while securing high-caliber talent for their events.

Moreover, Speakers Inc offers a comprehensive suite of services that go beyond speaker placement. From initial consultations and speaker recommendations to logistics management and on-site support, they handle every aspect of the speaker engagement process. This full-service approach allows event planners to focus on other critical aspects of event planning, knowing that the speaker component is in capable hands. The attention to detail and personalized service provided by Speakers Inc sets them apart as a trusted partner in the event planning industry.

Summary and Conclusion

Denise Lee Yohn is a distinguished expert in branding and organizational excellence, whose engaging keynote presentations inspire and empower business leaders around the world. With a wealth of experience working with top global brands and a proven track record as a consultant and author, Denise brings a unique blend of practical insights and forward-thinking strategies to her audiences. Her ability to translate complex concepts into actionable takeaways makes her a sought-after speaker who adds significant value to any event.

Event planners can rely on Speakers Inc to facilitate a successful engagement with Denise Lee Yohn, benefiting from their extensive industry experience and comprehensive support services. By partnering with Speakers Inc, event planners can ensure that their events feature top-tier talent like Denise, enhancing the overall quality and impact of their programs. Denise Lee Yohn’s expertise, coupled with the professionalism of Speakers Inc, guarantees a memorable and transformative experience for event attendees.

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