What Great Brands Do

AUTHOR: Denise Lee Yohn

What Great Brands Do

  • Blinkist

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These summaries, often referred to as “blinks,” condense the content of a book into bite-sized, easily digestible insights, typically taking about 15 minutes to read or listen to.

Overall, Blinkist is designed for individuals who want to stay informed and learn efficiently, providing a way to consume the essence of a book without committing to reading the entire text.

Description

It’s tempting to believe that What Great Brands Do like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built–and Denise Lee Yohn knows exactly how to do it.

What Great Brands Do

Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships.

Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world’s best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including GE,
  • IKEA, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, and named as one of Inc. Magazine’s Top Marketing Books of 2014, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Contact us at Speakers Inc and download our Mobile App

Ratings: 4.4 (125 ratings)
Time to Read: 22 mins
Takeaways: 10 Key ideas
Available As: Audio & text

Denise Lee Yohn is a globally recognized expert in brand-building and organizational excellence, captivating audiences worldwide with her profound insights and practical strategies.

As a keynote speaker, she seamlessly blends her extensive industry experience with a dynamic and engaging speaking style, making her a sought-after presence at major business conferences and events.

Her unique ability to connect with diverse audiences and deliver actionable takeaways has earned her accolades and a loyal following among business leaders and executives.

Denise Lee Yohn
  • Branding Expert

Denise Lee Yohn is a globally recognized expert in brand-building and organizational excellence, captivating audiences worldwide with her profound insights and practical strategies. As a keynote speaker, she seamlessly blends her extensive industry experience with a dynamic and engaging speaking style, making her a sought-after presence at major business conferences and events. Her unique ability […]

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