About: Cherie Eilersten | Genuine Business Strategy
Cherie Eilersten is a dynamic presenter who is rocking the roots of South African business. She is the kind of speaker that all delegates want to hear.
She looks the part and plays the part of a highly successful business person and she delivers fast paced, content packed presentations.
Cherie delivers presentations that jolt the very foundations of your brain and your body – they make you think and re-think everything you are doing in terms of your business and how you are gaining and maintaining your client base.
Her presentations are not for the weak at heart or those who are on a gravy train to nothing.
Former TV presenter, she worked under contract with Nedcor for five years as a professional speaker and trainer and addressed over 56 000 delegates under this contract.
Cherie Eilersten is also the author of a 248 page marketing book; she has also produced 16 marketing videos as well as audio cassettes. Cherie launched a training club for sales people in 1993 and the subscription grew to an amazing membership of 3000.
Her Managers` Academy attracted 180 subscription companies. Cherie has also been included in the “Who’s Who of South Africa”.
Cherie worked extensively with the IIB, UK (Institute of Insurance Brokers) including keynote presentations and a “sold-out” National UK Training Road show, featuring Cherie as the only speaker.
She did extensive training in 1999 for the IIB through General Accident Property Services in the UK.
Cherie Eilersten then launched a successful bond origination company with an exclusive agreement with ABSA and in 2004 she opened Platinum Planet, a property investment company that grew to almost 200 member offices throughout South Africa.
Cherie is a new economy results coach, coaching hundreds of clients globally, as the post-Covid world sees one-third of the workforce quitting their jobs in 2021 to pursue entrepreneurial options.
Cherie understands the fundamental difference between old-economy businesses and new-economy companies. Her coaching drives revenues and not overheads. She develops new economy leaders who are accountable and results-focused.
Cherie understands the pitfalls of time bankruptcy. Believing that business is about people’s work, she drives the power of relational capital in her fast-track coaching.
Cherie has extensive experience with executive coaching, leadership development, entrepreneurship, public speaking, management consulting, strategy, training, change management, business coaching, personal development, marketing, team building, consulting, business strategy, organizational development, employee training, business planning, recruiting, marketing strategy, negotiation, employee engagement, and executive development.
Before embarking on her professional career path, Cherie Eilersten studied teaching and served as a lecturer for highly gifted school leavers. She is a former TV Presenter and also consulted to South Africa’s largest banks, as a professional speaker and trainer. She addressed tens of thousands of delegates during that consultancy.
Her impressive repertoire of previous roles involves Cherie launching a property investment company that grew to almost 200 member offices throughout South Africa. Cherie was also selected from a worldwide stable of speakers to present the “Across the Millennium Predictive Study” across the United Kingdom & commissioned by the UK financial service industry under the IIB, as part of their millennium celebrations.
Furthermore, Cherie Eilersten is the author of several real estate marketing books. As a professional speaker she has worked globally across almost every industry and has shared the stage with Michael Douglas, Mel Gibson, Dr Phil, Brooke Shields, Charlie Sheen, Jessica Simpson, and a former President of South Africa. Cherie was recently invited back to the United Kingdom and to Australia as a speaker in July 2022.
Looking back, Cherie attributes her success to her perseverance, her enthusiasm and originality and her passion of helping entrepreneurs and companies improve and grow.
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