Candace Nelson: Celebrity Baker

Quick Facts:

Highlights:
  • Entrepreneurial Pioneer: Co-founded Sprinkles Cupcakes, the world’s first cupcake bakery, revolutionizing the dessert industry and setting new standards for gourmet cupcakes.
  • Television Personality: Known for her roles as a judge on “Cupcake Wars” and “Sugar Rush,” Candace has become a beloved figure in the culinary community, offering valuable insights and critiques to aspiring bakers.
  • Best-Selling Author: Authored “The Sprinkles Baking Book,” a bestseller that features a collection of her most cherished recipes and baking tips, showcasing her expertise and creativity.
  • Inspirational Speaker: Candace is a sought-after keynote speaker, sharing her journey from finance professional to culinary innovator. Her presentations inspire and educate audiences on topics such as entrepreneurship, brand building, and leadership.
  • Advocate for Women in Business: Passionate about empowering women, Candace frequently speaks on the challenges and opportunities faced by women in male-dominated industries, offering her own experiences and insights as a successful female entrepreneur.
  • Culinary Innovator: Known for her innovative approach to baking, Candace’s creations have set trends in the dessert industry. Her commitment to using high-quality ingredients and her creative flair have made Sprinkles Cupcakes a household name.


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  • Travels from: Los Angeles, California
  • **Fee range: On Request

Talent Services

Keynote Topics:

Sweet Success-Turning Your Passion Into Profits

How do you take the leap and build a globally recognized brand? Candace Nelson’s success story is an inspiration to the next generation of leaders, intrapreneurs and entrepreneurs alike.

In this presentation, audiences will hear firsthand how Candace revolutionized the baking industry by creating Sprinkles Cupcakes, the world’s first cupcake bakery and Cupcake ATMs. She shares her entrepreneurial journey and key leadership lessons from her bestselling book, Sweet Success: A Simple Recipe to Turn Your Passion into Profits.

Candace offers inspiration and practical strategies for individuals and organizations looking to spark creativity, build resilience, cultivate innovation and build a brand that customers adore.

She also discusses the importance of embracing challenges, pushing past fear, the power of the pivot and thinking big to achieve one’s ultimate goals.

Candace Nelson’s message: trailblazers don’t just see a need — they innovate to find solutions and turn their vision into action.

Candace Nelson is a name synonymous with innovation, passion, and sweet indulgence in the culinary world. Renowned as the co-founder of Sprinkles Cupcakes, the world’s first cupcake bakery, Candace has revolutionized the dessert industry and created an iconic brand that has become a household name. Her journey from a finance professional to a celebrated pastry chef and entrepreneur is a testament to her dedication, creativity, and vision.

Beyond her entrepreneurial success, Candace is also a celebrated television personality, known for her role as a judge on popular shows like “Cupcake Wars” and “Sugar Rush.” Her charismatic presence and insightful critiques have made her a beloved figure in the culinary community and beyond. Candace’s influence extends far beyond the kitchen, as she inspires aspiring chefs, entrepreneurs, and food enthusiasts with her story of perseverance and innovation.

Today, Candace Nelson is a sought-after keynote speaker, sharing her journey and expertise with audiences around the world. Her engaging storytelling, combined with her deep knowledge of the culinary industry, makes her a compelling and inspirational speaker at conferences, corporate events, and culinary festivals.

Candace Nelson | Celebrity Baker

Expertise and Background
Candace Nelson’s culinary journey began after a successful career in investment banking. Driven by her passion for baking and a desire to bring gourmet cupcakes to the masses, she and her husband, Charles Nelson, founded Sprinkles Cupcakes in 2005. The bakery, located in Beverly Hills, quickly became a sensation, attracting long lines of customers eager to taste her innovative and delicious creations.

Under Candace’s leadership, Sprinkles Cupcakes expanded rapidly, with locations opening across the United States. Her unique approach to baking, which combines high-quality ingredients with a creative flair, set a new standard in the dessert industry. The brand’s success can be attributed to Candace’s unwavering commitment to excellence and her ability to anticipate and shape consumer trends.

In addition to her work with Sprinkles, Candace has made significant contributions to the culinary world through her television appearances. As a judge on “Cupcake Wars,” she gained a national audience and became a trusted authority in the realm of pastry and desserts. Her role on “Sugar Rush” further cemented her reputation as an expert in the field, offering valuable insights and mentorship to aspiring bakers.

Candace’s influence extends beyond her professional achievements. She is an advocate for women in business and entrepreneurship, frequently speaking on the challenges and opportunities faced by women in male-dominated industries. Her inspirational message of resilience and innovation resonates with diverse audiences, making her a powerful voice for change and empowerment.

As a keynote speaker, Candace Nelson brings a wealth of experience and a unique perspective to the stage. She shares her journey with authenticity and candor, offering valuable lessons on entrepreneurship, creativity, and leadership. Her presentations are not only informative but also deeply inspiring, leaving audiences motivated to pursue their passions and overcome obstacles.

Candace’s expertise is also reflected in her published works. Her cookbook, “The Sprinkles Baking Book,” is a bestseller, filled with recipes and tips that capture the essence of her brand and culinary philosophy. This book, along with her numerous media appearances and interviews, showcases her ability to connect with a broad audience and share her knowledge in an accessible and engaging manner.

Why Book Candace Nelson
Event planners should consider booking Candace Nelson for their events because of her unparalleled expertise and inspiring personal story. Candace’s journey from the finance world to becoming a culinary icon is a powerful narrative that resonates with audiences from all walks of life. Her ability to transform a simple idea into a globally recognized brand serves as a blueprint for success in any industry.

Candace’s presentations are a perfect blend of storytelling and actionable insights. She delves into the intricacies of building a brand, the importance of innovation, and the challenges of entrepreneurship. Her experiences offer valuable lessons on perseverance, creativity, and leadership, making her talks highly relevant and impactful for business professionals, aspiring entrepreneurs, and culinary enthusiasts alike.

Moreover, Candace’s engaging and approachable style makes her a standout speaker. She has a natural ability to connect with her audience, making them feel inspired and motivated. Her authenticity and passion for her craft shine through in every presentation, ensuring that attendees leave with not only new knowledge but also a renewed sense of purpose and enthusiasm.

Why Use Speakers Inc
Event planners should use Speakers Inc for booking Candace Nelson and other distinguished speakers for several reasons. First and foremost, Speakers Inc offers a curated selection of top-tier speakers, ensuring that clients have access to the best talent in the industry. With their extensive network and expertise, Speakers Inc can match event planners with speakers who perfectly align with the goals and themes of their events.

Speakers Inc also provides a seamless booking experience, handling all the logistics and coordination involved in securing a speaker. From initial inquiries to post-event follow-ups, their team of professionals is dedicated to delivering exceptional service and ensuring that every aspect of the speaker engagement runs smoothly. This allows event planners to focus on other critical aspects of their events, confident that the speaker component is in expert hands.

Summary and Conclusion
In summary, Candace Nelson is a dynamic and influential figure in the culinary world, known for her innovative approach to baking and her successful entrepreneurial journey. As the co-founder of Sprinkles Cupcakes and a celebrated television personality, Candace has left an indelible mark on the dessert industry. Her expertise, combined with her engaging storytelling, makes her a sought-after keynote speaker who can inspire and educate audiences on a variety of topics.

By choosing Candace Nelson for your next event, you are guaranteed an inspiring and memorable experience that will resonate with your audience long after the event concludes. Her story of innovation, passion, and resilience is a powerful reminder of what can be achieved with dedication and creativity, making her an invaluable speaker for any occasion.

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