Sara Frasca: Business Innovation
Business growth and innovation keynote speaker Sara Frasca equips leaders to unlock human imagination, foster accountability, and drive sustainable competitive advantage through creative problem-solving.
Quick Facts:
- Highlights:
- CEO of Point NorthEast, a global business coaching and innovation firm
- Expert in business growth, creativity, accountability, and strategic problem-solving
- 13-year corporate leadership career at General Mills across multiple disciplines
- Led digital transformation efforts for Fortune 500 brands
- Formats: Business Innovation, Growth Strategy, and Creative Problem-Solving Keynote Speaker
- Audiences: Corporate leaders, innovation teams, entrepreneurs, sales organizations, Fortune 500 companies, and groups focused on culture transformation and competitive advantage.
- Outcomes:
- Practical tools to cultivate innovation and build a culture of measurable progress.
- Strategies to unlock human imagination and improve creative problem-solving across teams.
- A competitive advantage framework that strengthens resilience and accelerates sustainable growth.
- Travels from: Ponte Vedra Beach, FL
- **Fee range: $10,001 - $20,000
Talent Services
Keynote Topics:
THE JOURNEY OF INNOVATION
The lessons of innovation are found in the journey! Sara takes us on the road to improvement, growth and creative problem-solving, even if that road is filled with pot-holes and detours.
- Learn the tracks necessary for a playlist filled with innovation inspiration.
- Enjoy this entertaining twist on business principles that carry us forward and will build our team into a super charged, creative problem-solving team!
- Learn the simple tools for breakthrough ideas that help us build the muscle of inventive thinking.
- Build a culture that celebrates fresh thinking and embraces new ideas.
WOMEN & LEADERSHIP:
HOW TO DRIVE GENDERLESS LEADERSHIP BY TAKING FULL ADVANTAGE OF GENDER
Leadership guides the team through change, loss, gains – but what about female leaders benefits businesses, and where are the pitfalls?
How can you build skills to drive results and take advantage of one of your powerful traits: your gender? Sara shares the power of harnessing our real, authentic and full selves.
Learn about the common – yet avoidable trap – of the imposter syndrome, common to women around the world… and men too!
Harness the greatest gifts of female leadership, but also learn the reasons why genderless leadership is the answer.
THE BEST TEAM WINS:
HOW TO BUILD YOUR TEAM FOR SUCCESS
The most successful leaders surround themselves with an aligned, armed-for-battle, excited team. How can you generate success by building a team around you that is ready for anything and excited to be part of driving solutions? Sara Frasca will help to inspire this new mindset of building an empowered team – helping each player to have a kick-off-the-sheets start to the day…every day!
- Build a team that is engaged and empowered, ready for action and can lead forward momentum.
- Ensure retention of your biggest asset: your best people.
- Learn the core tenants of workforce management and development: Recruit better. Train better. Retain better.
- Understand how your people make and break the success of your plan and how trust is the biggest priority.
THE BEST TEAM WINS:
HOW TO BUILD YOUR TEAM FOR SUCCESS
The most successful leaders surround themselves with an aligned, armed-for-battle, excited team. How can you generate success by building a team that is ready for anything and excited to be part of driving solutions?
Sara will help inspire this new mindset of building an empowered team – helping each player to have a kick-off-the-sheets day…every day! Build a team that is engaged and empowered, ready for action and can lead forward momentum.
Ensure retention of your biggest asset: your best people. Learn the core tenants of workforce management and development: Recruit better. Train better. Retain better.
Understand how your people make and break the success of your plan and how trust is the biggest priority.
LEADING CHANGE THROUGH UNCERTAINTY
Sara will convince you eternal optimism & positivity will save the day and lead your business to its’ highest heights!
Unfailing optimism will see you through because you won’t stop until you get it done. Sunshine shines through the darkest times.
Building a change-proof team, that can navigate any ups & downs. Learn the biggest benefits of change and how important mindset is when tackling any challenge.
A RECIPE FOR SUCCESS:
HOW TO FIX YOUR BUSINESS THROUGH THE LESSONS OF A RESTAURANT
No owner wants a business that is out of control. No leader wants a team they cannot trust. But, it happens! Sara will help you course-correct – making changes that everyone will appreciate.
Owners and leaders will learn how to take their business from unpredictable to wildly profitable.
Using successes, failures, and lessons-learned in her restaurant, she will share tools necessary for building a team, harnessing business tools and generating a culture that will prosper.
Sara will share the surprising ways restaurant lessons apply to any business or industry.
COLLABORATION THROUGH CHAOS:
HOW TO BUILD A SYSTEM FOR SUCCESS
Most organizations don’t have the foundation to weather storms. Sara will teach you how to organize your business and be ready for anything that comes your way!
With vision comes hope. With hope comes enjoyment. With enjoyment comes success. If you’re looking for someone to swoosh their magic wand and take away all challenges in business – you’re looking in the wrong place!
Look in the mirror, and allow yourself to understand that it takes a Journey!
The foundational elements will set your team up for success, give them a system to lean against, and build trust they can get through anything!
Talent Short Bio
Sara Frasca is a business innovation and growth expert known for helping organizations accelerate performance by cultivating creativity, accountability, and a culture of continuous progress. As Chief Executive Officer of Point NorthEast, a global business coaching firm, Sara partners with leaders across industries to transform stagnant systems, ignite imaginative thinking, and solve complex challenges with clarity and purpose.
Sara’s expertise is rooted in a rare blend of corporate discipline and entrepreneurial agility. She spent 13 years in senior leadership roles at General Mills, where she sharpened her skills in strategy, marketing, team leadership, and execution. She later joined multiple startup ventures, playing a pivotal role in digital transformation initiatives for Fortune 500 companies. This dual perspective enables her to translate creativity into measurable business outcomes—a hallmark of her speaking and coaching approach.
Beyond her work as a business strategist, Sara is the founder and owner of Trasca & Co. Eatery and was honored as the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.
Read Full Bio
Sara Frasca is a business growth expert. Honing her skills in senior leadership roles in both corporate America and the world of startups, Sara now serves as Chief Executive Officer for Point NorthEast, a global business coaching firm.
She helps leading organizations cultivate human imagination, build a culture of accountability, and solve complex problems to drive business growth.
Sara is the go-to resource for leaders seeking a competitive advantage and sustainable success. She helps leading organizations cultivate human imagination, build a culture of progress, and solve complex problems in creative ways.
Prior to Point NorthEast, Sara spent 13 years at General Mills in multiple leadership roles. She was also part of several start-up organizations, leading the forefront of digital transformation for Fortune 500 brands.
In addition to being a mother of five, Sara is the founder and proud owner of Trasca & Co. Eatery and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.
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Talent Videos
Sara Frasca: The Innovation Playlist – How Creative Thinking Drives Growth and Breakthrough Performance
A dynamic, story-rich preview of Sara Frasca’s innovation keynote, showcasing how optimism, inventive thinking, and practical creativity empower teams to challenge the status quo and solve complex problems.
Video Summary & Key Moments
In this 5-minute speaking reel, business innovation expert Sara Frasca illustrates how creativity, optimism, and energy fuel transformational growth within organizations. The video opens with her core belief: every challenge becomes solvable when teams bring passion, curiosity, and a willingness to question the status quo. She cites research confirming that creativity is innate in all people, setting the stage for her three-track “playlist of innovation,” a metaphor she uses to make innovation accessible and actionable.
Sara explains that she became an innovation keynote speaker to spark aha moments across audiences. Her mission is to help people recognize that innovation isn’t limited to specialists, big budgets, or formal programs. Through stories of everyday disruptors, she shows that innovation is possible for anyone who embraces curiosity and courage. She reinforces the importance of remaining a source of disruption rather than a victim of it, stressing that inventive thinking must be practiced at every level and across all roles within an organization.
As an optimism coach, Sara teaches leaders to approach challenges with an unwavering belief in possibility. Her first “track,” inspired by the mantra “There ain’t no mountain high enough,” encourages teams to confront obstacles with energy and persistence. She demonstrates how organizations begin with keynote inspiration and then evolve toward deeper coaching engagements that build a sustained culture of creativity and accountability.
Key Moments
- 00:54 Sara explains why she became an innovation keynote speaker and how everyday innovators inspire her audiences.
- 01:38 Emphasis on practicing disruption, inventive thinking, and creativity across all organizational levels.
- 02:20 The role of optimism coaching and the mantra “There ain’t no mountain high enough.”
- 03:10 How keynotes evolve into coaching that builds sustained innovation and accountability.
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