Be grateful for the bumpy ride

  • Author: Kevin Gaskell
  • London, UK
Read the news article

Kevin Gaskell seems to be meeting more and more people in business at the moment who are concerned that the economy is a bumpy ride and unpredictable.  You can certainly feel a lot of turbulence in the air; Brexit, Trump, FX rates, inflation, Russia, Middle East, fake news etc. The truth is that if you could fly up to 100,000ft and look down at the last 50 years you would see that this level of disruption is actually quite normal.

The new normal
Over the last half century there have been over 400 financial crises – 35 of those have been in major economies. At the same time, the level of international trade has grown from $1 trillion to $30 trillion. This level of growth, and the supply chain development needed to feed it, offers a massive range of opportunity no matter what your business does. If we spool forward just 10 years it is forecast that by 2025 The Internet of Things will consist of 1 trillion connections and be a $6 trillion market.

Be grateful for the bumpy ride

More turbulence, more change – and more growth on a bumpy ride.

In other words, the current level of turbulence is good news – for those companies and organisations able to think forwards and recognise how lucky they are to be living in a period of such exciting opportunity.

Be an agent of change
This is the opportunity that visionaries, entrepreneurs and inspiring leaders look for. They recognise that they are lucky to be living in a time of change. New markets, new technologies, new opportunities. In this new world, it is not about looking for market share, it is about looking for opportunity share. Scanning for new business prospects, thinking in different ways, inventing new services and processes.

Whatever your role in your business or organisation, you have the opportunity to be an inspiring leader on a bumpy ride.

To encourage your colleagues or team to consider different possibilities – and to dare to dream about what could be possible; this is about changing the mindset and seeing turbulence as an opportunity and not only as a threat. Recognising, for example, that the European market will still exist in 2 years’ time and, while it may be different, it will still be there. It’s about encouraging new thinking within your organisation to determine how to be fast enough, and flexible enough, to get to the new market before others do.

Think differently, share creatively
The key to new thinking is the creation of a leadership culture which invites every member of the team to bring their ideas to bear. People are incredible. Give your team the permission to dream. Invite them to remove self-imposed limitations and constraints to reach new markets – or to compete more effectively in changed markets – and ideas will begin to flow.

This new world can seem strange and threatening but ignoring it won’t make it less so. Turbulence is energy. Look at major turbulence as freely available energy to drive the game forward. Be grateful that you are living in a period of energy and opportunity.

Do not consider it threatening. Instead consider it exciting.

If there’s one thing you should do today…

So my message is: embrace the change. Don’t think of the current turbulent bumpy ride situation as an opportunity to be a harbinger of doom, think of it instead as a stimulating opportunity to move forward in your business with energy, creativity and enthusiasm. And most importantly, free up the constraints around your team to allow them to bring those fresh and inspiring ideas to the table.

Written by KEVIN GASKELL

View All Speakers and follow us on Twitter

Speaker Listing

Further articles you may enjoy:

  • (10)

Elevating Events: The Role of a Conference Emcee in San Diego and Beyond Introduction: In the dynamic landscape of conferences and events, the significance of a skilled emcee cannot be overstated. San Diego, known for its vibrant culture and diverse gatherings, is home to some of the best Conference Emcee in San Diego in California. […]

  • February 23, 2024
  • (14)

Heading to Dallas from Kansas City recently, I heard the familiar tone of the voice over the intercom start up and to Self Care When Burned: “Ladies and Gentlemen, we’ve got a full flight to Dallas today…” Travel is BACK and flights are almost always full again, so I couldn’t be surprised by what came […]

  • February 28, 2023
  • (11)

Tom Goodwin: The Trends Futurist Redefining Marketing and Innovation In a world obsessed with following trends, Tom Goodwin stands out for questioning them. He’s not the kind of speaker who walks on stage to reaffirm what everyone already believes. Instead, Tom challenges assumptions, pokes holes in comfortable narratives, and demands that we look at the […]

  • May 1, 2025
  • (7)

BEING MINDFUL OF MINDSETS and The Power of a Growth Mindset by Grant Driver In July 2019, I experienced one of the most significant and yet most daunting moments of my career as a professional speaker.  I had been invited by Discovery Healthcare to present a 3-hour workshop to thirty Neurosurgeons on my research into […]

  • January 23, 2023
  • (13)

Over the last year as You Want to Be an Authentic Leader, you’ve worn countless sweatshirts on Zoom calls, taken meetings while walking, and even brought Fido, your adorable Shih Tzu, into a few calls. Well done. However, and I hate to break it to you, that doesn’t necessarily make you an “authentic leader”. The […]

  • December 19, 2022
  • (11)

Getting absolutely clear about HOW TO UNCOVER YOUR PASSION is critical to your success as an entrepreneur. You want a passion that you are willing to shout from the rooftops—that you’ll share with everyone, even strangers at a cocktail party. Why is identifying your unique passion so important? Because to UNCOVER YOUR PASSION is fundamental to your […]

  • January 23, 2023
  • (19)

What Is Customer Experience? Why It’s the Business Strategy You Can’t Afford to Ignore In today’s ultra-competitive marketplace, your product or service alone isn’t enough to guarantee growth. What truly sets businesses apart now is the way they make people feel—before, during, and after a transaction. That’s where Customer Experience comes in. But before you […]

  • April 18, 2025
  • (73)

Welcome to the Dunder Mifflin Leadership Wisdom, where we draw inspiration from the legendary antics of The Office’s Michael Scott, Jim Halpert, and even Dwight Schrute. While the show may be known for its hilarious mishaps and quirky characters, there’s an underlying theme that every leader can learn from: the importance of motivating your staff. […]

  • September 20, 2023

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel