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Keynote Topics
Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of people.
It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspectives together.
Expansiveness provides the edge necessary for individuals, teams and organizations to innovate.
Re-Engage Innate Creativity for Greater Personal & Team Growth.
At our core, we are naturally creative, but some people feel so far removed from their creative and innovative selves.
Understanding the framework for easily tapping into creativity, especially in highly disruptive times, is critical to productivity and growth.
Videos
Abigail Posner is a multi-talented professional, combining creativity, intellect, and innovation into her work. With a rich background in various fields and a passion for exploring the intersection of technology and creativity, she has become a recognized figure at Google, consistently pushing the boundaries of brand marketing.
Educational Background and Early Career
Posner’s journey began with a solid academic foundation. She earned a Bachelor of Arts in Psychology from Harvard University, followed by a Master of Science in Social Psychology from the London School of Economics and Political Science. Her academic prowess laid the groundwork for her unique perspective on consumer behavior and human interactions in the digital age.
Before her tenure at Google, Posner built an impressive career that spanned various industries. Her professional experience includes working as a Group Planning Director at ad agencies like DDB Worldwide and Saatchi & Saatchi. Her contributions to advertising and branding were evident in her strategic thinking and ability to understand the intricacies of consumer behavior.
Pioneering Thought Leadership
One of Abigail Posner’s most significant contributions has been her thought leadership in the intersection of technology and creativity. Her blog, “Hacking Human Nature,” became a platform for exploring how human psychology and technology intersect in the digital age. Through her writing, she delves into how consumers engage with brands and how companies can leverage this understanding to create more compelling and authentic marketing strategies.
Embracing Digital Transformation
At a time when the digital landscape was undergoing a massive transformation, Posner’s insights were invaluable. Her understanding of consumer behavior in the age of social media and digital interaction was critical for brands trying to navigate these uncharted waters.
Posner also recognized the growing importance of visuals in the digital space. As humans became more visually oriented, she explored the concept of “visual intelligence.” Her TEDx talk, “Hacking the Human Connection,” delves into the power of visuals and their impact on brand engagement, emphasizing the significance of visual storytelling.
Director of the Brand Unit at Google
Abigail Posner’s pivotal role at Google is as the Director of the Brand Unit. This is a position that not only showcases her expertise but also allows her to shape and influence the brand strategies and creative direction of one of the most influential technology companies in the world.
In this role, Posner leverages her deep understanding of human behavior, psychology, and consumer insights to help Google enhance its brand presence and engage with users on a more meaningful level. She actively collaborates with creative teams, agencies, and partners to bring innovative ideas and marketing strategies to life.
Posner’s work at Google reflects her commitment to shaping the digital landscape through the lenses of creativity, branding, and user experience. Her unique perspective allows her to foster a culture of creativity and innovation within the company.
The Intersection of Art and Technology
One of Abigail Posner’s defining characteristics is her ability to bridge the gap between art and technology. Her perspective transcends the traditional boundaries of branding and marketing, embracing the world of creativity, design, and aesthetics.
She emphasizes the importance of aesthetics in the digital age, recognizing that visual content is a crucial aspect of brand engagement. Posner believes that the intersection of art and technology is where brands can truly stand out and connect with their audiences.
Posner’s unique viewpoint has led to the development of projects like “The Art Copy & Code Project.” This initiative explored how creativity and technology could merge to create engaging brand experiences. The project encouraged creative experimentation and innovation in the digital realm.
Making an Impact Beyond Google
Abigail Posner’s influence extends far beyond her role at Google. Her thought leadership, speaking engagements, and writing continue to inspire individuals and organizations to explore the convergence of creativity and technology.
She is a sought-after speaker who shares her insights at conferences, workshops, and educational institutions. Her presentations encourage others to embrace the creative and human elements in branding and marketing, and to leverage technology to engage and connect with audiences.
Conclusion: Abigail Posner’s Creative Odyssey
Abigail Posner’s journey is a testament to the power of creative thinking, intellectual curiosity, and a deep understanding of human behavior. Her ability to navigate the complex landscape of technology, branding, and marketing has made her a significant figure in the digital age.
Her role as the Director of the Brand Unit at Google exemplifies her impact and influence on one of the most influential companies in the world. Posner’s emphasis on the intersection of art and technology, her thought leadership, and her vision for the future of branding and marketing continue to shape the digital landscape.
Abigail Posner is not only a creative force at Google but also a source of inspiration for individuals and organizations seeking to bridge the gap between technology and human connection in the digital age. Her journey is a reminder of the transformative potential of embracing creativity, psychology, and technology to create meaningful and engaging brand experiences.
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Abigail Posner is a multi-talented professional, combining creativity, intellect, and innovation into her work. With a rich background in various fields and a passion for exploring the intersection of technology and creativity, she has become a recognized figure at Google, consistently pushing the boundaries of brand marketing.
Educational Background and Early Career
Posner’s journey began with a solid academic foundation. She earned a Bachelor of Arts in Psychology from Harvard University, followed by a Master of Science in Social Psychology from the London School of Economics and Political Science. Her academic prowess laid the groundwork for her unique perspective on consumer behavior and human interactions in the digital age.
Before her tenure at Google, Posner built an impressive career that spanned various industries. Her professional experience includes working as a Group Planning Director at ad agencies like DDB Worldwide and Saatchi & Saatchi. Her contributions to advertising and branding were evident in her strategic thinking and ability to understand the intricacies of consumer behavior.
Pioneering Thought Leadership
One of Abigail Posner’s most significant contributions has been her thought leadership in the intersection of technology and creativity. Her blog, “Hacking Human Nature,” became a platform for exploring how human psychology and technology intersect in the digital age. Through her writing, she delves into how consumers engage with brands and how companies can leverage this understanding to create more compelling and authentic marketing strategies.
Embracing Digital Transformation
At a time when the digital landscape was undergoing a massive transformation, Posner’s insights were invaluable. Her understanding of consumer behavior in the age of social media and digital interaction was critical for brands trying to navigate these uncharted waters.
Posner also recognized the growing importance of visuals in the digital space. As humans became more visually oriented, she explored the concept of “visual intelligence.” Her TEDx talk, “Hacking the Human Connection,” delves into the power of visuals and their impact on brand engagement, emphasizing the significance of visual storytelling.
Director of the Brand Unit at Google
Abigail Posner’s pivotal role at Google is as the Director of the Brand Unit. This is a position that not only showcases her expertise but also allows her to shape and influence the brand strategies and creative direction of one of the most influential technology companies in the world.
In this role, Posner leverages her deep understanding of human behavior, psychology, and consumer insights to help Google enhance its brand presence and engage with users on a more meaningful level. She actively collaborates with creative teams, agencies, and partners to bring innovative ideas and marketing strategies to life.
Posner’s work at Google reflects her commitment to shaping the digital landscape through the lenses of creativity, branding, and user experience. Her unique perspective allows her to foster a culture of creativity and innovation within the company.
The Intersection of Art and Technology
One of Abigail Posner’s defining characteristics is her ability to bridge the gap between art and technology. Her perspective transcends the traditional boundaries of branding and marketing, embracing the world of creativity, design, and aesthetics.
She emphasizes the importance of aesthetics in the digital age, recognizing that visual content is a crucial aspect of brand engagement. Posner believes that the intersection of art and technology is where brands can truly stand out and connect with their audiences.
Posner’s unique viewpoint has led to the development of projects like “The Art Copy & Code Project.” This initiative explored how creativity and technology could merge to create engaging brand experiences. The project encouraged creative experimentation and innovation in the digital realm.
Making an Impact Beyond Google
Abigail Posner’s influence extends far beyond her role at Google. Her thought leadership, speaking engagements, and writing continue to inspire individuals and organizations to explore the convergence of creativity and technology.
She is a sought-after speaker who shares her insights at conferences, workshops, and educational institutions. Her presentations encourage others to embrace the creative and human elements in branding and marketing, and to leverage technology to engage and connect with audiences.
Conclusion: Abigail Posner’s Creative Odyssey
Abigail Posner’s journey is a testament to the power of creative thinking, intellectual curiosity, and a deep understanding of human behavior. Her ability to navigate the complex landscape of technology, branding, and marketing has made her a significant figure in the digital age.
Her role as the Director of the Brand Unit at Google exemplifies her impact and influence on one of the most influential companies in the world. Posner’s emphasis on the intersection of art and technology, her thought leadership, and her vision for the future of branding and marketing continue to shape the digital landscape.
Abigail Posner is not only a creative force at Google but also a source of inspiration for individuals and organizations seeking to bridge the gap between technology and human connection in the digital age. Her journey is a reminder of the transformative potential of embracing creativity, psychology, and technology to create meaningful and engaging brand experiences.
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Patrick Meyer is The CEO Futurist and Business 3.0 expert. He brings the insights of a winning CEO and c-level advisor for Fortune 500 companies coupled with the forward thinking capabilities of an active futurist building solutions in the emerging digital, mobile, social, e-commerce and generationally shifting world. He is a unique hybrid among c-level […]
Bruce Turkel is a dynamic and sought-after speaker renowned for his expertise in branding, creativity, innovation, and leadership. With over three decades of experience in the advertising industry, Bruce has honed his skills as a captivating presenter who delivers actionable insights with humor and flair. His overarching theme, “it’s all about them,” challenges audiences to […]
David Allison is a distinguished figure in the realm of human values, a global researcher, and a best-selling author, whose mission revolves around reshaping our comprehension of human behavior and interaction. With a rich and diverse career traversing marketing, research, and prolific authorship, David has left an indelible mark by introducing human values as a […]
Randy Blach is CEO of Cattle-Fax, an organization focused on helping member cattle producers make more profitable marketing and management decisions. Cattle-Fax is the cattle and beef industry leader on timely market information, analyses and research. Randy came to Cattle-Fax in 1981 and served as director of market analysis for 15 years. He accepted his […]
Amy Landino is a dynamic figure in the world of entrepreneurship, renowned as the bestselling author of “Good Morning Good Life” and the charismatic host of the widely acclaimed YouTube series, AmyTV. With her magnetic presence and unwavering commitment to empowering others, Amy has emerged as a leading voice in business, marketing, and personal development. […]
Arjun is Managing Partner of Cogknition Analytics, a strategy and analytics firm with offices in Chicago, Seattle, and Washington DC. Prior to Cogknition he was a senior executive at GES, serving as Senior Vice President of Analytics and Insights. He was also an award-winning Professor at the Illinois Tech Stuart School of Business, having played a […]
As founder and CEO of Mindset Digital, Debra Jasper, Ph.D., applies her deep passion for powerful storytelling to helping professionals capture attention in a digital age. Debra has given talks to more than 50,000 professionals around the world, from the Australian Global Internet Conference to Sweden’s Schibsted Academy and the Ukrainian Council of Ministers. Today, […]
Amani Duncan is an award-winning business leader, enchanting storyteller and featured keynote speaker who leaves an enduring and heartwarming mark in every room she’s in. She frequently speaks at advertising industry events, a constant guest on leading podcasts and has conducted interviews with culture-defining leaders and artists, including award-winning American film icon, author and activist […]
As the former Head of Innovation and Creativity at The Walt Disney Company, Duncan Wardle is a globally recognized expert in creative leadership and innovation. His extensive experience at one of the world’s most iconic brands has earned him a reputation as a thought leader in fostering a culture of innovation, design thinking, and disruptive […]
Solly Moeng is an experienced professional Political journalist and Branding Speaker with a career that has seen him manage a variety of branding projects in various sectors and in countries spanning several continents. He is an established independent media professional with specialisation in Reputation Management, Stakeholder Engagement Strategies, Strategic Internal & External Communications, PR and […]
Hanna Fitz stands as a beacon of reinvention and rebranding, guiding premium positioning for experts and bespoke brands. With over 12 years of illustrious experience as a consultant and coach, Hanna has garnered a reputation for her transformative insights, catering to luxury award-winning brands in diverse sectors across 5 continents globally. Through her captivating talks, […]
If you dream of inspiring cult-like brand loyalty and especially the kind that involves mile-long queues and even permanent tattoo then Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation. With global […]
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