Keynote speaker, strategy and innovation expert, business transformation advisor
Senior executives, innovation leaders, brand and marketing teams, digital transformation decision-makers, and organizations navigating disruption.
Erich Joachimsthaler, Ph.D., is a world-renowned strategist, brand architect and innovation authority. As founder and CEO of VIVALDI, he has spent decades guiding global organizations through transformation by combining rigorous data analysis, emerging technologies and deep human insight. His work sits at the intersection of strategy, marketing, digital ecosystems and value-creation models for the modern economy.
A former business school professor with teaching appointments at leading institutions, Erich is also an award-winning author of several influential books and more than 100 articles on branding, growth, platforms and the evolution of competitive strategy. His most recent book, The Interaction Field, presents a breakthrough framework that helps organizations create value not only for customers and companies, but for all participants and society at large.
Sought after for his dynamic, multilingual keynote delivery in English, German and Spanish, Erich has spoken worldwide at premier stages including TEDx London Business School, Brand Week Istanbul and IAA Leadership Conferences. Through his thought leadership and advisory work, he equips leaders with actionable models to innovate, scale and build resilient brands in times of accelerating disruption.
Erich Joachimsthaler is a leading keynote speaker known for his dynamic style, presenting in English, German, and Spanish. He has spoken at top global events including TEDx London Business School, Brand Week Istanbul, and IAA Leadership Conferences.
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A 1 hour and 29 minute Masters Speak session where Erich Joachimsthaler explains The Interaction Field, showing leaders how platforms, ecosystems and connectivity redefine branding and growth.
In this 1 hour and 29 minute Masters Speak conversation, Erich Joachimsthaler introduces his core idea of The Interaction Field and how it transforms strategy, branding and growth in a hyper connected world. After a brief introduction from the host, he traces the evolution of branding across four eras: logic, emotion, experience and now shared value. Earlier eras focused on meeting functional needs, then adding emotional meaning and experiential differentiation. Today, he argues, value is created by orchestrating interactions among many participants, not just by pushing messages about products.
Erich shows how the shift from tangible assets to intangible assets in the late twentieth century set up a “brand revolution.” Now a new shift is underway driven by connectivity. From the early internet through mobile and social to today’s combination of cloud, IoT, AI and other technologies, connectivity has exploded. The strategic question becomes how to leverage that connectivity to build businesses that create value for customers, partners and society.
Using examples, he contrasts pipeline businesses in a “world of walls” with interaction field businesses. Domino’s Pizza illustrates how a seemingly undifferentiated product can become a leader by reimagining interactions, data and technology.
Vivaldi CEO Erich Joachimsthaler demonstrates the four principles that define the new model for building brands.
A traditional approach to communications with consumers is no longer enough with the increasing role of digital and social channels. Length is not enough. Laughing is not enough. An emotionalization of the brand is required. The road from heart strings to purse strings. Erich Joachmisthaler, CEO Vivaldi Partners, Author of Hidden in Plain Sight, How to find and execute your company's next big growth strategy.
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