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Keynote Topics
THE CURIOUS CASE OF CULTURAL CONSUMPTION
Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. Marketers use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line.
While the convergence of the two—creativity and commerce—is considered the hallmark of “good marketing communications” (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor that frames its relevance and significance.
That factor is “culture” and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.
UNLOCKING THE POWER OF NETWORKS
Today’s connected-world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on.
The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their efforts.
This deficiency is not due to a lack of available data, rather, it is born from a lack of truly understanding people. Marketers have mistaken consumer information for consumer intimacy and, therefore, have not been able to fully leverage the power of the data and the connectivity of the ever-evolving media landscape.
This talk uncovers a new and more accurate approach to segmentation so that we might improve our marketing accuracy, extract the true potential of data, and, ultimately, get closer to predictive modeling.
CREATING CULTURAL CONTAGION
In today’s hyper-connected world, the allure of “going viral” continues to seduce marketers and idea-generators into investing significant time and resources toward the creation of content – videos, memes, tweets, posts, etc. – that spreads.
There is seemingly no shortage of brands, business owners, or storytellers who covet the opportunity to have their ideas trend on Twitter, rake up 1 million+ views on Youtube, or garner thousands of Facebook “likes.”
Metrics of social-chatter are then used as a proxy for success with the inclination that virality leads to reach and reach implies potential action.
Though there are benefits to “going viral,” one must wonder if virality is truly what we’re after or if perhaps there is something far greater worth pursuing.
This talk reframes the benefits of “going viral” and provides an alternative aim. It explores the impact of culture on consumer behavior and offers an actionable framework that enables marketers to create ideas/messages/ products/content that not only spread but also take hold in culture.
THE LIFE OF A BLACK SHEEP
This talk discusses the concept of foreignness and how the adoption of perspective helps us to be more empathetic and, consequently, more human.
Here, I share my experiences as an educated black man in a white-dominated career and how feeling “too foreign for home, too foreign for here. Never enough for both” has shaped how I see the world and the way I show up in it.
The hope is that my story might widen the aperture of how you see the world also, and lubricate the connective ties that bind us all.
NUMBERS DON’T LIE, RIGHT?
These days, there is no shortage of marketers looking for “data-driven” insights that lead to informed creative ideas. The use of data help reduce risk in our communication efforts and often times optimizes the effectiveness of the media we allocate to support said efforts.
What a great time to be a marketer?!
Or perhaps we’re looking at the wrong data.
This talk explores a calibrated look at data and how it might better serve the marketing function by analyzing a case study in motion.
Videos
Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture.
He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser.
Earlier in his career, he ran digital strategy for Beyoncé. Marcus Collins honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022.
He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
Marcus Collins best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.
Since its release, For the Culture has received numerous accolades—making it to Thinkers 50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times.
For the Culture was recognized by the National Association of Black Journalists (NABJ) with the Outstanding Book Award for 2023.
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Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture.
He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser.
Earlier in his career, he ran digital strategy for Beyoncé. Marcus Collins honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022.
He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
Marcus Collins best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.
Since its release, For the Culture has received numerous accolades—making it to Thinkers 50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times.
For the Culture was recognized by the National Association of Black Journalists (NABJ) with the Outstanding Book Award for 2023.
Contact us at Speakers Inc and follow us on LinkedIn
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Patti Cotton is an international Fortune 500 speaker. As a seasoned and respected leader, consultant, speaker and trainer in the areas of leadership, change and transition, strategy and business development, Patti delivers inspiring keynotes and workshops, and facilitates retreats for corporations, business associations, conferences, and diverse groups in the private, public and social sectors. Her […]
Saray Khumalo is not just a mountaineer; she is the embodiment of resilience, determination, and the relentless pursuit of one’s dreams. With a string of remarkable achievements to her name, Saray stands as a beacon of inspiration for all who dare to challenge the limits of human potential. Her journey to the summits of some […]
Tim Urban, a master of unraveling the intricate tapestry of modern life, offers audiences around the globe insights into leadership, technology, artificial intelligence, creativity, innovation, and the human experience. His unique ability to clarify complex subjects with humor and relatable examples has made him a beloved figure and a sought-after speaker at conferences, corporate events, […]
Tom Turcich is not just a keynote speaker; he’s a living testament to the power of human resilience, the spirit of adventure, and the boundless possibilities of the human experience. As the tenth person to walk around the world and the first to do so with a dog, Tom Turcich has captured the world’s imagination […]
Damian Pelliccione, recognized as one of Business Insider’s “Top 16 Power Player Execs in AD Video Streaming Space”, is a visionary leader in the ever-evolving landscape of digital media. As the driving force behind finance, business development, and advertising sales/operations at Revry, Damian embodies innovation and strategic acumen. With a commitment to diversity and inclusion, […]
Therése Gedda is an internationally recognized thought leader and Keynote Speaker on the Future of Work, and highly skilled award-winning entrepreneur with almost two decades of unparalleled accomplishments. Therése has been named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics. She is the recipient of the prestigious […]
Dr. Lisa D. Jenkins is a distinguished cultural strategist renowned for her expertise in cultivating environments of impactful cultural diversity within organizations. With a track record of excellence, she has garnered recognition as an award-winning professional speaker, empowering teams to thrive in multicultural settings. Lisa’s journey is enriched by her diverse background, including pivotal roles […]
At Speakers Inc, we are honored to present Dan Cnossen, a remarkable individual whose journey exemplifies resilience, courage, and the indomitable human spirit. As an inspirational speaker, Dan captivates audiences with his gripping narrative of overcoming life-altering challenges and emerging as a decorated Paralympic athlete, a distinguished Navy SEAL, and a beacon of hope for […]
Butterscotch Clinton, the vocal percussionist virtuosa, uses her powerful voice to defy gender and music social constructs. She began her career in the underground male-dominated beatbox battle scene, where she was crowned the world’s first female beatbox champion. Soon thereafter, a breakthrough performance on America’s Got Talent lead her to place third on the hit […]
Passionate, inspirational, and motivating are words many would use to describe Leo Pusateri. Affectionately known as the “value man” in the financial services industry. Leo Pusateri | Expert Value Man He is also recognized as the industry’s premier thought partner of value-based training, not only by senior leaders in the C-suites, but among top advisors […]
Bonita Nuttall has almost two decades worth of experience as a presenter, including 7 years as a TV journalist on an international, award-winning program, TV Presenter of more than 140 episodes on a number of TV shows, a sought-after professional speaker and MC, and over 13 years’ experience as an international voice artist, Bonita Nuttall is a consummate media professional. In her inspirational […]
Bjørn Heyerdahl is more than just an explorer or environmentalist. He embodies the legacy of his lineage, stretching back to the iconic Viking era, and channels it into a modern narrative of sustainability, adventure, and humanitarianism. As an internationally recognized speaker and consultant, Bjørn Heyerdahl brings a unique blend of ancestral wisdom, personal grit, and […]
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To find the perfect speaker for your event, you can start by visiting our website or contacting our client service team directly. We will discuss your event’s objectives, theme, audience demographics, and budget. Based on this information, we will provide you with a curated list of speaker recommendations who not only align with your goals but are also known for engaging and captivating audiences. You can also browse through our extensive speaker profiles online, which include detailed bios, speaking topics, and video clips of past engagements to help you make an informed decision.
Speakers Inc caters to a wide range of events, including corporate meetings, conferences, educational workshops, leadership retreats, and public seminars. Our speakers specialize in various topics such as business, technology, health, education, motivation, and more, making us a versatile partner capable of servicing diverse event needs.
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