Search....
CTRL+K
Search....
CTRL+K
Payment Options
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and click here to find more Motivational Speakers
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
Videos
View Course Categories
A company’s future often depends on how it is presented to others. Learn how to perfect your pitch from master presenter and deal maker Marcus Lemonis. Pitch Perfect Online Course From securing investors to winning new accounts, Marcus details ways to supercharge the way you pitch yourself & your business. Contact us at Speakers Inc and download […]
Learn to Take Control of Your Tech and Find the Sweet Spot for Thriving in the Digital Era with Digital Wellness 101 Establish a healthier, more intentional relationship with your digital technology Understand common barriers to digital wellness Optimize your time and energy with effective boundary setting Benchmark and improve your wellness over time Digital […]
Unlock your team’s learning potential by cultivating your Leadership through Learning skills. Over the past several years, organizations have been thrust into a sea of relentless change and unpredictable disruption. Talent retention, employee engagement, and organizational structures are all being disrupted at a rapid pace. To succeed, leaders need to create conditions where teams not […]
DO YOU WANT MORE FROM LIFE through Free Abundance Training? More money. More love. More adventure. More health. More spiritual connection. More acceptance of yourself. It can all be yours … anything you dream of and desire. In fact, it’s meant to be yours. Abundance in all areas of life is your birthright. Free Abundance […]
Web Camera Confidence is an interactive experience designed to give you on-camera strategies and tools to PROJECT COMPETENCE, CONFIDENCE, AND CREDIBILITY WITH EASE! Do you ever struggle in front of a camera or have moments of panic, discomfort, or anxiety in a virtual meeting? Web Camera Confidence Your brain shuts down….. You can’t find the words […]
Kindra’s most comprehensive digital storytelling training program. Stories That Stick Mastery is designed to engrain the skill of storytelling into your psychology; giving you the tools to captivate customers, influence audiences and transform your business. Transform Your Purpose into a Story that Captivates and Converts Craft the 4 most critical stories to your business that […]
Public speaking is a learned skill. And, becoming a better speaker is about becoming a better communicator. This comprehensive Masters Course in Public Speaking has been designed to take place over four weeks, allowing you, as the student, to garner the most knowledge and value from the lessons. As modules and topics unfold over weekly […]
BECOME THE BEST YOU. At your own pace. Transformation through workshops and meditations. Nurture strong, trusting relationships with the people in your life. Everyone you meet serves a purpose in your life, just as you serve a purpose in theirs. Allowing your connections to thrive and flourish starts with compassion and understanding. BECOME THE BEST […]
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fees listed on this website are intended to serve as a guideline only.
Our Mission:
© All rights reserved 2025. Designed using Voxel
