Everything you do is Marketing

The Cost of Neglecting Customer Experience in today’s competitive events industry, customer experience (CX) has emerged as a defining element of success. Event planners and bookers are no longer evaluated solely on logistics or creativity; instead, they are judged by the overall experience they provide—from the first point of contact to the post-event follow-up. Neglecting […]

The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change. Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a […]

It is a common understanding of a vast majority of leaders that the employee engagement is a company’s most important asset. But in reality, that is only true if the majority of the workforce is fully engaged in their work. If not, they are either adding minimal value or are actively working against the organization. […]

Celebrating African American History Month: A Spotlight on Black Keynote Speakers and Their Impact February is a month dedicated to honoring the rich heritage, achievements, and contributions of African Americans. African American History Month, also known as Black History Month, serves as a poignant reminder of the struggles, triumphs, and resilience of the African American […]

Welcome to the Dunder Mifflin Leadership Wisdom, where we draw inspiration from the legendary antics of The Office’s Michael Scott, Jim Halpert, and even Dwight Schrute. While the show may be known for its hilarious mishaps and quirky characters, there’s an underlying theme that every leader can learn from: the importance of motivating your staff. […]

Last month, something happened to me at an event that hasn’t happened in well over a decade and How to Overcome the Fear of Public Speaking.  I wish it were something cool like audience members throwing money and candy at me as they cheered “Bravo!” and “Encore!”  But that’s never happened, and probably never will.  […]

Do You Have Blinders On? as Confirmation bias is a term we’ve heard a lot over the last few years as science has become a debate topic and you hear qualified experts providing completely opposite interpretations on the same topic. But what role does it play in your life if you aren’t doing studies and […]

Angela Gargano: Building Strength From the Inside Out, On Stage and in Life when you hear “four-time American Ninja Warrior,” what comes to mind? Grit, determination, and jaw-dropping athleticism. Now add in motivational speaker, biochemist, and fitness coach, and you get Angela Gargano who is a powerhouse of strength, strategy, and soul. But Angela is […]