If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the Pink Sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page
Contact us at Speakers Inc and follow us on Twitter
Celebrating Women’s Month New York 2024: Unveiling the Empowering Keynote Speakers for New York’s Premier Conference Event Women’s Month New York 2024: As we embark on the journey of Women’s Month 2024, the city of New York is gearing up to host an extraordinary conference event that promises to inspire, empower, and celebrate the achievements […]
The Power of Booking Top Keynote Conference Speakers in Phoenix, Arizona Introduction: Phoenix, Arizona, a city known for its dynamic atmosphere and growing business landscape, has become a prime destination for conferences and events. In the realm of successful conferences, the choice of keynote speakers plays a pivotal role. This article delves into the reasons […]
JUSTICE MALALA MEET THE SPEAKER is a political commentator and current affairs keynote speaker, newspaper columnist and author of the Number One South African bestseller “We Have Now Begun Our Descent”. He is rated as the top African political / economic analyst in South Africa Malala writes regular weekly columns for The Times online newspaper […]
The Virtual Keynote Revolution: How Online Events Are Reshaping the Speaking Industry The Shift from In-Person to Virtual Keynote Events The global events landscape is undergoing a fundamental transformation. Once defined by large hotel ballrooms, conference centers, and meticulously coordinated travel arrangements, the speaking industry is now embracing an era where the stage is any […]
In the realm of event planning, the synthesis of logistics and emotion; practicality and inspiration, defines the fine balance that meeting planners must navigate. Tasked not only with orchestrating flawless execution but also with crafting experiences that resonate with attendees long after the event concludes, meeting planners recognize the pivotal role of Transformative Influence of […]
The Ultimate Guide to Speaker Bookings in the West End Entertainment in Los Angeles Introduction: Los Angeles, a city renowned for its glitz and glamour, is not only the entertainment capital of the world but also a hub for West End Entertainment in Los Angeles-style performances that captivate audiences with their mesmerizing productions. In this […]
Hey there, are you a white person wondering what to do as an ally for Black people right now? A lot of my white friends have been asking, you’re not alone. I’ve received several questions from friends wanting to do something so I thought I’d compile these all on one place. This is the work […]
How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says: IF YOU WANT TO LEARN ABOUT A CULTURE, LISTEN TO THE STORIES. IF YOU WANT TO CHANGE A CULTURE, CHANGE THE STORIES. I had a first-hand experience with this very early on in my career. The MD of a […]
Our Mission:
© All rights reserved 2025. Designed using Voxel
