Pink Sheets and Milestone Marketing
- Author: Amanda Stevens
- Word Count: 501
Read the news article
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the Pink Sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
Pink Sheets and Milestone Marketing
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page
Contact us at Speakers Inc and follow us on Twitter
Speaker Listing
Further articles you may enjoy:
- (18)
Captains Log 13th -17th June 29 05’474 N 128 01’447W Pacific Ocean Milestones-The waterline/ Hatches & rouge waves/MOB take 2 -Injuries /Slow is pro / It’s all shifting / Maslow’s hierarchy of Needs / Story of the clever turd! / Shifting spaces / Into the light.. Breakthrough/ Flicker on! / Shifting goalposts/ Threading the needle/ […]
- December 21, 2022
- (87)
A common problem new pilots struggle with is avoiding a PIO or pilot-induced oscillation. So how do we Stop the Cycle as We’re all familiar with the concept of overcorrecting in a car. A deer runs out, you’re driving tired, you’re near the edge of the road, and you yank the wheel the other direction […]
- December 22, 2022
- (11)
Unlocking Success: The Power of Booking Top Keynote Conference Speakers in San Francisco Introduction: Conferences play a pivotal role in fostering collaboration, knowledge sharing, and professional development. Choosing the right keynote speakers can significantly impact the success of an event. In the vibrant city of San Francisco, California, renowned for its innovation and diverse industries, […]
- January 22, 2024
- (11)
In the bustling world of sales, where targets and quotas often overshadow human connection, Elyse Archer stands out as a beacon of Transforming Sales through Authenticity. Based in Charlotte, NC, Elyse is not just a sales speaker; she is a transformative force who is reshaping how sales professionals approach their craft. With a compelling blend […]
- June 24, 2024
- (18)
In the ever-evolving landscape of LGBTQ Keynote Speakers 2024, public speaking, keynote addresses serve as powerful platforms for individuals to share their stories, insights, and expertise. Over the years, the LGBTQ community has seen a rise in representation within this realm, with speakers transcending barriers and advocating for inclusivity, diversity, and acceptance. As we delve […]
- March 21, 2024
- (43)
Michelle “Mace” Curran: From Fighter Pilot to Fearless Keynote Speaker Soaring Beyond Limits In the heart of Las Vegas, where boldness meets brilliance, one keynote speaker is redefining the art of motivation and leadership. Michelle Mace Curran is not just an accomplished pilot; she’s a powerhouse of purpose, a woman who has shattered ceilings—literally and […]
- April 15, 2025
- (3)
Authentic Leadership Building Trust, Connection and Productivity in Corporate Culture Authentic leadership is more than a buzzword; it’s a powerful approach to building trust, enhancing communication, and fostering a culture where people feel safe, valued, and genuinely engaged. At its core, authentic leadership is about leading with integrity, self-awareness, and transparency. It doesn’t mean being […]
- October 28, 2024
- (11)
Connection is even more crucial now in the ‘time of COVID’! This guide is for leaders or parents or any human! Humans not only die when they feel lonely, isolated, alone or that they don’t belong, but those conditions are the source of almost every mental health problem we experience. It is imperative we stay connected – […]
- June 27, 2023
