Pink Sheets and Milestone Marketing
- Author: Amanda Stevens
- Word Count: 501
Read the news article
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the Pink Sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
Pink Sheets and Milestone Marketing
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page
Contact us at Speakers Inc and follow us on Twitter
Speaker Listing
Further articles you may enjoy:
- (1)
Branding Benefits Professional Women in leadership roles manage their Personal Brands on a daily basis; and they started focusing on creating theirs early-on in their careers. Why do they focus on Personal Branding? And why has it become such a hot topic in the workforce today? Smart women in business understand the basic concept that […]
- December 19, 2022
- (35)
Help! I need a speaker! But why use an Agent? The value of a good agency… The conference and business tourism industry is worth billions of dollars on a global scale every year. And for many of those conferences and industry seminars, the highlight of the event is the keynote or closing speaker. With so much […]
- January 2, 2023
- (9)
Is Complacency Putting You Risk? Lessons From a Fighter Pilot Flying taught me a valuable lesson about life: complacency can cause serious problems for ourselves and those around us. In this newsletter, share a personal story about the dangers of complacency including the following topics: Complacency Consequences What leads to complacency? Signs Complacency is Creeping […]
- August 6, 2023
- (43)
Connor Fields More Than a Champion, A Symbol of Resilience and Peak Performance When it comes to selecting the right speaker for your next event, you’re not just looking for someone who can fill a time slot—you’re searching for someone who can inspire, connect, and leave a lasting impression. If your audience values grit, resilience, […]
- May 5, 2025
- (19)
People love to talk about #1 PSYCHOLOGICAL SAFETY. It’s defined as a belief that it’s okay to speak up with ideas, questions, or concerns without fear of negative consequences. I love this concept. We need more of it in practice. It speaks to the contextual foundation for creativity and innovation. However, it’s in short supply in many workplaces. I think I […]
- February 22, 2023
- (25)
Olympic bobsledder, Johnny Quinn is a highly sought-after speaker for businesses and organizations of all sizes. He has been featured on: ABC, BBC, CBS, CNN, ESPN, FOX, NBC, TIME, USA Today and in The Wall Street Journal. Known for his thought-provoking and action-packed speeches, Johnny has spoken on some of the biggest stages, such as: Toyota, Chick-fil-A, Cisco, Wells Fargo, Southwest Airlines, Zillow, LiftMaster, Fiserv and Lockheed Martin. His […]
- December 20, 2022
- (6)
The Unseen Turbulence: How Aviation Keynote Speakers Can Navigate the Industry’s Workforce Crisis The aviation industry has long been a symbol of human ingenuity, progress, and ambition. Yet beneath its sleek exterior and technological marvels lies a crisis that few are willing to discuss openly. A severe workforce shortage is threatening the foundation of the […]
- February 11, 2025
- (8)
Celebrating Pride 2024 season is upon us once again, a time of celebration, reflection, and advocacy for the LGBTQ+ community and its allies. As we embark on Celebrating Pride 2024, we are reminded of the progress we’ve made and the challenges that lie ahead. This year’s festivities promise to be especially memorable, with a lineup […]
- June 4, 2024
