Pink Sheets and Milestone Marketing
- Author: Amanda Stevens
- Word Count: 501
Read the news article
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the Pink Sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
Pink Sheets and Milestone Marketing
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page
Contact us at Speakers Inc and follow us on Twitter
Speaker Listing
Further articles you may enjoy:
- (10)
Driving Innovation in today’s fast-paced world, anticipating change has become a core business competency. Organizations can no longer afford to wait for disruption to happen—they must proactively identify signals of change and adapt before competitors. Whether driven by technological advancements, market volatility, or societal shifts, disruption is inevitable. The key to surviving and thriving lies […]
- December 16, 2024
- (11)
In today’s rapidly evolving business landscape, artificial intelligence (AI) has become an indispensable tool for corporate transformation, particularly in enhancing sales and productivity. By automating routine tasks, personalizing customer experiences, and deriving actionable insights from vast datasets, AI provides companies with a competitive edge, fostering growth and improving operational efficiency. Boosting Sales through AIAI empowers […]
- October 25, 2024
- (18)
Make Your Email Subject and Content Fun, Compelling, Curious, and Commanding To Get Quicker Responses that Pay Off! By Joy Baldridge Have you ever been surprised or frustrated by how few return emails you receive when reaching out to your prospects and customers/clients? Responsiveness is at an all-time low. Everyone is overwhelmed and inundated with emails. […]
- December 19, 2022
- (21)
Can a Business Learn from a Keynote Sales Speaker in today’s competitive business environment, staying ahead of market trends and customer behavior is no longer optional it’s essential. That’s where a keynote sales speaker can become a game-changer for your organization. These professionals don’t just inspire they deliver real-world strategies, tested insights, and powerful motivation […]
- November 19, 2025
- (59)
Utah’s Best Keynote Speakers: Why Your Next Conference Needs a Taste of the Beehive State! There’s something about Utah that’s magical—not just the scenic landscapes or the endless outdoor adventures but also the growing roster of incredible keynote speakers who call the Beehive State home. Planning a conference? These Utah-based speakers bring a unique blend […]
- November 13, 2024
- (4)
A few months ago, the National Safety Council had me as the closing keynote speaker on the acceleration of risk for their massive annual conference – and I spoke to a few thousand safety professionals on issues surrounding new, emerging. Including a story of what happened when Rosie the Robot from the Jetsons went rogue! […]
- January 10, 2023
- (14)
Speakers Who Spark Growth — Reignite Purpose. Re-frame Possibility. Realign Potential. As the season changes and the world blossoms into spring, it’s the perfect time for organizations to refresh their mindset, refocus their goals, and re-energize their teams. Growth—whether personal, professional, or organizational—starts with the right spark. And that spark often comes from hearing the […]
- March 30, 2025
- (24)
The Essence of Authentic Leadership: Embracing Genuine Influence with Erin Hatzikostas In an era where leadership is often synonymous with corporate jargon and pretense, the concept of authentic leadership emerges as a beacon of hope and integrity. Authentic leadership transcends traditional leadership paradigms by emphasizing transparency, genuine relationships, and a commitment to personal and organizational […]
- July 29, 2024
