If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the Pink Sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page
Contact us at Speakers Inc and follow us on Twitter
Imagine sitting down for six hours of back-to-back college final exams for nine days in a row with Mental strategies. That’s what playing in a professional chess tournament is like, according to chess grandmaster Maurice Ashley. The only difference is in chess, “the finals fight back,” Ashley tells CNBC Make It. And no matter how […]
Kevin Gaskell seems to be meeting more and more people in business at the moment who are concerned that the economy is a bumpy ride and unpredictable. You can certainly feel a lot of turbulence in the air; Brexit, Trump, FX rates, inflation, Russia, Middle East, fake news etc. The truth is that if you […]
Speakers Inc in November 2025 brings you our Top AI Keynote Speakers where artificial intelligence is no longer a distant concept but a business reality, organisations are asking far more than “what is AI”. The real questions now are: How will AI reshape our industry? What skills will our workforce need? How do we innovate ethically and […]
Mastering the Art of Emceeing: A Guide to Making Your Mark as a Great Host Introduction: The role of an emcee goes far beyond simply introducing speakers and keeping the event on schedule. A skilled emcee has the power to captivate an audience, set the tone, and elevate the overall experience for everyone involved. Whether […]
IT’S A NORMAL DAY ON ALIWAL SHOAL. ABOVE TWENTY DEGREES CELSIUS, BLUE WATER WITH SMALL PARTICLES, A LITTLE BIT OF A CURRENT PUSHING, WE DRIFT ALONG WITH IT, WAITING FOR THE SHARKS… (THIS IS THE STORY OF MY FIRST EVER FREEDIVE WITH SHARKS) It’s a clear blue sky, warm air and a slight breeze- winter […]
The power to Tap into Emotion is something that has a universal appeal and can breathe life into simple cold facts. Have you ever pitched something you knew was great, only to have it shot down? Of course you have. We all have. And though the rejection might be devastating in the moment, there’s a […]
Beyond Limits: How Adaptive Sports Redefine Resilience and Inspire Audiences When it comes to keynote speakers who genuinely move the needle in terms of motivation, resilience, and transformation, few voices are more powerful than those emerging from the world of adaptive sports. These athletes don’t just overcome obstacles—they reinvent the playing field. And in doing […]
Hey there, are you a white person wondering what to do as an ally for Black people right now? A lot of my white friends have been asking, you’re not alone. I’ve received several questions from friends wanting to do something so I thought I’d compile these all on one place. This is the work […]
Our Mission:
© All rights reserved 2025. Designed using Voxel
