To Sell Is Human

AUTHOR: Daniel H. Pink

To Sell Is Human

To Sell Is Human

  • Blinkist

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Description

To Sell Is Human and according to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

To Sell Is Human

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.

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Ratings: 4.5 (348 ratings)
Time to read: 16 mins
Take-Away: 8 Key ideas
Available As: Audio & text

Daniel H. Pink is the author of four books, including the long-running New York Times bestsellers Drive and A Whole New Mind. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.

Daniel Pink
  • Human Behavior

Daniel Pink is a best-selling author and one of the most influential thinkers in the realm of business and human behavior. His profound insights into motivation, leadership, and innovation have captivated audiences worldwide, making him a sought-after keynote speaker. With a career spanning over two decades, Pink has become synonymous with groundbreaking ideas that challenge […]

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