The Starting Guide
Sheena Allen

AUTHOR: Sheena Allen

The Starting Guide

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In “The Starting Guide,” Sheena Allen extends a guiding hand to aspiring entrepreneurs, offering a comprehensive roadmap to navigate the often daunting journey of starting and growing a successful business. Drawing upon her own experiences as a serial entrepreneur, Sheena delivers a wealth of practical advice, invaluable insights, and actionable strategies to empower readers to turn their entrepreneurial dreams into reality.

The Starting Guide | Sheena Allen

The book serves as a compass, leading readers through every stage of the entrepreneurial journey—from ideation and validation to execution and scaling. With clarity and precision, Sheena breaks down complex concepts into digestible chunks, demystifying the process of starting a business and equipping readers with the tools they need to succeed.

“The Starting Guide” is more than just a manual; it’s a companion for the entrepreneurial journey, offering encouragement, inspiration, and a healthy dose of tough love along the way. Sheena’s candid anecdotes and personal reflections add depth and authenticity to the narrative, reminding readers that the path to success is often paved with challenges and setbacks—but with perseverance and determination, anything is possible.

Throughout the book, Sheena emphasizes the importance of mindset, resilience, and resourcefulness, urging readers to embrace failure as a stepping stone to growth and to leverage their unique strengths and talents to carve out their niche in the market. From defining a compelling vision to building a solid foundation, from navigating the complexities of funding to mastering the art of marketing, “The Starting Guide” covers all the essential bases, empowering readers to build businesses that not only survive but thrive in today’s dynamic marketplace.

What sets “The Starting Guide” apart is Sheena’s unwavering commitment to accessibility and inclusivity. Recognizing the barriers that often prevent underrepresented communities from accessing entrepreneurship, Sheena ensures that her advice is relevant, relatable, and applicable to a diverse range of aspiring entrepreneurs, regardless of background or experience.

Ultimately, “The Starting Guide” is more than just a book—it’s a manifesto for a new generation of entrepreneurs. It’s a call to action for those who dare to dream, who refuse to settle for the status quo, and who are willing to roll up their sleeves and do the hard work necessary to bring their visions to life. With Sheena Allen as their guide, readers embark on a transformative journey of self-discovery and empowerment, equipped with the knowledge, confidence, and resilience to conquer the world of entrepreneurship and beyond.

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Publisher ‏ : ‎ Sheena Allen (February 17, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 80 pages
ISBN-10 ‏ : ‎ 099871660X
ISBN-13 ‏ : ‎ 978-0998716602
Item Weight ‏ : ‎ 4.2 ounces
Dimensions ‏ : ‎ 6 x 0.19 x 9 inches

Sheena Allen started her first tech company, Sheena Allen Apps, and bootstrapped the media tech company to millions of downloads.

In 2011 during her senior year in college, Sheena started her first tech company, Sheena Allen Apps, and bootstrapped the startup to generate millions of mobile app downloads. In 2019, she started executing on her second tech startup, CapWay, which gave Sheena the title of the youngest female in America to own and operate a digital bank.

The fintech company focuses on creating economic access and opportunities for all through inclusive financial products and services, including banking, content, payments, and more.

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Sheena Allen

Sheena Allen started her first tech company, Sheena Allen Apps, and bootstrapped the media tech company to millions of downloads. In 2011 during her senior year in college, Sheena started her first tech company, Sheena Allen Apps, and bootstrapped the startup to generate millions of mobile app downloads. In 2019, she started executing on her […]

  • San Francisco, CA
  • Digital Innovation

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