The New Rules of Marketing & PR

AUTHOR: David Meerman Scott

The New Rules of Marketing & PR

The New Rules of Marketing & PR

  • Blinkist

Blinkist is a digital platform that distills key insights from non-fiction books into bite-sized text and audio summaries, perfect for busy individuals seeking to absorb knowledge on the go.

Blinkist aims to help users quickly grasp the key ideas and concepts from books, allowing them to read or listen to these summaries in a short amount of time.

These summaries, often referred to as “blinks,” condense the content of a book into bite-sized, easily digestible insights, typically taking about 15 minutes to read or listen to.

Overall, Blinkist is designed for individuals who want to stay informed and learn efficiently, providing a way to consume the essence of a book without committing to reading the entire text.

Description

The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.

The New Rules of Marketing & PR

This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

Contact us at Speakers Inc and download our Mobile App

Ratings: 4.3 (81 ratings)
Time to Read: 17 mins
Takeaways: 7 Key ideas
Available As: Audio & text

David Meerman Scott is a globally recognized expert in sales and marketing, renowned for his transformative insights and dynamic speaking engagements. With a career spanning over three decades, Scott has established himself as a thought leader, author, and consultant, influencing the way businesses approach marketing and sales.

He is the author of numerous best-selling books, including “The New Rules of Marketing and PR,” which has been translated into over 29 languages and is used as a textbook in hundreds of universities and business schools worldwide. His groundbreaking work emphasizes the importance of real-time marketing and the power of content to drive business growth.

David Meerman Scott
  • Sales Speaker

David Meerman Scott is a globally recognized expert in sales and marketing, renowned for his transformative insights and dynamic speaking engagements. With a career spanning over three decades, Scott has established himself as a thought leader, author, and consultant, influencing the way businesses approach marketing and sales. He is the author of numerous best-selling books, […]

  • Travels from: Boston, MA

Excellent0%

Very good0%

Good0%

Fair0%

Poor0%

Similar Products

  • (9) Views
Zion Unmatched

Zion Unmatched is an extraordinary, deeply inspirational photo essay follows elite wheelchair racer, wrestler, America’s Got Talent contestant, and Netflix documentary star Zion Clark. Zion Unmatched This stunning photographic essay showcases Zion Clark’s ferocious athleticism and undaunted spirit. Cowritten by New York Times best-selling journalist James S. Hirsch, this book features striking, visually arresting images and an […]

  • Author: Zion Clark
  • Category: Speaker Books
  • (7) Views
Work with What You Got

Work with What You Got is about Elite wheelchair racer, wrestler, and America’s Got Talent contestant Zion Clark joins with New York Times best-selling author James S. Hirsch for a stunning memoir—recounting childhood adversity, awe-inspiring perseverance, and self-invention. When a baby named Zion Clark was born in 1997 to an imprisoned, drug-addicted mother, his future […]

  • Author: Zion Clark
  • Category: Speaker Books
  • (14) Views
Zion

Born without legs and living in foster care for years, teen Zion Clark finds his calling when he pursues competitive wrestling. A documentary short. His remarkable life story is vividly captured in the Netflix documentary titled “Zion.” The film is an intimate portrayal of his indomitable spirit and resilience as he faces the challenges of […]

  • Author: Zion Clark
  • Category: Film
  • (3) Views
Never Eat Alone

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, […]

  • Author: Keith Ferrazzi
  • Category: Blinkist Books
  • (5) Views
speakers inc

Unstoppable Teams by Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective–by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service […]

  • Author: Alden Mills
  • Category: Speaker Books
  • (8) Views

“Alison” on Amazon Prime is a testament to the indomitable will to survive and the power of healing, offering viewers an intimate look at her life-changing experience and her impactful role as a motivational speaker and advocate for resilience and hope. Alison – The Movie In 1994, Alison Botha was abducted at knifepoint by two […]

  • Author: Alison Botha
  • Category: Film
  • (5) Views
Top of the World

In this truly remarkable life story “My Journey to the Top of the World”, Saray Khumalo shares her epic journey to the top of the Mount Everest. From her childhood in Zambia and Zaire, to a corporate career in South Africa, through marriage and motherhood, Saray harboured one overriding to reach the summits of the […]

  • Author: Saray Khumalo
  • Category: Speaker Books
  • (13) Views
National Anthem Girl

“National Anthem Girl” is a documentary film that follows the heartwarming and patriotic journey of Janine Stange, also known as “The National Anthem Girl.” The film captures Stange’s ambitious quest to make history by becoming the first person to perform “The Star-Spangled Banner” in all 50 U.S. states. This endeavor was not just about setting […]

  • Author: Janine Stange
  • Category: Documentary
  • (6) Views
Leading Without Authority

Leading without Authority (2020) explores how non-managerial employees can drive change and influence their coworkers. These blinks outline simple techniques for making a big impact in the workplace, regardless of your official title. Leading Without Authority In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to […]

  • Author: Keith Ferrazzi
  • Category: Blinkist Books
  • (3) Views
New World of Work

Competing in the New World of Work is both your inspiration and your road map to embracing new realities, motivating talent, and winning bold frontiers. The #1 New York Times bestselling author on how to use radical adaptability to win in a world of unprecedented change. Competing in the New World of Work You’ve shed antiquated systems and […]

  • Author: Keith Ferrazzi
  • Category: Blinkist Books

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2024.  Designed using Voxel