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In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.
The authors explain how the introduction of “smart” objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.
The authors chart the evolution of three IoTs—the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.
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ISBN: 9780262535984
Dimensions (WxH): 6.0 in x 9.0 in
Publisher: Mit Press
Publication Date: September 11, 2018
Linda Bernardi is a trailblazer in the world of innovation, renowned for her unique vision and unwavering commitment to disrupting the status quo. As an “innovation provocateur,” Linda helps organizations break free from their comfort zones, challenge conventional wisdom, and shatter outdated paradigms.
Her mission is to drive the creation of market-changing products, services, and methodologies. With a rich background in technology and business, Linda is a sought-after speaker who delivers powerful keynotes and talks across the globe. Her expertise spans multiple sectors, including Financial, Healthcare, Pharmaceutical, Retail, Hospitality, Consumer Products, and Technology.
Linda Bernardi is a trailblazer in the world of innovation, renowned for her unique vision and unwavering commitment to disrupting the status quo. As an “innovation provocateur,” Linda helps organizations break free from their comfort zones, challenge conventional wisdom, and shatter outdated paradigms. Her mission is to drive the creation of market-changing products, services, and […]
Zion Unmatched is an extraordinary, deeply inspirational photo essay follows elite wheelchair racer, wrestler, America’s Got Talent contestant, and Netflix documentary star Zion Clark. Zion Unmatched This stunning photographic essay showcases Zion Clark’s ferocious athleticism and undaunted spirit. Cowritten by New York Times best-selling journalist James S. Hirsch, this book features striking, visually arresting images and an […]
Work with What You Got is about Elite wheelchair racer, wrestler, and America’s Got Talent contestant Zion Clark joins with New York Times best-selling author James S. Hirsch for a stunning memoir—recounting childhood adversity, awe-inspiring perseverance, and self-invention. When a baby named Zion Clark was born in 1997 to an imprisoned, drug-addicted mother, his future […]
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Molly’s Game is now a major motion picture, written and directed by Aaron Sorkin and starring Jessica Chastain, Idris Elba, Kevin Costner, and Michael Cera—the true story of “Hollywood’s poker princess” who gambled everything, won big, then lost it all. Molly’s Game Molly Bloom reveals how she built one of the most exclusive, high-stakes underground […]
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