Name Search
CTRL+K
Name Search
CTRL+K
{{ item.label }}
{{ item.value ? item.value : currencyFormat( item.amount ) }}
Subtotal
{{ currencyFormat( pricing_summary.total_amount ) }}
Order The Death of Demographics: Valuegraphic Marketing for a Values-Driven World in bulk to receive up to 35% off and free shipping!
The Death of Demographics as Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone—their age, gender, purchase history, favorite brands—we could impact what they do. But that isn’t true at all.
Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn’t tell us what will work now.
Valuegraphics change everything.
By focusing on deep values rather than surface habits or traits, valuegraphics uncover what drives and unites us. Based on decades of behavioral science research, adding valuegraphics to your insights can improve your marketing effectiveness by a factor of eight or more.
Learn how to find the valuegraphics of your target audience and create powerful values-driven strategies that excite and engage them. Discover why demographic profiles are dangerously inaccurate, and walk step-by-step through the process of becoming a values-driven organization.
In a DIY format that’s quick and easy to use, The Death of Demographics will show you what global B2B and B2C brands have already discovered: that the secret to engaging your target audience is to know what they value.
Because what we value determines what we do.
Contact us at Speakers Inc and download our Mobile App
Publisher : Lioncrest Publishing (November 21, 2022)
Language : English
Paperback : 376 pages
ISBN-10 : 1544534620
ISBN-13 : 978-1544534626
Item Weight : 1.05 pounds
Dimensions : 5.5 x 0.95 x 8.5 inches
David Allison is a distinguished figure in the realm of human values, a global researcher, and a best-selling author, whose mission revolves around reshaping our comprehension of human behavior and interaction.
With a rich and diverse career traversing marketing, research, and prolific authorship, David has left an indelible mark by introducing human values as a critical metric for organizational success in today’s Values Economy. His journey is not just one of professional achievement but also of profound impact, influencing businesses, leaders, and individuals worldwide.
David Allison is a distinguished figure in the realm of human values, a global researcher, and a best-selling author, whose mission revolves around reshaping our comprehension of human behavior and interaction. With a rich and diverse career traversing marketing, research, and prolific authorship, David has left an indelible mark by introducing human values as a […]
Zion Unmatched is an extraordinary, deeply inspirational photo essay follows elite wheelchair racer, wrestler, America’s Got Talent contestant, and Netflix documentary star Zion Clark. Zion Unmatched This stunning photographic essay showcases Zion Clark’s ferocious athleticism and undaunted spirit. Cowritten by New York Times best-selling journalist James S. Hirsch, this book features striking, visually arresting images and an […]
Work with What You Got is about Elite wheelchair racer, wrestler, and America’s Got Talent contestant Zion Clark joins with New York Times best-selling author James S. Hirsch for a stunning memoir—recounting childhood adversity, awe-inspiring perseverance, and self-invention. When a baby named Zion Clark was born in 1997 to an imprisoned, drug-addicted mother, his future […]
Unstoppable Teams by Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective–by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service […]
In this truly remarkable life story “My Journey to the Top of the World”, Saray Khumalo shares her epic journey to the top of the Mount Everest. From her childhood in Zambia and Zaire, to a corporate career in South Africa, through marriage and motherhood, Saray harboured one overriding to reach the summits of the […]
Work, family, relationships—life is demanding. A high-stress situation, or Life on the X where all the pressures converge, could be right around the corner. How will you confront it? Your ability to succeed in stressful and challenging situations and seize opportunities depends on how you show up to face these moments. When you’re up against […]
Beating Chains is about Rusty Labuschagne who has been through a trauma few have experienced and disclosed. In 2003, the successful Zimbabwean businessman, who ran a safari outfit, flew his own aircraft and had a fishing resort on Lake Kariba, was framed by a poacher, the police, and the courts and wrongfully convicted of drowning […]
A Wall Street Journal and Washington Post Bestseller, Own It is a new kind of career playbook for a new era of feminism, offering women a new set of rules for professional success: one that plays to their strengths and builds on the power they already have. Own It | Sallie Krawcheck Weren’t women supposed to have “arrived”? Perhaps with […]
Left to Tell: Discovering God Amidst the Rwandan Holocaust by Immaculée Ilibagiza is a deeply moving memoir that recounts the harrowing experience of the Rwandan genocide through the eyes of a survivor. Published in 2006, this bestselling book details Ilibagiza’s extraordinary journey of faith, survival, and forgiveness during one of the darkest periods of human […]
In Led by Faith: Rising from the Ashes of the Rwandan Genocide, Immaculée Ilibagiza delivers a profoundly moving and inspirational memoir that chronicles her harrowing experience during one of the most tragic events of the 20th century. This powerful narrative offers readers an intimate look into Ilibagiza’s life as she navigates the horrors of the […]
Molly’s Game is now a major motion picture, written and directed by Aaron Sorkin and starring Jessica Chastain, Idris Elba, Kevin Costner, and Michael Cera—the true story of “Hollywood’s poker princess” who gambled everything, won big, then lost it all. Molly’s Game Molly Bloom reveals how she built one of the most exclusive, high-stakes underground […]
Our Mission
© All rights reserved 2024. Designed using Voxel