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Order The Death of Demographics: Valuegraphic Marketing for a Values-Driven World in bulk to receive up to 35% off and free shipping!
The Death of Demographics as Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone—their age, gender, purchase history, favorite brands—we could impact what they do. But that isn’t true at all.
Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn’t tell us what will work now.
Valuegraphics change everything.
By focusing on deep values rather than surface habits or traits, valuegraphics uncover what drives and unites us. Based on decades of behavioral science research, adding valuegraphics to your insights can improve your marketing effectiveness by a factor of eight or more.
Learn how to find the valuegraphics of your target audience and create powerful values-driven strategies that excite and engage them. Discover why demographic profiles are dangerously inaccurate, and walk step-by-step through the process of becoming a values-driven organization.
In a DIY format that’s quick and easy to use, The Death of Demographics will show you what global B2B and B2C brands have already discovered: that the secret to engaging your target audience is to know what they value.
Because what we value determines what we do.
Contact us at Speakers Inc and download our Mobile App
Publisher : Lioncrest Publishing (November 21, 2022)
Language : English
Paperback : 376 pages
ISBN-10 : 1544534620
ISBN-13 : 978-1544534626
Item Weight : 1.05 pounds
Dimensions : 5.5 x 0.95 x 8.5 inches
David Allison is a distinguished figure in the realm of human values, a global researcher, and a best-selling author, whose mission revolves around reshaping our comprehension of human behavior and interaction.
With a rich and diverse career traversing marketing, research, and prolific authorship, David has left an indelible mark by introducing human values as a critical metric for organizational success in today’s Values Economy. His journey is not just one of professional achievement but also of profound impact, influencing businesses, leaders, and individuals worldwide.
David Allison is a distinguished figure in the realm of human values, a global researcher, and a best-selling author, whose mission revolves around reshaping our comprehension of human behavior and interaction. With a rich and diverse career traversing marketing, research, and prolific authorship, David has left an indelible mark by introducing human values as a […]
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