Joseph Jaffe: Business Strategy
Quick Facts:
- After speaking at countless high level Marketing and Innovation events across the globe, Joseph has honed his craft and is ready to engage with your audience.
- Provide your attendees with the future of Marketing innovation and strategic thinking before it gets here.
- Not all strategic planning sessions are created equal.
- If your team wants to expose your companies true strengths and make them the driving force behind your next strategic business plan, connect with Joseph Jaffe.
- Travels from: San Francisco, CA
- **Fee range: $20,001 - $35,000
Keynote Topics
Built to Suck:
The Inevitable Demise of the Corporation…and how to save it?
Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame.
As the saying goes, “let’s see how big we can get until we suck.” Mission accomplished. Corporations that once graced the Fortune 500 are now casualties’ of war.
They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one.
That doesn’t mean we can’t try. In this keynote, Joseph Jaffe will offer a path to redemption, but with full warning, it may be too late.
What’s your Heresy?
Joe Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what business leaders can do about it.
Attendees will get a sneak brief to the upcoming book, “Built to Suck: The inevitable demise of the corporation…and how to save it?” and how the “heresy” philosophy is built for companies and brands that know they need to change but are struggling to make the first step.
Learn what it means to “put yourself out of business” and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).
Z.E.R.O. Paid Media as the New Marketing Model
A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out the media model.
To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.
In this bold and provocative keynote, 4-time author and thought leader, Joseph Jaffe – Strategic Consultant will outline the Z.E.R.O. Manifesto of how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.
Jaffe will introduce a 10-point action plan based on his Marketing BowTie framework designed to help brands get to a 50/50 split between “direct” investment and “indirect” expenditure before 2020. Be a hero…commit to Z.E.R.O.
Flip the Funnel:
How to use existing customers to gain new ones
What if we got it all wrong? What if we’ve been going about marketing completely the wrong way?
In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage.
Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals.
If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
If you can’t beat ‘em, join ‘em:
The Brand-Startup Imperative
In this presentation, author, entrepreneur and thought leader will topline and outline the role startups can play in terms of providing brands a lifeline to collaborate, differentiate and evolve.
Today startups seems to be all the rage and arguably the next big thing.
Only they aren’t. As in they always WERE the big thing. So how should brands be thinking about partnering with startups?
Or should they be collaborating at all in the first place?
And what’s in it for the startups? Perhaps the best place to begin as the point at which these two diametrically worlds come together: marketing.
Videos
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Overview:
Users highly praise the service for its flawless delivery, highlighting the engaging and humorous style that keeps the audience captivated. The clarity of communication is also noted as a significant strength. Overall, reviewers express a strong positive sentiment, making it clear that the experience was enjoyable and effective.
Strengths:
- Flawless delivery
- Engaging and humorous presentation
- Clear communication
Weaknesses:
- None mentioned in the reviews.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
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Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.