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For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
Vender(te) SIN Miedo, Descubre el verdadero poder de tu marca personal y cómete el mundo vendiendo tus ideas, tu valor, tu oferta de negocio o profesional, junto a MICHELLE POLER TODOS queremos vender ALGO: Un producto, una idea, una oportunidad de negocio, un servicio, contenido de valor, un “lifestyle”. En este programa obtendrás la CONFIANZA […]
Welcome to the Succenergy course. I’m Tânia Tomé, economist, coach, international speaker, author, and creator of the Succenergy methodology. During my experience as a coach and businesswoman, I was approached by people who felt incomplete and unsatisfied with their lives. People worried about, relationships, money, career, business or spiritual, physical, and emotional well-being. They were […]
Say Good-Bye to a One-Size-Fits-All Program and Say Hello to Kelly’s Boutique Experience, The Persuasion Principle We tried to create a course that worked for everybody. The problem is that everybody is different. People like to learn in different ways, and have different objectives and outcomes. People like different levels of interaction with Kelly and […]
Media Mindset Mastery will show you how you can take a start up or emerging entrepreneurial venture to global levels of success by developing your media mindset effectively. HOW TO MAKE A 7-FIGURE BUSINESS LEVERAGING A MEDIA MINDSET. Most businesses believe that traditional media and traditional communication techniques don’t work any more… Well they’re wrong. […]
Power of No Bundle is if you want to get to the next step in your career and life, you have to change how and where you spend your time each day. The proven strategies inside the Power of No Bundle will quickly help you maximize your time and align you towards your desired goals. […]
You have the degree(s), you do great work, you work your ars off…and you want to advance your career and b brilliant. But you’re not quite sure how to get there. Or (gasp) if you even want to try. It can be a struggle The working world feels really complicated and convoluted…and often filled with […]
Microexpressions are facial expressions that happen in a fraction of a second. They occur due to involuntary and voluntary emotional responses, revealing a person’s genuine emotions. The human face is constantly sending signals, and we use it to understand the person’s intentions when we speak to them. In Decode, we dive deep into these micro […]
Having been there, done that, Ian Russell retired from mainstream corporate life in 2018 and wrote the bestselling, down to earth, business book: The Other End of the Telescope. In the book, Ian shines an irreverent but hard-hitting spotlight on the absurdities of getting things done in large business, examines the loneliness and tough realities […]
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