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Today, a lot is spoken about the need to ‘digitise’ and that if you ‘want your business to succeed’ you’ll digitally transform your business by using the Human Centric Course.
However, if you just ‘put’ technology into your business, all your business challenges won’t just magically disappear. You need to use that tech to make your processes and procedures more efficient.
Also you need to carefully choose the type of technology in your business. Just because it’s more expensive doesn’t mean that it’s the best solution for your business. For example, you may not need the package with 50 licences if your organisation only has 10 employees.
Mike Saunders, who is the author of HumanCentric course has many, many years of experience in digital marketing and the implementation thereof. In this course, he recounts cases – which he has come across in his company – and shows students how the team at DigiLab dealt with these so that they can apply similar solutions to their companies.
Praise for the Human Centric author-led course:
“Human Centric eloquently and clearly explains the need and means for business to bridge the gap between the digital space, and the real people it touches.
Demonstrating a depth of expertise in the field of digital marketing, the Mike Saunders expands on concepts like AI, IoT, and the Fourth Industrial revolution, and how to align the power of technology and digital business narrative to the needs and trust of the people they are designed to serve.
“Easy to digest, it felt like I was sitting with the author, having an in-person chat about the fascinating subject, and come away with a better grasp of one of the interesting business marketing dynamics of our time.”
“Human Centric is a timeless read that will take what you know about business and digital, and elevate to another level. As someone who works within the digital marketing space, I found this book incredibly insightful and have definitely applied aspects of the book to my everyday work life.”
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As an international keynote speaker, Mike Saunders has the ability to engage his audience in an interactive, personal as well as energising manner. He does this by drawing on his life experiences in addition to his personal stories. Mike speaks with the authority that he has gained from over 10 years of experience within the digital industry.
Mike believes that technology helps to transform a new future, speeds up the potential for growth and scales business. In his own words, “technology is responsible for unlocking our future and is an essential driver of our success.”
It’s Mike’s belief in technology and people that prompted him to found DigitLab. This organisation has grown to be one of South Africa’s leading digital marketing agencies and was voted one of South Africa’s top Digital Agencies in 2012. DigitLab offers services in Social Media, SEO, Advertising, Digital Research, Mobile App and Web Development.
Learning Points
If you would want to discover how to implement technology correctly in your business then the HumanCentric course is for you.
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