Flip the Funnel
Payment Options
- One-Time Payment
- Cost: $35
- FutureSelf Academy
About Course
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
Flip the Funnel
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and click here to find more Motivational Speakers
About Instructor
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Who is this for?
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
What will you learn?
- What we can learn from a recession
- Why charity begins at home
- Why it’s time to spurn the concept of churn
- What’s the love-hate relationship between technology and relationships
- What the key to customer experience is
- Why customer service can be a strategic driver
- What are the new channels of customer service
- How to transform your mouth into a megaphone
- What the new customer-activation model is
- What the economic benefits of customer experience are
Material included
- Complete book content
- Accredited CPD certificate
- 26 Author video lectures
- 26 Modules
- 296 Lessons
- 26 Quizzes
- Progress tracking
- Author signed certificate
- 13 CPD Points
Videos
View Course Categories
View other courses available
- Soft Skills
Microexpressions are facial expressions that happen in a fraction of a second. They occur due to involuntary and voluntary emotional responses, revealing a person’s genuine emotions. The human face is constantly sending signals, and we use it to understand the person’s intentions when we speak to them. In Decode, we dive deep into these micro […]
- Instructor: Vanessa Van Edwards
- Online Course
- Growth Mindset
You have the degree(s), you do great work, you work your ars off…and you want to advance your career and b brilliant. But you’re not quite sure how to get there. Or (gasp) if you even want to try. It can be a struggle The working world feels really complicated and convoluted…and often filled with […]
- Instructor: Erin Hatzikostas
- Online Course
- Public Speaking
In today’s digital age, mastering the art of virtual communication is essential for personal and professional success to Stand Out Well in a Virtual World. Our comprehensive webinar course, “Stand Out Well in a Virtual World,” is designed to equip you with the skills and techniques needed to excel in online interactions, meetings, and presentations. […]
- Instructor: Liz Brunner
- Free
- Business Strategy
30X Wealth: Build Passive Income | Leverage Investing | Learn the Right Steps to Building Wealth. Everyone dreams of being wealthy, but so few people actually take the steps required to achieve a life of wealth and fortune. The crazy thing is – getting rich is a lot simpler than most people realize; it’s as […]
- Instructor: Brad Sugars
- Online Course
- Diversity Courses
Learn with Risha Grant how creating a connected culture can overcome bias, increase company cohesion and supercharge productivity to be better than your BS. 2020 was a pivotal year for all of us. Like so many others, I transitioned to virtual speaking and consulting and while I wasn’t excited about the change, it offered a […]
- Instructor: Risha Grant
- Online Course
- Business Strategy
Learn the proper way to set up your business and how to start Building Business Credit for your future success. As “The Peoples Shark”, Daymond has made an impact on the hopeful entrepreneurs vying for an investment in the Tank, as well as the millions of weekly viewers sitting at home, through his relatable story […]
- Instructor: Daymond John
- Currently Discounted
- HR Management
Managing new managers comes with a unique set of challenges. Even the most outstanding individual contributor can struggle as they unpack their new role and tackle their increased responsibilities. Managing New Managers In this course, learn how to support and inspire new leaders as they make this critical transition. Leadership expert Sara Canaday shows how […]
- Instructor: Sara Canaday
- Linkedin Learning
- Business Strategy
Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass. Winning the Battle for Relevance Masterclass Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you: Determine your […]
- Instructor: Michael McQueen
- Online Course
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
