Flip the Funnel
Payment Options
- One-Time Payment
- Cost: $35
- FutureSelf Academy
About Course
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
Flip the Funnel
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and click here to find more Motivational Speakers
About Instructor
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Who is this for?
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
What will you learn?
- What we can learn from a recession
- Why charity begins at home
- Why it’s time to spurn the concept of churn
- What’s the love-hate relationship between technology and relationships
- What the key to customer experience is
- Why customer service can be a strategic driver
- What are the new channels of customer service
- How to transform your mouth into a megaphone
- What the new customer-activation model is
- What the economic benefits of customer experience are
Material included
- Complete book content
- Accredited CPD certificate
- 26 Author video lectures
- 26 Modules
- 296 Lessons
- 26 Quizzes
- Progress tracking
- Author signed certificate
- 13 CPD Points
Videos
View Course Categories
View other courses available
- HR Management
Say Hello to Your Guidebook on How to Manage a Hybrid Team. Get my proven, step by step, results-focused approach to leading your team in the modern world. Forget everything you know about managing a team. The world has changed, work has changed, and the way we manage our teams is no exception. How to […]
- Instructor: Erica Dhawan
- Online Course
- Featured
- Women Empowerment
Scale to $50K+ MONTHS while EXPERIENCING life AND BUSINESS LIKE NEVER BEFORE in my ELITE WOMEN’S MASTERMIND For Six Figure+ Women Ready to Expand and Experience True Abundance in All Areas of Life and Business As a powerful woman with big goals and dreams, you are still just scratching the surface with what is possible for […]
- Instructor: Elyse Archer
- Mastermind
- Emotional Intelligence
Emotional Mastery for Men is a 5-Part Workshop designed specifically for the unique challenges facing men to help stop their emotions from overpowering their intellect. Whether you prefer virtual or in-person sessions, Ramsey Bergeron can tailor his workshops to meet your needs. From half-day sessions to intensive 2-day executive workshops, he provides practical tools and […]
- Instructor: Ramsey Bergeron
- One-Time Payment
- Leadership Courses
Unlock your team’s learning potential by cultivating your Leadership through Learning skills. Over the past several years, organizations have been thrust into a sea of relentless change and unpredictable disruption. Talent retention, employee engagement, and organizational structures are all being disrupted at a rapid pace. To succeed, leaders need to create conditions where teams not […]
- Instructor: Whitney Johnson
- Linkedin Learning
- Speaker Coach
HOW TO CONSISTENTLY GET PAID TO SHARE YOUR DREAM, PASSION, PURPOSE OR EXPERTISE. Are you ready to stop speaking for free and get paid to share your Dream, Passion or Purpose with Audiences around the world Virtually and In-Person? Consistent Sales are a necessity for a successful and profitable Speaking Business. Sales are a combination […]
- Instructor: Frank Kitchen
- Online Course
- Innovation Courses
Legacide: Killing Legacy Thinking to Lead in the Modern World is a transformative course designed by Richard Mulholland to help leaders and organizations break free from outdated practices and embrace innovative, future-focused strategies. In today’s rapidly changing world, clinging to legacy thinking—those traditional methods, processes, and mindsets that once led to success—can be a company’s […]
- Instructor: Richard Mulholland
- Online Course
- Business Strategy
The Essential Guide to Entrepreneurship to avoid the hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you’re even remotely interested in becoming an entrepreneur or starting your own business, you can’t afford to miss out on Guy’s […]
- Instructor: Guy Kawasaki
- UDemy Academy
- Cooking Courses
TRAVEL TO CALIFORNIA AND ITALY AND MAKE THE MOST DELICIOUS FOOD POSSIBLE Bring Nancy’s CALIFORNIA CUISINE flavors home and learn the tricks and techniques for creating family meals, seasonal recipes, and dazzling dinner parties. GET TO KNOW NANCY Stream over 5 hours of video, including a documentary that takes you to Nancy’s homes in Italy […]
- Instructor:
- Subscription
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
