Flip the Funnel

Payment Options

  • One-Time Payment
  • Cost: $35
  • FutureSelf Academy
About Course

Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.

In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.

“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”

Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).

Flip the Funnel

“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”

It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.

He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.

“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.

Contact us at Speakers Inc and click here to find more Motivational Speakers

Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.

 

Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.

 

Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.

Learning Points

Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”

 

If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.

  •  What we can learn from a recession
  •  Why charity begins at home
  •  Why it’s time to spurn the concept of churn
  •  What’s the love-hate relationship between technology and relationships
  •  What the key to customer experience is
  •  Why customer service can be a strategic driver
  •  What are the new channels of customer service
  •  How to transform your mouth into a megaphone
  •  What the new customer-activation model is
  •  What the economic benefits of customer experience are

  • Complete book content
  •  Accredited CPD certificate
  •  26 Author video lectures
  •  26 Modules
  •  296 Lessons
  •  26 Quizzes
  •  Progress tracking
  •  Author signed certificate
  •  13 CPD Points

Videos

View Course Categories

User Reviews

View other courses available

Noah St. John
  • Motivation

By the end of this transformational Get Unstuck Now journey, you will ADMIT what you truly desire, identify EXACTLY what’s stopping you from HAVING it, and give yourself PERMISSION to live a joyfully happy, fulfilling and rich life. If you don’t GET UNSTUCK NOW, you won’t position yourself the leader you KNOW you’re here to […]

  • Instructor: Dr. Noah St. John
  • Online Course
Lisa Nichols - Free Speaker Training
  • Growth Mindset

DO YOU WANT MORE FROM LIFE through Free Abundance Training? More money. More love. More adventure. More health. More spiritual connection. More acceptance of yourself. It can all be yours … anything you dream of and desire. In fact, it’s meant to be yours. Abundance in all areas of life is your birthright. Free Abundance […]

  • Instructor: Lis Nichols
  • Free
Debbie Millman
  • Creativity Courses

When you look at the choices you’ve made in your life to REINVENTING YOU, or when you consider your future, do you base your decisions on what’s possible, or on what you believe to be more realistic? There’s a lot to be said for making choices based on safety and stability, but that often comes […]

  • Instructor: Debbie Millman
  • Linkedin Learning
  • Leadership Courses

The 1000 Leaders Initiative offers leaders help to develop the skills that will take them to their next level. Being a subject matter expert, high performing team member, or doing what you’ve always done is not enough. It’s simply not good business to promote a leader and then fail to develop them. Yet many organisations […]

  • Instructor: Dr Stacey Ashley
  • Online Course
  • 5 (1 reviews)
Simon T. Bailey
  • Life Coaching

Through Simon’s membership program BrilliantU,™ you’ll be inspired to break free from limitations, escape the cycle of conformity, and unleash your unique gifts to the world. BrilliantU | Simon T. Bailey TAKE THE LEAD IN YOUR PROFESSIONAL JOURNEY Experience fulfillment and joy in your career. Feeling undervalued at work? You’re not alone. Eighty-one percent of […]

  • Instructor: Simon T. Bailey
  • Subscription
BE BETTER THAN YOUR BS Risha Grant
  • Diversity Courses

Learn with Risha Grant how creating a connected culture can overcome bias, increase company cohesion and supercharge productivity to be better than your BS. 2020 was a pivotal year for all of us. Like so many others, I transitioned to virtual speaking and consulting and while I wasn’t excited about the change, it offered a […]

  • Instructor: Risha Grant
  • Online Course
Liz Brunner

In today’s digital age, mastering the art of virtual communication is essential for personal and professional success to Stand Out Well in a Virtual World. Our comprehensive webinar course, “Stand Out Well in a Virtual World,” is designed to equip you with the skills and techniques needed to excel in online interactions, meetings, and presentations. […]

  • Instructor: Liz Brunner
  • Free
The Pie Pop-Up
  • Cooking Courses

The Pie Pop-Up is my online baking course for everyday bakers (and even non-bakers!) who are ready to learn the art and joy of pie making. Create my signature Fail Proof, All Butter Pie Crust AND my Flaky Gluten Free Pie Crust by hand (from scratch!) and with a food processor Rock, roll, and transfer dough […]

  • Instructor: Candace Nelson
  • Online Course

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.