Payment Options
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and click here to find more Motivational Speakers
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
Videos
View Course Categories
Did you know that less than 15% of the population are high-performing and need a Executive Impact Accelerator? And high performers spend at least 65% of their work effort and time on the things that have high executive impact and are not urgent? Are your leaders stressed and working long hours? Are your leaders focused […]
This 6-week Truth Telling Online Course is designed to help people do their inner work. The most important work we can do. To learn to honor ourselves and our truth. We all have a truth to tell, some of them more serious or private than others but when we block ourselves from owning our truth, […]
In order to Turn Your Entrepreneur Journey into Keynote Talk and become a professional speaker, you don’t need a special formula, years of research, or an advanced degree. To be a professional speaker, you just need a compelling story. Entrepreneurs are uniquely equipped with captivating stories of their startup journey—which makes them the perfect fit […]
Media Mindset Mastery will show you how you can take a start up or emerging entrepreneurial venture to global levels of success by developing your media mindset effectively. HOW TO MAKE A 7-FIGURE BUSINESS LEVERAGING A MEDIA MINDSET. Most businesses believe that traditional media and traditional communication techniques don’t work any more… Well they’re wrong. […]
OVERCOME YOUR HARSHEST CRITIC. YOU. Silence Your Self Doubt & Embrace Your Inner Badass. It is time to eliminate the things standing in your way… and smash goals that have escaped your grasp until now. Badass Masterclass Imposter Syndrome. Performance Anxiety. Self-Doubt. It’s easy to feel like you aren’t good enough. That you aren’t worthy of […]
You have the degree(s), you do great work, you work your ars off…and you want to advance your career and b brilliant. But you’re not quite sure how to get there. Or (gasp) if you even want to try. It can be a struggle The working world feels really complicated and convoluted…and often filled with […]
What Is Happening on the The Customer Focus and inside of your organization Is Felt on the Outside by Your Customers. The importance of a corporate culture that fulfills and excites its employees cannot be underestimated. Some of the best organizations know one of the keys is incorporating a strong customer service philosophy embraced by […]
SeWhat if your company was actually customer-focused, and YOU were the one to help the company get there for the customer of the future? What if you stopped simply talking about becoming a customer-centric organization…and started actually being a customer-centric organization? What if you could ensure your business, no matter the size, would be here […]
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fees listed on this website are intended to serve as a guideline only.
Our Mission:
© All rights reserved 2025. Designed using Voxel
