Flip the Funnel
Payment Options
- One-Time Payment
- Cost: $35
- FutureSelf Academy
About Course
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
Flip the Funnel
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and click here to find more Motivational Speakers
About Instructor
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Who is this for?
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
What will you learn?
- What we can learn from a recession
- Why charity begins at home
- Why it’s time to spurn the concept of churn
- What’s the love-hate relationship between technology and relationships
- What the key to customer experience is
- Why customer service can be a strategic driver
- What are the new channels of customer service
- How to transform your mouth into a megaphone
- What the new customer-activation model is
- What the economic benefits of customer experience are
Material included
- Complete book content
- Accredited CPD certificate
- 26 Author video lectures
- 26 Modules
- 296 Lessons
- 26 Quizzes
- Progress tracking
- Author signed certificate
- 13 CPD Points
Videos
View Course Categories
View other courses available
- Growth Mindset
Develop Unbreakable Mental Toughness, Elite Physical Conditioning, And The Resilient Spirit Needed To Face Life’s Challenges Head-On through Sealfit Online. With SEALFIT ELITE PLUS, you’re not just getting a program to get chiseled abs and bulging muscles – you’re joining a community of like-minded individuals who are committed to taking responsibility for their lives and […]
- Instructor: Mark Divine
- Subscription
- Branding Course
Join Crisis Ready Course for a deep-dive course that will help you take your Crisis Communication and Leadership Skills and Capabilities to the next level. Effective communication is hard—especially when emotions are running high, facts are unknown, the media is sensationalizing the story, and stakeholder demands are pouring in. In times like these, times […]
- Instructor: Melissa Agnes
- One-Time Payment
- Storytelling Courses
Stories That Stick Implementation Program, is a deep dive into the best-selling book, Stories That Stick. Stories That Stick Deep Dive The author, Kindra Hall, takes you step-by-step through each lesson. Teaching you how to put each story into practice to transform your business. Implementation Program Learn how to find, craft and tell the 4 most […]
- Instructor: Kindra Hall
- Online Course
- HR Management
Managing new managers comes with a unique set of challenges. Even the most outstanding individual contributor can struggle as they unpack their new role and tackle their increased responsibilities. Managing New Managers In this course, learn how to support and inspire new leaders as they make this critical transition. Leadership expert Sara Canaday shows how […]
- Instructor: Sara Canaday
- Linkedin Learning
- Customer Service
SeWhat if your company was actually customer-focused, and YOU were the one to help the company get there for the customer of the future? What if you stopped simply talking about becoming a customer-centric organization…and started actually being a customer-centric organization? What if you could ensure your business, no matter the size, would be here […]
- Instructor: Blake Morgan
- Online Course
- Growth Mindset
How to change your life in 100 days with this project. 100 Days Project Full of valuable and practical advice that will be useful for this, or ANY other project you launch! Michelle Poler is a creative and passionate social entrepreneur, keynote speaker, fear facer, and branding strategist with the 100 Days Project. She is […]
- Instructor: Michelle Poler
- Online Course
- Cooking Courses
TRAVEL TO CALIFORNIA AND ITALY AND MAKE THE MOST DELICIOUS FOOD POSSIBLE Bring Nancy’s CALIFORNIA CUISINE flavors home and learn the tricks and techniques for creating family meals, seasonal recipes, and dazzling dinner parties. GET TO KNOW NANCY Stream over 5 hours of video, including a documentary that takes you to Nancy’s homes in Italy […]
- Instructor:
- Subscription
- Business Strategy
”Own Your Industry” is an internationally accredited CPD course. The Own Your Industry author-led course is a step-by-step guide which shows you what you can do in order to position yourself as the “go-to-name” in the industry that you play in. When you are recognised as the expert, people will flock to you. This author-led […]
- Instructor: Douglas Kruger
- FutureSelf Academy
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
