Payment Options
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and click here to find more Motivational Speakers
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
Videos
View Course Categories
Create an amazing On-Demand Customer Service experience, a collaborative corporate culture, and increase repeat business and revenue. What Is Happening on the Inside of Your Organization Is Felt on the Outside by Your Customers. The importance of a corporate culture that fulfills and excites its employees cannot be underestimated. Some of the best organizations know […]
Welcome to “ChatGPT to Self-Publish a Bestselling Book in 24 Hours”! This guided course is designed to teach you how to use ChatGPT to write a book quickly and easily. Whether you’re a seasoned writer or just starting out, this course will provide you with the tools and knowledge you need to turn your writing dreams into a reality. The course will start by […]
There’s no better time than now to begin exploring your vision, your future, and your daydreams! In this online discussion, I sat down with Holly Baumgartl Kristoff, Founder of Daydream Design Co., to discuss the four key questions to ask yourself if you want to kickstart your daydreams. Your Vision, Your Future & Your Daydreams includes […]
Media Mindset Mastery will show you how you can take a start up or emerging entrepreneurial venture to global levels of success by developing your media mindset effectively. HOW TO MAKE A 7-FIGURE BUSINESS LEVERAGING A MEDIA MINDSET. Most businesses believe that traditional media and traditional communication techniques don’t work any more… Well they’re wrong. […]
Powerful Presentation Skills, Learn to captivate any audience on stage, on video, and in meetings in this livestream training. Successful presentations all possess the same elements. Whether video calls, conference calls, sales, virtual trainings — any venue where you’re sharing your ideas with others. The good news? I’ve found the best skills are 100 percent […]
By the end of this transformational Get Unstuck Now journey, you will ADMIT what you truly desire, identify EXACTLY what’s stopping you from HAVING it, and give yourself PERMISSION to live a joyfully happy, fulfilling and rich life. If you don’t GET UNSTUCK NOW, you won’t position yourself the leader you KNOW you’re here to […]
Web Camera Confidence is an interactive experience designed to give you on-camera strategies and tools to PROJECT COMPETENCE, CONFIDENCE, AND CREDIBILITY WITH EASE! Do you ever struggle in front of a camera or have moments of panic, discomfort, or anxiety in a virtual meeting? Web Camera Confidence Your brain shuts down….. You can’t find the words […]
With Master Newsjacking, You Will Get Media Attention and Grow Your Business. Learn How to Easily Generate Sales Leads and Add New Customers at Zero Cost. Master Newsjacking Unlike other sales and marketing approaches where you interrupt potential customers with your offering, Newsjacking is all about getting in front of buyers when they are eager […]
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fees listed on this website are intended to serve as a guideline only.
Our Mission:
© All rights reserved 2025. Designed using Voxel
