Flip the Funnel
Payment Options
- One-Time Payment
- Cost: $35
- FutureSelf Academy
About Course
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
Flip the Funnel
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and click here to find more Motivational Speakers
About Instructor
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Who is this for?
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
What will you learn?
- What we can learn from a recession
- Why charity begins at home
- Why it’s time to spurn the concept of churn
- What’s the love-hate relationship between technology and relationships
- What the key to customer experience is
- Why customer service can be a strategic driver
- What are the new channels of customer service
- How to transform your mouth into a megaphone
- What the new customer-activation model is
- What the economic benefits of customer experience are
Material included
- Complete book content
- Accredited CPD certificate
- 26 Author video lectures
- 26 Modules
- 296 Lessons
- 26 Quizzes
- Progress tracking
- Author signed certificate
- 13 CPD Points
Videos
View Course Categories
View other courses available
- Motivation
How to Manifest ANYTHING 10X Faster Without Using Affirmations through The Afformations Advantage. Feeling frustrated when it comes to manifesting your desires? Like you’re still spinning your wheels, year after year? Do you feel confused…discouraged…even angry about your progress? THE ODDS ARE AGAINST YOU UNLESS YOU GET THIS The Afformations Advantage Did you know that […]
- Instructor: Dr. Noah St. John
- Currently Discounted
- Motivation
With Components of Extraordinary Teams you CAN get the best out of the people you manage…equipping and encouraging them to deliver results that go beyond “good enough.” You CAN affirm and motivate your peers… because they see you as someone who demonstrates a leader’s finest qualities. And…You CAN impress and delight your organization’s customers by anticipating their needs and exceeding their […]
- Instructor: Lee Rubin
- Online Course
- Growth Mindset
Power of No Bundle is if you want to get to the next step in your career and life, you have to change how and where you spend your time each day. The proven strategies inside the Power of No Bundle will quickly help you maximize your time and align you towards your desired goals. […]
- Instructor: JJ DiGeronimo
- Free
- Executive Coaching
Did you know that less than 15% of the population are high-performing and need a Executive Impact Accelerator? And high performers spend at least 65% of their work effort and time on the things that have high executive impact and are not urgent? Are your leaders stressed and working long hours? Are your leaders focused […]
- Instructor: Dr Stacey Ashley
- Free
- Leadership Courses
Welcome to High-Altitude Leadership course through C.A.R.G.O.! This course is all about equipping you and the people in your organization with what is needed to be successful through effective leadership and teamwork. High-Altitude Leadership In this 3-hour course, Jason will share his rich experiences and lessons learned as a pilot to help you protect and […]
- Instructor: Jason O. Harris
- Video Course
- Growth Mindset
You have the degree(s), you do great work, you work your ars off…and you want to advance your career and b brilliant. But you’re not quite sure how to get there. Or (gasp) if you even want to try. It can be a struggle The working world feels really complicated and convoluted…and often filled with […]
- Instructor: Erin Hatzikostas
- Online Course
- Business Strategy
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick. The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others […]
- Instructor: Dan Heath
- UDemy Academy
- Growth Mindset
Imagine two versions of yourself, 5 years into the future. What would your life be like if you continued to repeat your bad habits each day? What would life look like in five years if you stuck with good habits each day from The Habits Academy? From day to day, you may not recognize the […]
- Instructor: James Clear
- Mastermind
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
