Flip the Funnel
Payment Options
- One-Time Payment
- Cost: $35
- FutureSelf Academy
About Course
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
Flip the Funnel
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and click here to find more Motivational Speakers
About Instructor
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Who is this for?
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
What will you learn?
- What we can learn from a recession
- Why charity begins at home
- Why it’s time to spurn the concept of churn
- What’s the love-hate relationship between technology and relationships
- What the key to customer experience is
- Why customer service can be a strategic driver
- What are the new channels of customer service
- How to transform your mouth into a megaphone
- What the new customer-activation model is
- What the economic benefits of customer experience are
Material included
- Complete book content
- Accredited CPD certificate
- 26 Author video lectures
- 26 Modules
- 296 Lessons
- 26 Quizzes
- Progress tracking
- Author signed certificate
- 13 CPD Points
Videos
View Course Categories
View other courses available
- Growth Mindset
You have the degree(s), you do great work, you work your ars off…and you want to advance your career and b brilliant. But you’re not quite sure how to get there. Or (gasp) if you even want to try. It can be a struggle The working world feels really complicated and convoluted…and often filled with […]
- Instructor: Erin Hatzikostas
- Online Course
- Customer Service
SeWhat if your company was actually customer-focused, and YOU were the one to help the company get there for the customer of the future? What if you stopped simply talking about becoming a customer-centric organization…and started actually being a customer-centric organization? What if you could ensure your business, no matter the size, would be here […]
- Instructor: Blake Morgan
- Online Course
- Digital Courses
Today, a lot is spoken about the need to ‘digitise’ and that if you ‘want your business to succeed’ you’ll digitally transform your business by using the Human Centric Course. However, if you just ‘put’ technology into your business, all your business challenges won’t just magically disappear. You need to use that tech to make […]
- Instructor: Mike Saunders
- FutureSelf Academy
- Business Strategy
Start, Grow and Scale your business with unparalleled skills through the Start Scale Course. With over 50 interactive training modules and 15 unique courses, Daymond John and his expert team will give you the blueprint for a successful business. As “The Peoples Shark”, Daymond has made an impact on the hopeful entrepreneurs vying for an […]
- Instructor: Daymond John
- Currently Discounted
- Business Strategy
The biggest misconception modern entrepreneurs and small business owners believe is that in order to be successful, they must work as hard as possible and commit to the “hustle and grind” mentality – or fall behind the competition of 30X Life. 30X Life | Turning Work-Life Balance Spending countless hours away from your family and […]
- Instructor: Brad Sugars
- Online Course
- Diversity Courses
Creating a culture of Diversity and Inclusion Course in the workplace is not a one-and-done deal. It requires a continuous commitment from management and employees alike. In this course, Marcus Lemonis discusses where to start and how to maintain a diverse and inclusive workforce. Diversity and Inclusion Course As a young man, Marcus honed his […]
- Instructor: Marcus Lemonis
- Free
- Growth Mindset
Power of No Bundle is if you want to get to the next step in your career and life, you have to change how and where you spend your time each day. The proven strategies inside the Power of No Bundle will quickly help you maximize your time and align you towards your desired goals. […]
- Instructor: JJ DiGeronimo
- Free
- Branding Course
The only pitch it perfect program that teaches you how to move from side hustle defeat to paid brand collabs—in less than one week. Build a brand, attract raving followers, land national media, and get paid to work with brands you love! Pitch it Perfect The only proven program for content creators and brand founders who want […]
- Instructor: Julie Solomon
- Online Course
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
