Flip the Funnel
Payment Options
- One-Time Payment
- Cost: $35
- FutureSelf Academy
About Course
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
Flip the Funnel
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact us at Speakers Inc and follow us on LinkedIn
About Instructor
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Learning Points
Who is this for?
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
What will you learn?
- What we can learn from a recession
- Why charity begins at home
- Why it’s time to spurn the concept of churn
- What’s the love-hate relationship between technology and relationships
- What the key to customer experience is
- Why customer service can be a strategic driver
- What are the new channels of customer service
- How to transform your mouth into a megaphone
- What the new customer-activation model is
- What the economic benefits of customer experience are
Material included
- Complete book content
- Accredited CPD certificate
- 26 Author video lectures
- 26 Modules
- 296 Lessons
- 26 Quizzes
- Progress tracking
- Author signed certificate
- 13 CPD Points
Videos
View Course Categories
View other courses available
- Business Strategy
Arlan Hamilton will show you how to raise startup capital as she did with millions of dollars as the founder of investment fund Backstage Capital, and have generated millions of dollars in revenue as the founder of three companies — Backstage, Runner, & Arlan Was Here LLC — all for a combined $20+ million in the past 5+ years! Since […]
- Instructor: Arlan Hamilton
- Free
- Growth Mindset
If you’re fed up with negative thinking and ready to relentlessly pursue your goals, the Overcome Army coaching program is for you. So many people, everyday Americans, can’t afford thousands of dollars for a personal coach. So they are left alone in the darkness, looking for a way to drive forward and shine light on […]
- Instructor: Jason Redman
- Online Course
- Branding Course
The only pitch it perfect program that teaches you how to move from side hustle defeat to paid brand collabs—in less than one week. Build a brand, attract raving followers, land national media, and get paid to work with brands you love! Pitch it Perfect The only proven program for content creators and brand founders who want […]
- Instructor: Julie Solomon
- Online Course
- Growth Mindset
Enroll in this 5-module UNSTOPPABLE MINDSET interactive training program for supercharging your personal and workplace achievement skills. (Total learning time: 4.5 hours) This course is based on our popular UNSTOPPABLE book series and Fortune 500 workshop series taught by former Navy SEAL and serial entrepreneur Alden Mills, which has helped executives from companies and government […]
- Instructor: Alden Mills
- Online Course
- Entrepreneurship
Dramatically boost your joy, happiness, and success – and reduce burnout and stress – in your Amazing Career Project today. Join the Amazing Career Project and take the right action to experience the relief and peace that comes from positive change. These are the tools, strategies, live coaching and expert guidance to get you there […]
- Instructor: Kathy Caprino
- Join Waiting List
- Pitching Courses
How to introduce yourself at Network Events and in Social Situations with The Handshake Pitch You go to a meet up. Someone asks you the question, ‘What do you do?’ So… what do you say? I go to network events all the time, and see that most people are not ready for this situation. In fact, […]
- Instructor: David Beckett
- Free
- 5 (1 reviews)
- Communication
Are Your People Skills Working For or Against You? Your nonverbals are talking. It’s time for you to know what they are saying through Body Language Coaching Leaders by their very nature… lead. And you can’t lead from behind the curtain forever. Sometime. Somewhere. You’ll need to shake hands, kiss babies and do the deal. […]
- Instructor: Kristin Bock
- Online Course
- Public Speaking
In today’s digital age, mastering the art of virtual communication is essential for personal and professional success to Stand Out Well in a Virtual World. Our comprehensive webinar course, “Stand Out Well in a Virtual World,” is designed to equip you with the skills and techniques needed to excel in online interactions, meetings, and presentations. […]
- Instructor: Liz Brunner
- Free
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
