Flip the Funnel

Payment Options

  • One-Time Payment
  • Cost: $35
  • FutureSelf Academy
About Course

Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.

In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.

“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”

Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).

Flip the Funnel

“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”

It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.

He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.

“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.

Contact us at Speakers Inc and click here to find more Motivational Speakers

Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.

 

Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.

 

Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.

Learning Points

Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”

 

If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.

  •  What we can learn from a recession
  •  Why charity begins at home
  •  Why it’s time to spurn the concept of churn
  •  What’s the love-hate relationship between technology and relationships
  •  What the key to customer experience is
  •  Why customer service can be a strategic driver
  •  What are the new channels of customer service
  •  How to transform your mouth into a megaphone
  •  What the new customer-activation model is
  •  What the economic benefits of customer experience are

  • Complete book content
  •  Accredited CPD certificate
  •  26 Author video lectures
  •  26 Modules
  •  296 Lessons
  •  26 Quizzes
  •  Progress tracking
  •  Author signed certificate
  •  13 CPD Points

Videos

View Course Categories

User Reviews

View other courses available

  • Featured
Elyse Archer
  • Growth Mindset

Contrary to what you’ve been taught, achieving your Your First Six Figures revenue and income goals is not supposed to be hard. Your First Six Figures BUT IF IT IS… You’ve never learned the most essential elements of sales and money making, like how to… Raise your financial set point so you can easily and consistently […]

  • Instructor: Elyse Archer
  • Online Course

The ZC Social Media Growth Academy is lead by International Social Media Trainer and consultant Zoe Cairns and her team! It’s a training community for small businesses, entrepreneurs, and social media managers. A membership site all about Social media and Digital! ZC Social Media Growth Academy The Academy is full of in-depth training, LIVE Q […]

  • Instructor: Zoe Cairns
  • Yearly
Michelle MACE Curran - Fighter Pilot to Fearless Keynote Speaker
  • Growth Mindset

OVERCOME YOUR HARSHEST CRITIC. YOU. Silence Your Self Doubt & Embrace Your Inner Badass. It is time to eliminate the things standing in your way… and smash goals that have escaped your grasp until now. Badass Masterclass Imposter Syndrome. Performance Anxiety. Self-Doubt. It’s easy to feel like you aren’t good enough. That you aren’t worthy of […]

  • Instructor: Michelle Curran
  • Join Waiting List

NEURO-LINGUISTIC PROGRAMMING (NLP) TRAINING & CERTIFICATION Up Your Game. Master Your Mind. Be Unstoppable. Feel like you’re not making the impact you want? Our NLP training and certification program will help you, communicate better and become highly effective at everything you do to make a big impact. Increase your ability Impact others. Get past that […]

  • Instructor: James R. Elliot
  • Free
Guy Kawasaki

The Essential Guide to Entrepreneurship to avoid the hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you’re even remotely interested in becoming an entrepreneur or starting your own business, you can’t afford to miss out on Guy’s […]

  • Instructor: Guy Kawasaki
  • UDemy Academy
The Pie Pop-Up
  • Cooking Courses

The Pie Pop-Up is my online baking course for everyday bakers (and even non-bakers!) who are ready to learn the art and joy of pie making. Create my signature Fail Proof, All Butter Pie Crust AND my Flaky Gluten Free Pie Crust by hand (from scratch!) and with a food processor Rock, roll, and transfer dough […]

  • Instructor: Candace Nelson
  • Online Course
In Deep Gratitude
  • On-Demand Videos

Discover the transformative power of gratitude with Alison Canavan’s “In Deep Gratitude” workshop video. This enriching and empowering session invites participants on a journey to cultivate a profound sense of gratitude in their daily lives, fostering emotional well-being and personal growth. IN DEEP GRATITUDE WORKSHOP Overview: Alison Canavan, a renowned wellness expert and motivational speaker, […]

  • Instructor: Alison Canavan
  • Vimeo On-Demand
Legacide course
  • Innovation Courses

Legacide: Killing Legacy Thinking to Lead in the Modern World is a transformative course designed by Richard Mulholland to help leaders and organizations break free from outdated practices and embrace innovative, future-focused strategies. In today’s rapidly changing world, clinging to legacy thinking—those traditional methods, processes, and mindsets that once led to success—can be a company’s […]

  • Instructor: Richard Mulholland
  • Online Course

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.