Flip the Funnel

Payment Options

  • One-Time Payment
  • Cost: $35
  • FutureSelf Academy
About Course

Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.

In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.

“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”

Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).

Flip the Funnel

“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”

It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.

He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.

“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.

Contact us at Speakers Inc and click here to find more Motivational Speakers

Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.

 

Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.

 

Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.

Learning Points

Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with it.”

 

If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.

  •  What we can learn from a recession
  •  Why charity begins at home
  •  Why it’s time to spurn the concept of churn
  •  What’s the love-hate relationship between technology and relationships
  •  What the key to customer experience is
  •  Why customer service can be a strategic driver
  •  What are the new channels of customer service
  •  How to transform your mouth into a megaphone
  •  What the new customer-activation model is
  •  What the economic benefits of customer experience are

  • Complete book content
  •  Accredited CPD certificate
  •  26 Author video lectures
  •  26 Modules
  •  296 Lessons
  •  26 Quizzes
  •  Progress tracking
  •  Author signed certificate
  •  13 CPD Points

Videos

View Course Categories

User Reviews

View other courses available

In Deep Gratitude
  • On-Demand Videos

Discover the transformative power of gratitude with Alison Canavan’s “In Deep Gratitude” workshop video. This enriching and empowering session invites participants on a journey to cultivate a profound sense of gratitude in their daily lives, fostering emotional well-being and personal growth. IN DEEP GRATITUDE WORKSHOP Overview: Alison Canavan, a renowned wellness expert and motivational speaker, […]

  • Instructor: Alison Canavan
  • Vimeo On-Demand
  • Women Empowerment

The FEARless Masterclass tackles the multi-faceted impact fear has on our lives and empowers you with the skills to rewire your brain and transform any fear into rocket fuel. Whether you’re experiencing imposter syndrome, stress, difficulty setting boundaries, people-pleasing, or something else [there’s a lot of ways fear shows up!], this course will empower you […]

  • Instructor: Dr. Rebecca Heiss
  • Video Course
Dan Clark - Power Players with Dan Clark
  • Speaker Coach

When you become an inspiring and thought-provoking person to Speak Like a Pro, I promise you the word will spread. People will track you down, asking you to share your message and tell your stories! Before you spend any time or money on marketing to an unidentified audience, it’s critical that you identify your message. […]

  • Instructor: Dan Clark
  • Online Course
Jess Todtfeld

Welcome to “ChatGPT to Self-Publish a Bestselling Book in 24 Hours”! This guided course is designed to teach you how to use ChatGPT to write a book quickly and easily. Whether you’re a seasoned writer or just starting out, this course will provide you with the tools and knowledge you need to turn your writing dreams into a reality. The course will start by […]

  • Instructor: Jess Todtfeld
  • UDemy Academy
brad sugars - 30X Life - 30X Wealth

The biggest misconception modern entrepreneurs and small business owners believe is that in order to be successful, they must work as hard as possible and commit to the “hustle and grind” mentality – or fall behind the competition of 30X Life. 30X Life | Turning Work-Life Balance Spending countless hours away from your family and […]

  • Instructor: Brad Sugars
  • Online Course
James Clear Ohio Speaker

Imagine two versions of yourself, 5 years into the future. What would your life be like if you continued to repeat your bad habits each day? What would life look like in five years if you stuck with good habits each day from The Habits Academy? From day to day, you may not recognize the […]

  • Instructor: James Clear
  • Mastermind
Dr. Jackie Freiberg

BE RESILIENT is a course specifically designed to help YOU confront your fear, renounce routine and resignation, and trade “okay and getting by” for a bigger YES! YES, gives you the courage to take a chance, to step out of your comfort zone and into your adventure. The world, your world is crying out for […]

  • Instructor: Dr. Kevin Freiberg
  • Online Course
Erica Dhawan | Executive Presence | Manage a Hybrid Team

The Establish Your Executive Presence Course is designed to help you become a game-changing leader of hybrid work. Get my proven, step by step, results-focused approach to leading your team in the modern world. Imagine yourself in five years after mastering the skills of a hybrid work executive. You can connect with team members anytime, […]

  • Instructor: Erica Dhawan
  • Online Course

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel