Winning the Battle for Relevance Masterclass
Payment Options
- One-Time Payment
- Cost: $297
- Online Course
About Course
Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass.
Winning the Battle for Relevance Masterclass
Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you:
- Determine your current relevance score as an individual, business or leader
- Identify the key disruptive threats that have the potential to impact your business or industry in the coming years
- Explore the 5 key reasons many businesses don’t realise they are becoming irrelevant till it’s almost too late – and which ones you may be vulnerable to
- Implement a range of simple and practical step-by-step strategies for driving innovation and re-invention
The course features over 50 video coaching modules from Michael McQueen as well as a number of diagnostic tools and interactive exercises designed to help you navigate the changes that lie ahead and emerge stronger and more relevant than ever.
Contact us at Speakers Inc and follow us on LinkedIn
About Instructor
Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books.
With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve.
Michael is a regular commentator on TV and radio and his work has featured in publications ranging from The Guardian to Forbes and CNN.
In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak.
Michael has spoken to over 500,000 people across 5 continents since 2004 and is known for his engaging, entertaining and practical conference presentations.
Course Modules
Introduction
- Welcome to the Course
- Meet Your Trainer
- ACTIVITY: Why does Relevance Matter to you?
The Relevance Curve: How To Measure Your Relevance
- ACTIVITY: What does Relevance mean to you?
- Introducing the Relevance Curve
- ACTIVITY: What Relevance Phase are you in Right now?
- 7 Signs you Could be near the Turning Point
- ACTIVITY: What does the Turning Point Look Like for you?
- Module and Insights Reflection
Beyond the Theoretical - How Irrelevance Can Impact Anyone
- The Relevance Curve in real Life
- ACTIVITY: Real-Life Reflection
- Module and Insights Reflection
What is your Silent Pulse?
- How Healthy is Your Business – Really?
- Explanation of Activity: I’ll know I’m Successful When
- ACTIVITY: I’ll Know I’m Successful When
- Why you may be Looking at the Wrong KPIs
- ACTIVITY: Measuring your Business’s Silent Pulse
- ACTIVITY: Looking to the Competition
- Module and Insights Reflection
Irrelevance: Fate or Failure?
- Is Failure Inevitable?
- ACTIVITY: Your Warning Signs
- Module and Insights Reflection
How To Prepare For and Pre-empt Disruption
- Shift is Happening… Are You Ready?
- Shift-Factor 1
- Shift-Factor 2
- Shift-Factor 3
- Shift-Factor 4
- Shift-Factor 5
- Beware the Fads
- ACTIVITY: Reducing the Disruption Risk Factor in Your Business
- Module and Insights Reflection
How To Avoid The Intoxicating Effects of Success
- Too Much of a Good Thing
- Intoxication Warning Sign 1
- Intoxication Warning Sign 2
- Intoxication Warning Sign 3
- Intoxication Warning Sign 4
- ACTIVITY: The Conformity Test
- Module and Insights Reflection
How To Avoid The Pitfalls of Preservation Obsession
- Evolution or Extinction – The Choice is Yours
- 5 Tips for Overcoming Neophobia
- Module and Insights Reflection
How To Avoid the Risk of ‘Progress Addiction’
- The Dark Side of Innovation
- ACTIVITY: Your Addiction to Progress Risk Assessment Part 2
- How to Strike the Balance Between Preservation and Progress
- Module and Insights Reflection
How To Avoid The Human Causes of Irrelevance
- The Road to Obsolescence is Man-Made
- ACTIVITY: We’re all Human Part 1
- ACTIVITY: We’re all Human Part 1
- ACTIVITY: Summarising the 5 Roads to Irrelevance’
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 1
- How to be be Enduring Not Endangered
- Battle Strategy 1: Re-Calibrate
- ACTIVITY: The Foundations of Re-Calibration
- 3 -Re-Calibration Questions
- ACTIVITY: Your Organizational or Personal DNA
- 4 Things Your Values Should NOT be
- ACTIVITY: Your Core Values
- Common Traps in Determining Your Driving Purpose
- DISCUSS: Your Driving Purpose
- ACTIVITY: Your Driving Purpose
- Module and Insights Reflection
- Recommended Reading
How To Achieve Relevance: Battle Strategy 2
- Introducing Battle Strategy 2: Re-Focus
- How To Restore Your Inspiration
- DISCUSS: Inspiration Ignitor
- ACTIVITY: Time to Re-Focus
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 3
- Introducing Battle Strategy 3: Re-Fresh
- How to Avoid the Tyranny of Tradition
- DISCUSS: Identifying Your Traditions
- ACTIVITY: Evaluating Your Traditions
- ACTIVITY: Your Pruning Strategies
- How the Baggage of Bureaucracy can slow you down
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 4 (Re-Engineer)
- Introducing Battle Strategy 4: Re-Engineer
- Re-Engineering Step 1: De-Construct
- ACTIVITY: Becoming Aware of What You’re Currently Doing
- Re-Engineering Step 2: Evaluation
- ACTIVITY: Analyse the List
- ACTIVITY: Remove the Misalignments
- Re-Engineering Step 3: Innovation
- ACTIVITY: Where and How to Innovate
- ACTIVITY: Bringing it All Together
How To Achieve Relevance: Battle Strategy 5
- Introducing Battle Strategy 5: Re-Frame
- Re-Framing Strategy 1: Leverage Fresh Eyes
- Re-Framing Strategy 2: Foster a Culture of Curiosity
- Re-Framing Strategy 3: Actively Encourage Dissent
- Re-Framing Strategy 4: Stay Alert to Serendipity
- Re-Framing Strategy 5: De-Stigmatize Risk and Failure
- ACTIVITY: Bringing it All Together
How To Achieve Relevance: Battle Strategy 6 (Re-Position)
- Introducing Battle Strategy 6: Re-Position
- 7 Re-Positioning Questions
- The 4 Practical Ways of Re-Positioning Your Business and Brand
- ACTIVITY: Developing a Re-Positioning Roadmap
Course Conclusion
- Conclusion and Summary
- Recommended Reading
- Connect With Michael
View Course Categories
Instructor Speaking Profiles
- (3 reviews)
- Change Strategist
Michael McQueen is an internationally acclaimed keynote speaker and expert in navigating change, recognized for his powerful insights on future trends and innovation. With over two decades of experience in helping organizations and leaders stay ahead of disruption, Michael has earned a reputation for delivering dynamic, research-backed strategies that drive resilience and adaptability. His best-selling […]
View other courses available
- Public Speaking
Public speaking is a learned skill. And, becoming a better speaker is about becoming a better communicator. This comprehensive Masters Course in Public Speaking has been designed to take place over four weeks, allowing you, as the student, to garner the most knowledge and value from the lessons. As modules and topics unfold over weekly […]
- Instructor: Liz Brunner
- One-Time Payment
- Motivation
By the end of this transformational Get Unstuck Now journey, you will ADMIT what you truly desire, identify EXACTLY what’s stopping you from HAVING it, and give yourself PERMISSION to live a joyfully happy, fulfilling and rich life. If you don’t GET UNSTUCK NOW, you won’t position yourself the leader you KNOW you’re here to […]
- Instructor: Dr. Noah St. John
- Online Course
- Digital Courses
Today, a lot is spoken about the need to ‘digitise’ and that if you ‘want your business to succeed’ you’ll digitally transform your business by using the Human Centric Course. However, if you just ‘put’ technology into your business, all your business challenges won’t just magically disappear. You need to use that tech to make […]
- Instructor: Mike Saunders
- FutureSelf Academy
- Business Strategy
“The 60 Day Supercharge” by Michael McQueen is a unique online masterclass designed to help you accelerate your success and build breakthrough momentum that lasts. The 60 Day Supercharge Over the course of 60 days, you will: Identify the hidden factors that may be holding you back or sapping your momentum Develop a clear and […]
- Instructor: Michael McQueen
- Online Course
- Growth Mindset
BE RESILIENT is a course specifically designed to help YOU confront your fear, renounce routine and resignation, and trade “okay and getting by” for a bigger YES! YES, gives you the courage to take a chance, to step out of your comfort zone and into your adventure. The world, your world is crying out for […]
- Instructor: Dr. Kevin Freiberg
- Online Course
- Growth Mindset
Enroll in this 5-module UNSTOPPABLE MINDSET interactive training program for supercharging your personal and workplace achievement skills. (Total learning time: 4.5 hours) This course is based on our popular UNSTOPPABLE book series and Fortune 500 workshop series taught by former Navy SEAL and serial entrepreneur Alden Mills, which has helped executives from companies and government […]
- Instructor: Alden Mills
- Online Course
- Pitching Courses
How to introduce yourself at Network Events and in Social Situations with The Handshake Pitch You go to a meet up. Someone asks you the question, ‘What do you do?’ So… what do you say? I go to network events all the time, and see that most people are not ready for this situation. In fact, […]
- Instructor: David Beckett
- Free
- Business Strategy
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick. The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others […]
- Instructor: Dan Heath
- UDemy Academy
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.