Winning the Battle for Relevance Masterclass
Payment Options
- One-Time Payment
- Cost: $297
- Online Course
About Course
Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass.
Winning the Battle for Relevance Masterclass
Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you:
- Determine your current relevance score as an individual, business or leader
- Identify the key disruptive threats that have the potential to impact your business or industry in the coming years
- Explore the 5 key reasons many businesses don’t realise they are becoming irrelevant till it’s almost too late – and which ones you may be vulnerable to
- Implement a range of simple and practical step-by-step strategies for driving innovation and re-invention
The course features over 50 video coaching modules from Michael McQueen as well as a number of diagnostic tools and interactive exercises designed to help you navigate the changes that lie ahead and emerge stronger and more relevant than ever.
View further Online Courses and download our Mobile App
About Instructor
Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books.
With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve.
Michael is a regular commentator on TV and radio and his work has featured in publications ranging from The Guardian to Forbes and CNN.
In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak.
Michael has spoken to over 500,000 people across 5 continents since 2004 and is known for his engaging, entertaining and practical conference presentations.
Course Modules
Introduction
- Welcome to the Course
- Meet Your Trainer
- ACTIVITY: Why does Relevance Matter to you?
The Relevance Curve: How To Measure Your Relevance
- ACTIVITY: What does Relevance mean to you?
- Introducing the Relevance Curve
- ACTIVITY: What Relevance Phase are you in Right now?
- 7 Signs you Could be near the Turning Point
- ACTIVITY: What does the Turning Point Look Like for you?
- Module and Insights Reflection
Beyond the Theoretical - How Irrelevance Can Impact Anyone
- The Relevance Curve in real Life
- ACTIVITY: Real-Life Reflection
- Module and Insights Reflection
What is your Silent Pulse?
- How Healthy is Your Business – Really?
- Explanation of Activity: I’ll know I’m Successful When
- ACTIVITY: I’ll Know I’m Successful When
- Why you may be Looking at the Wrong KPIs
- ACTIVITY: Measuring your Business’s Silent Pulse
- ACTIVITY: Looking to the Competition
- Module and Insights Reflection
Irrelevance: Fate or Failure?
- Is Failure Inevitable?
- ACTIVITY: Your Warning Signs
- Module and Insights Reflection
How To Prepare For and Pre-empt Disruption
- Shift is Happening… Are You Ready?
- Shift-Factor 1
- Shift-Factor 2
- Shift-Factor 3
- Shift-Factor 4
- Shift-Factor 5
- Beware the Fads
- ACTIVITY: Reducing the Disruption Risk Factor in Your Business
- Module and Insights Reflection
How To Avoid The Intoxicating Effects of Success
- Too Much of a Good Thing
- Intoxication Warning Sign 1
- Intoxication Warning Sign 2
- Intoxication Warning Sign 3
- Intoxication Warning Sign 4
- ACTIVITY: The Conformity Test
- Module and Insights Reflection
How To Avoid The Pitfalls of Preservation Obsession
- Evolution or Extinction – The Choice is Yours
- 5 Tips for Overcoming Neophobia
- Module and Insights Reflection
How To Avoid the Risk of ‘Progress Addiction’
- The Dark Side of Innovation
- ACTIVITY: Your Addiction to Progress Risk Assessment Part 2
- How to Strike the Balance Between Preservation and Progress
- Module and Insights Reflection
How To Avoid The Human Causes of Irrelevance
- The Road to Obsolescence is Man-Made
- ACTIVITY: We’re all Human Part 1
- ACTIVITY: We’re all Human Part 1
- ACTIVITY: Summarising the 5 Roads to Irrelevance’
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 1
- How to be be Enduring Not Endangered
- Battle Strategy 1: Re-Calibrate
- ACTIVITY: The Foundations of Re-Calibration
- 3 -Re-Calibration Questions
- ACTIVITY: Your Organizational or Personal DNA
- 4 Things Your Values Should NOT be
- ACTIVITY: Your Core Values
- Common Traps in Determining Your Driving Purpose
- DISCUSS: Your Driving Purpose
- ACTIVITY: Your Driving Purpose
- Module and Insights Reflection
- Recommended Reading
How To Achieve Relevance: Battle Strategy 2
- Introducing Battle Strategy 2: Re-Focus
- How To Restore Your Inspiration
- DISCUSS: Inspiration Ignitor
- ACTIVITY: Time to Re-Focus
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 3
- Introducing Battle Strategy 3: Re-Fresh
- How to Avoid the Tyranny of Tradition
- DISCUSS: Identifying Your Traditions
- ACTIVITY: Evaluating Your Traditions
- ACTIVITY: Your Pruning Strategies
- How the Baggage of Bureaucracy can slow you down
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 4 (Re-Engineer)
- Introducing Battle Strategy 4: Re-Engineer
- Re-Engineering Step 1: De-Construct
- ACTIVITY: Becoming Aware of What You’re Currently Doing
- Re-Engineering Step 2: Evaluation
- ACTIVITY: Analyse the List
- ACTIVITY: Remove the Misalignments
- Re-Engineering Step 3: Innovation
- ACTIVITY: Where and How to Innovate
- ACTIVITY: Bringing it All Together
How To Achieve Relevance: Battle Strategy 5
- Introducing Battle Strategy 5: Re-Frame
- Re-Framing Strategy 1: Leverage Fresh Eyes
- Re-Framing Strategy 2: Foster a Culture of Curiosity
- Re-Framing Strategy 3: Actively Encourage Dissent
- Re-Framing Strategy 4: Stay Alert to Serendipity
- Re-Framing Strategy 5: De-Stigmatize Risk and Failure
- ACTIVITY: Bringing it All Together
How To Achieve Relevance: Battle Strategy 6 (Re-Position)
- Introducing Battle Strategy 6: Re-Position
- 7 Re-Positioning Questions
- The 4 Practical Ways of Re-Positioning Your Business and Brand
- ACTIVITY: Developing a Re-Positioning Roadmap
Course Conclusion
- Conclusion and Summary
- Recommended Reading
- Connect With Michael
View Course Categories
Instructor Speaking Profiles
- (3 reviews)
- Change Strategist
Michael McQueen is an internationally acclaimed keynote speaker and expert in navigating change, recognized for his powerful insights on future trends and innovation. With over two decades of experience in helping organizations and leaders stay ahead of disruption, Michael has earned a reputation for delivering dynamic, research-backed strategies that drive resilience and adaptability. His best-selling […]
View other courses available
- Cooking Courses
TRAVEL TO CALIFORNIA AND ITALY AND MAKE THE MOST DELICIOUS FOOD POSSIBLE Bring Nancy’s CALIFORNIA CUISINE flavors home and learn the tricks and techniques for creating family meals, seasonal recipes, and dazzling dinner parties. GET TO KNOW NANCY Stream over 5 hours of video, including a documentary that takes you to Nancy’s homes in Italy […]
- Instructor:
- Subscription
- Motivation
Welcome to the Succenergy course. I’m Tânia Tomé, economist, coach, international speaker, author, and creator of the Succenergy methodology. During my experience as a coach and businesswoman, I was approached by people who felt incomplete and unsatisfied with their lives. People worried about, relationships, money, career, business or spiritual, physical, and emotional well-being. They were […]
- Instructor: Tania Tome
- Online Course
- Leadership Courses
Successfully make working from home requires massive amounts of discipline, retraining your brain, and clearly communicating with everyone around you. This course gives you everything you need to work productively whether you work from home all the time or just a few days a month. The online course that will teach you how to increase […]
- Instructor: Jones Loflin
- Online Course
- Motivation
Dr. Willie Jolley answers the age-old question: What are the secrets that sustain successful organizations through difficult times? How can you help you team to not only survive the setbacks of business and life, but go past just surviving to actually thriving with Turn A Setback Into A Comeback video? Dr. Willie Jolley shares answers […]
- Instructor: Dr. Willie Jolley
- Vimeo On-Demand
- Wellness Course
This self-paced training program walks you through the foundations of Stress Mastery, including the 4 core habits and the Brain Recharge Process. You will also receive access to the full Stress 360 Assessment and a debrief video to help you learn about your unique relationship with stress, as you begin to transform it for good. […]
- Instructor: Dr. Heidi Hanna
- Online Course
- Media Training
What is The Ultimate VSL? And why do you need one? A VSL (Video Sales Letter) is the future of marketing and something you have definitely come across multiple times in a week. It incorporates automation by generating clients and revenue all day and all night. You don’t have to be in “client acquisition mode” […]
- Instructor: Kerry Barrett
- Currently Discounted
- On-Demand Videos
Discover the transformative power of gratitude with Alison Canavan’s “In Deep Gratitude” workshop video. This enriching and empowering session invites participants on a journey to cultivate a profound sense of gratitude in their daily lives, fostering emotional well-being and personal growth. IN DEEP GRATITUDE WORKSHOP Overview: Alison Canavan, a renowned wellness expert and motivational speaker, […]
- Instructor: Alison Canavan
- Vimeo On-Demand
- Sales Courses
All The Sales Tools You Need To Enable You To Working from Home Discover the H-O-M-E Success Formula and how to work from home effectively so you can keep selling, connecting, prospecting and Hitting Targets. Home Working The course has 123 videos, 8 EBooks, LinkedIn Templates and Scripts and Headline Creating Software. Contact us at Speakers Inc […]
- Instructor: Frank Furness
- Online Course
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
