Winning the Battle for Relevance Masterclass

Payment Options

  • One-Time Payment
  • Cost: $297
  • Online Course
About Course

Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass.

Winning the Battle for Relevance Masterclass

Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you:

  • Determine your current relevance score as an individual, business or leader
  • Identify the key disruptive threats that have the potential to impact your business or industry in the coming years
  • Explore the 5 key reasons many businesses don’t realise they are becoming irrelevant till it’s almost too late – and which ones you may be vulnerable to
  • Implement a range of simple and practical step-by-step strategies for driving innovation and re-invention

The course features over 50 video coaching modules from Michael McQueen as well as a number of diagnostic tools and interactive exercises designed to help you navigate the changes that lie ahead and emerge stronger and more relevant than ever.

View further Online Courses and download our Mobile App

Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books.
With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve.

Michael is a regular commentator on TV and radio and his work has featured in publications ranging from The Guardian to Forbes and CNN.

In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak.

Michael has spoken to over 500,000 people across 5 continents since 2004 and is known for his engaging, entertaining and practical conference presentations.

Course Modules

  • Welcome to the Course
  • Meet Your Trainer
  • ACTIVITY: Why does Relevance Matter to you?

  • ACTIVITY: What does Relevance mean to you?
  • Introducing the Relevance Curve
  • ACTIVITY: What Relevance Phase are you in Right now?
  • 7 Signs you Could be near the Turning Point
  • ACTIVITY: What does the Turning Point Look Like for you?
  • Module and Insights Reflection

  • The Relevance Curve in real Life
  • ACTIVITY: Real-Life Reflection
  • Module and Insights Reflection

  • How Healthy is Your Business – Really?
  • Explanation of Activity: I’ll know I’m Successful When
  • ACTIVITY: I’ll Know I’m Successful When
  • Why you may be Looking at the Wrong KPIs
  • ACTIVITY: Measuring your Business’s Silent Pulse
  • ACTIVITY: Looking to the Competition
  • Module and Insights Reflection

  • Is Failure Inevitable?
  • ACTIVITY: Your Warning Signs
  • Module and Insights Reflection

  • Shift is Happening… Are You Ready?
  • Shift-Factor 1
  • Shift-Factor 2
  • Shift-Factor 3
  • Shift-Factor 4
  • Shift-Factor 5
  • Beware the Fads
  • ACTIVITY: Reducing the Disruption Risk Factor in Your Business
  • Module and Insights Reflection

  • Too Much of a Good Thing
  • Intoxication Warning Sign 1
  • Intoxication Warning Sign 2
  • Intoxication Warning Sign 3
  • Intoxication Warning Sign 4
  • ACTIVITY: The Conformity Test
  • Module and Insights Reflection

  • Evolution or Extinction – The Choice is Yours
  • 5 Tips for Overcoming Neophobia
  • Module and Insights Reflection

  • The Dark Side of Innovation
  • ACTIVITY: Your Addiction to Progress Risk Assessment Part 2
  • How to Strike the Balance Between Preservation and Progress
  • Module and Insights Reflection

  • The Road to Obsolescence is Man-Made
  • ACTIVITY: We’re all Human Part 1
  • ACTIVITY: We’re all Human Part 1
  • ACTIVITY: Summarising the 5 Roads to Irrelevance’
  • Module and Insights Reflection

  • How to be be Enduring Not Endangered
  • Battle Strategy 1: Re-Calibrate
  • ACTIVITY: The Foundations of Re-Calibration
  • 3 -Re-Calibration Questions
  • ACTIVITY: Your Organizational or Personal DNA
  • 4 Things Your Values Should NOT be
  • ACTIVITY: Your Core Values
  • Common Traps in Determining Your Driving Purpose
  • DISCUSS: Your Driving Purpose
  • ACTIVITY: Your Driving Purpose
  • Module and Insights Reflection
  • Recommended Reading

  • Introducing Battle Strategy 2: Re-Focus
  • How To Restore Your Inspiration
  • DISCUSS: Inspiration Ignitor
  • ACTIVITY: Time to Re-Focus
  • Module and Insights Reflection

  • Introducing Battle Strategy 3: Re-Fresh
  • How to Avoid the Tyranny of Tradition
  • DISCUSS: Identifying Your Traditions
  • ACTIVITY: Evaluating Your Traditions
  • ACTIVITY: Your Pruning Strategies
  • How the Baggage of Bureaucracy can slow you down
  • Module and Insights Reflection

  • Introducing Battle Strategy 4: Re-Engineer
  • Re-Engineering Step 1: De-Construct
  • ACTIVITY: Becoming Aware of What You’re Currently Doing
  • Re-Engineering Step 2: Evaluation
  • ACTIVITY: Analyse the List
  • ACTIVITY: Remove the Misalignments
  • Re-Engineering Step 3: Innovation
  • ACTIVITY: Where and How to Innovate
  • ACTIVITY: Bringing it All Together

  • Introducing Battle Strategy 5: Re-Frame
  • Re-Framing Strategy 1: Leverage Fresh Eyes
  • Re-Framing Strategy 2: Foster a Culture of Curiosity
  • Re-Framing Strategy 3: Actively Encourage Dissent
  • Re-Framing Strategy 4: Stay Alert to Serendipity
  • Re-Framing Strategy 5: De-Stigmatize Risk and Failure
  • ACTIVITY: Bringing it All Together

  • Introducing Battle Strategy 6: Re-Position
  • 7 Re-Positioning Questions
  • The 4 Practical Ways of Re-Positioning Your Business and Brand
  • ACTIVITY: Developing a Re-Positioning Roadmap

  • Conclusion and Summary
  • Recommended Reading
  • Connect With Michael

View Course Categories

Instructor Speaking Profiles

  • (3 reviews)
Michael McQueen
  • Change Strategist

Michael McQueen is an internationally acclaimed keynote speaker and expert in navigating change, recognized for his powerful insights on future trends and innovation. With over two decades of experience in helping organizations and leaders stay ahead of disruption, Michael has earned a reputation for delivering dynamic, research-backed strategies that drive resilience and adaptability. His best-selling […]

  • (84)

User Reviews

View other courses available

Julie Solomon
  • Branding Course

The only pitch it perfect program that teaches you how to move from side hustle defeat to paid brand collabs—in less than one week. Build a brand, attract raving followers, land national media, and get paid to work with brands you love! Pitch it Perfect The only proven program for content creators and brand founders who want […]

  • Instructor: Julie Solomon
  • Online Course
Amy Blankson
  • Digital Courses

Learn to Take Control of Your Tech and Find the Sweet Spot for Thriving in the Digital Era with Digital Wellness 101 Establish a healthier, more intentional relationship with your digital technology Understand common barriers to digital wellness Optimize your time and energy with effective boundary setting Benchmark and improve your wellness over time Digital […]

  • Instructor: Digital Wellness Institute
  • Free
Dorie Clark
  • Branding Course

Join Crisis Ready Course for a deep-dive course that will help you take your Crisis Communication and Leadership Skills and Capabilities to the next level. Effective communication is hard—especially when emotions are running high, facts are unknown, the media is sensationalizing the story, and stakeholder demands are pouring in.   In times like these, times […]

  • Instructor: Melissa Agnes
  • One-Time Payment
Michelle Poler
  • Communication

Viaja en First Class Course conmigo! Todos vamos a llegar al mismo destino, pero con este plan te aseguras de llegar con más confianza, más profundidad, de la mano de Michelle y con una tribu super-poderosa a tu lado ¿Qué es “mentoria grupal”? First Class Course Es un espacio donde voy a estar reunida con […]

  • Instructor: Michelle Poler
  • Online Course
  • 5 (1 reviews)
Simon T. Bailey
  • Life Coaching

Through Simon’s membership program BrilliantU,™ you’ll be inspired to break free from limitations, escape the cycle of conformity, and unleash your unique gifts to the world. BrilliantU | Simon T. Bailey TAKE THE LEAD IN YOUR PROFESSIONAL JOURNEY Experience fulfillment and joy in your career. Feeling undervalued at work? You’re not alone. Eighty-one percent of […]

  • Instructor: Simon T. Bailey
  • Subscription
  • Leadership Courses

The 1000 Leaders Initiative offers leaders help to develop the skills that will take them to their next level. Being a subject matter expert, high performing team member, or doing what you’ve always done is not enough. It’s simply not good business to promote a leader and then fail to develop them. Yet many organisations […]

  • Instructor: Dr Stacey Ashley
  • Online Course

Today, a lot is spoken about the need to ‘digitise’ and that if you ‘want your business to succeed’ you’ll digitally transform your business by using the Human Centric Course. However, if you just ‘put’ technology into your business, all your business challenges won’t just magically disappear. You need to use that tech to make […]

  • Instructor: Mike Saunders
  • FutureSelf Academy

My Unwavering Focus course teaches you how the mind works, and how to learn, practice and develop concentration and willpower. The purpose of this is so that you can empower yourself with these tools and teachings in order to focus your mind and energy towards manifesting your goals in life. I will also share with […]

  • Instructor: Dandapani
  • Online Course

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.