Winning the Battle for Relevance Masterclass
Payment Options
- One-Time Payment
- Cost: $297
- Online Course
About Course
Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass.
Winning the Battle for Relevance Masterclass
Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you:
- Determine your current relevance score as an individual, business or leader
- Identify the key disruptive threats that have the potential to impact your business or industry in the coming years
- Explore the 5 key reasons many businesses don’t realise they are becoming irrelevant till it’s almost too late – and which ones you may be vulnerable to
- Implement a range of simple and practical step-by-step strategies for driving innovation and re-invention
The course features over 50 video coaching modules from Michael McQueen as well as a number of diagnostic tools and interactive exercises designed to help you navigate the changes that lie ahead and emerge stronger and more relevant than ever.
View further Online Courses and download our Mobile App
About Instructor
Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books.
With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve.
Michael is a regular commentator on TV and radio and his work has featured in publications ranging from The Guardian to Forbes and CNN.
In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak.
Michael has spoken to over 500,000 people across 5 continents since 2004 and is known for his engaging, entertaining and practical conference presentations.
Course Modules
Introduction
- Welcome to the Course
- Meet Your Trainer
- ACTIVITY: Why does Relevance Matter to you?
The Relevance Curve: How To Measure Your Relevance
- ACTIVITY: What does Relevance mean to you?
- Introducing the Relevance Curve
- ACTIVITY: What Relevance Phase are you in Right now?
- 7 Signs you Could be near the Turning Point
- ACTIVITY: What does the Turning Point Look Like for you?
- Module and Insights Reflection
Beyond the Theoretical - How Irrelevance Can Impact Anyone
- The Relevance Curve in real Life
- ACTIVITY: Real-Life Reflection
- Module and Insights Reflection
What is your Silent Pulse?
- How Healthy is Your Business – Really?
- Explanation of Activity: I’ll know I’m Successful When
- ACTIVITY: I’ll Know I’m Successful When
- Why you may be Looking at the Wrong KPIs
- ACTIVITY: Measuring your Business’s Silent Pulse
- ACTIVITY: Looking to the Competition
- Module and Insights Reflection
Irrelevance: Fate or Failure?
- Is Failure Inevitable?
- ACTIVITY: Your Warning Signs
- Module and Insights Reflection
How To Prepare For and Pre-empt Disruption
- Shift is Happening… Are You Ready?
- Shift-Factor 1
- Shift-Factor 2
- Shift-Factor 3
- Shift-Factor 4
- Shift-Factor 5
- Beware the Fads
- ACTIVITY: Reducing the Disruption Risk Factor in Your Business
- Module and Insights Reflection
How To Avoid The Intoxicating Effects of Success
- Too Much of a Good Thing
- Intoxication Warning Sign 1
- Intoxication Warning Sign 2
- Intoxication Warning Sign 3
- Intoxication Warning Sign 4
- ACTIVITY: The Conformity Test
- Module and Insights Reflection
How To Avoid The Pitfalls of Preservation Obsession
- Evolution or Extinction – The Choice is Yours
- 5 Tips for Overcoming Neophobia
- Module and Insights Reflection
How To Avoid the Risk of ‘Progress Addiction’
- The Dark Side of Innovation
- ACTIVITY: Your Addiction to Progress Risk Assessment Part 2
- How to Strike the Balance Between Preservation and Progress
- Module and Insights Reflection
How To Avoid The Human Causes of Irrelevance
- The Road to Obsolescence is Man-Made
- ACTIVITY: We’re all Human Part 1
- ACTIVITY: We’re all Human Part 1
- ACTIVITY: Summarising the 5 Roads to Irrelevance’
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 1
- How to be be Enduring Not Endangered
- Battle Strategy 1: Re-Calibrate
- ACTIVITY: The Foundations of Re-Calibration
- 3 -Re-Calibration Questions
- ACTIVITY: Your Organizational or Personal DNA
- 4 Things Your Values Should NOT be
- ACTIVITY: Your Core Values
- Common Traps in Determining Your Driving Purpose
- DISCUSS: Your Driving Purpose
- ACTIVITY: Your Driving Purpose
- Module and Insights Reflection
- Recommended Reading
How To Achieve Relevance: Battle Strategy 2
- Introducing Battle Strategy 2: Re-Focus
- How To Restore Your Inspiration
- DISCUSS: Inspiration Ignitor
- ACTIVITY: Time to Re-Focus
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 3
- Introducing Battle Strategy 3: Re-Fresh
- How to Avoid the Tyranny of Tradition
- DISCUSS: Identifying Your Traditions
- ACTIVITY: Evaluating Your Traditions
- ACTIVITY: Your Pruning Strategies
- How the Baggage of Bureaucracy can slow you down
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 4 (Re-Engineer)
- Introducing Battle Strategy 4: Re-Engineer
- Re-Engineering Step 1: De-Construct
- ACTIVITY: Becoming Aware of What You’re Currently Doing
- Re-Engineering Step 2: Evaluation
- ACTIVITY: Analyse the List
- ACTIVITY: Remove the Misalignments
- Re-Engineering Step 3: Innovation
- ACTIVITY: Where and How to Innovate
- ACTIVITY: Bringing it All Together
How To Achieve Relevance: Battle Strategy 5
- Introducing Battle Strategy 5: Re-Frame
- Re-Framing Strategy 1: Leverage Fresh Eyes
- Re-Framing Strategy 2: Foster a Culture of Curiosity
- Re-Framing Strategy 3: Actively Encourage Dissent
- Re-Framing Strategy 4: Stay Alert to Serendipity
- Re-Framing Strategy 5: De-Stigmatize Risk and Failure
- ACTIVITY: Bringing it All Together
How To Achieve Relevance: Battle Strategy 6 (Re-Position)
- Introducing Battle Strategy 6: Re-Position
- 7 Re-Positioning Questions
- The 4 Practical Ways of Re-Positioning Your Business and Brand
- ACTIVITY: Developing a Re-Positioning Roadmap
Course Conclusion
- Conclusion and Summary
- Recommended Reading
- Connect With Michael
View Course Categories
Instructor Speaking Profiles
- (3 reviews)
- Change Strategist
Michael McQueen is an internationally acclaimed keynote speaker and expert in navigating change, recognized for his powerful insights on future trends and innovation. With over two decades of experience in helping organizations and leaders stay ahead of disruption, Michael has earned a reputation for delivering dynamic, research-backed strategies that drive resilience and adaptability. His best-selling […]
View other courses available
- Growth Mindset
Imagine two versions of yourself, 5 years into the future. What would your life be like if you continued to repeat your bad habits each day? What would life look like in five years if you stuck with good habits each day from The Habits Academy? From day to day, you may not recognize the […]
- Instructor: James Clear
- Mastermind
- Life Coaching
If you’re here at Successful Womens Academy, there are three things I know about you: You’ve already accomplished amazing things. You’re serious about becoming the best version of yourself. You’re ready to close the gap between where you are and where you really want to be. You know it’s not just about knowing what steps […]
- Instructor: Valorie Burton
- Online Course
- Business Strategy
In Growth IQ videobooks, author Tiffani Bova draws on decades of experience to identify ten growth paths to help your business conquer these challenges. Is your company recovering from a slowdown in growth? Or perhaps you can’t figure out how to sustainably scale? Growth IQ Videobook You’ll learn the tools needed to tackle growth in […]
- Instructor: Tiffani Bova
- One-Time Payment
- Growth Mindset
Develop Unbreakable Mental Toughness, Elite Physical Conditioning, And The Resilient Spirit Needed To Face Life’s Challenges Head-On through Sealfit Online. With SEALFIT ELITE PLUS, you’re not just getting a program to get chiseled abs and bulging muscles – you’re joining a community of like-minded individuals who are committed to taking responsibility for their lives and […]
- Instructor: Mark Divine
- Subscription
- Growth Mindset
Unknot your career kinks with this powerful and bite-sized career bootcamp called Unstuck Yourself I get it… You’re a high achiever. Yet you can’t help feeling stuck in your job…in your career (maybe even your life.) That sucks. And I want to be completely clear – you’re totally normal and you’re totally curable. Unstuck Yourself | Free Video […]
- Instructor: Erin Hatzikostas
- Free
- Sales Courses
All The Sales Tools You Need To Enable You To Working from Home Discover the H-O-M-E Success Formula and how to work from home effectively so you can keep selling, connecting, prospecting and Hitting Targets. Home Working The course has 123 videos, 8 EBooks, LinkedIn Templates and Scripts and Headline Creating Software. Contact us at Speakers Inc […]
- Instructor: Frank Furness
- Online Course
- Leadership Courses
This self-paced On-Demand Certificate Program is designed to equip leaders and practitioners with research-based tools and strategies to foster digital flourishing. On-Demand Certificate Program Understand key terminology of digital wellness and the attention economy Identify the warning signs of technology addiction, dependency and distress Understand current technology trends and their impact on human behavior Discuss […]
- Instructor: Digital Wellness Institute
- Online Course
- Business Strategy
Learn the proper way to set up your business and how to start Building Business Credit for your future success. As “The Peoples Shark”, Daymond has made an impact on the hopeful entrepreneurs vying for an investment in the Tank, as well as the millions of weekly viewers sitting at home, through his relatable story […]
- Instructor: Daymond John
- Currently Discounted
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
