Winning the Battle for Relevance Masterclass

Payment Options

  • One-Time Payment
  • Cost: $297
  • Online Course
About Course

Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass.

Winning the Battle for Relevance Masterclass

Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you:

  • Determine your current relevance score as an individual, business or leader
  • Identify the key disruptive threats that have the potential to impact your business or industry in the coming years
  • Explore the 5 key reasons many businesses don’t realise they are becoming irrelevant till it’s almost too late – and which ones you may be vulnerable to
  • Implement a range of simple and practical step-by-step strategies for driving innovation and re-invention

The course features over 50 video coaching modules from Michael McQueen as well as a number of diagnostic tools and interactive exercises designed to help you navigate the changes that lie ahead and emerge stronger and more relevant than ever.

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Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books.
With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve.

Michael is a regular commentator on TV and radio and his work has featured in publications ranging from The Guardian to Forbes and CNN.

In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak.

Michael has spoken to over 500,000 people across 5 continents since 2004 and is known for his engaging, entertaining and practical conference presentations.

Course Modules

  • Welcome to the Course
  • Meet Your Trainer
  • ACTIVITY: Why does Relevance Matter to you?

  • ACTIVITY: What does Relevance mean to you?
  • Introducing the Relevance Curve
  • ACTIVITY: What Relevance Phase are you in Right now?
  • 7 Signs you Could be near the Turning Point
  • ACTIVITY: What does the Turning Point Look Like for you?
  • Module and Insights Reflection

  • The Relevance Curve in real Life
  • ACTIVITY: Real-Life Reflection
  • Module and Insights Reflection

  • How Healthy is Your Business – Really?
  • Explanation of Activity: I’ll know I’m Successful When
  • ACTIVITY: I’ll Know I’m Successful When
  • Why you may be Looking at the Wrong KPIs
  • ACTIVITY: Measuring your Business’s Silent Pulse
  • ACTIVITY: Looking to the Competition
  • Module and Insights Reflection

  • Is Failure Inevitable?
  • ACTIVITY: Your Warning Signs
  • Module and Insights Reflection

  • Shift is Happening… Are You Ready?
  • Shift-Factor 1
  • Shift-Factor 2
  • Shift-Factor 3
  • Shift-Factor 4
  • Shift-Factor 5
  • Beware the Fads
  • ACTIVITY: Reducing the Disruption Risk Factor in Your Business
  • Module and Insights Reflection

  • Too Much of a Good Thing
  • Intoxication Warning Sign 1
  • Intoxication Warning Sign 2
  • Intoxication Warning Sign 3
  • Intoxication Warning Sign 4
  • ACTIVITY: The Conformity Test
  • Module and Insights Reflection

  • Evolution or Extinction – The Choice is Yours
  • 5 Tips for Overcoming Neophobia
  • Module and Insights Reflection

  • The Dark Side of Innovation
  • ACTIVITY: Your Addiction to Progress Risk Assessment Part 2
  • How to Strike the Balance Between Preservation and Progress
  • Module and Insights Reflection

  • The Road to Obsolescence is Man-Made
  • ACTIVITY: We’re all Human Part 1
  • ACTIVITY: We’re all Human Part 1
  • ACTIVITY: Summarising the 5 Roads to Irrelevance’
  • Module and Insights Reflection

  • How to be be Enduring Not Endangered
  • Battle Strategy 1: Re-Calibrate
  • ACTIVITY: The Foundations of Re-Calibration
  • 3 -Re-Calibration Questions
  • ACTIVITY: Your Organizational or Personal DNA
  • 4 Things Your Values Should NOT be
  • ACTIVITY: Your Core Values
  • Common Traps in Determining Your Driving Purpose
  • DISCUSS: Your Driving Purpose
  • ACTIVITY: Your Driving Purpose
  • Module and Insights Reflection
  • Recommended Reading

  • Introducing Battle Strategy 2: Re-Focus
  • How To Restore Your Inspiration
  • DISCUSS: Inspiration Ignitor
  • ACTIVITY: Time to Re-Focus
  • Module and Insights Reflection

  • Introducing Battle Strategy 3: Re-Fresh
  • How to Avoid the Tyranny of Tradition
  • DISCUSS: Identifying Your Traditions
  • ACTIVITY: Evaluating Your Traditions
  • ACTIVITY: Your Pruning Strategies
  • How the Baggage of Bureaucracy can slow you down
  • Module and Insights Reflection

  • Introducing Battle Strategy 4: Re-Engineer
  • Re-Engineering Step 1: De-Construct
  • ACTIVITY: Becoming Aware of What You’re Currently Doing
  • Re-Engineering Step 2: Evaluation
  • ACTIVITY: Analyse the List
  • ACTIVITY: Remove the Misalignments
  • Re-Engineering Step 3: Innovation
  • ACTIVITY: Where and How to Innovate
  • ACTIVITY: Bringing it All Together

  • Introducing Battle Strategy 5: Re-Frame
  • Re-Framing Strategy 1: Leverage Fresh Eyes
  • Re-Framing Strategy 2: Foster a Culture of Curiosity
  • Re-Framing Strategy 3: Actively Encourage Dissent
  • Re-Framing Strategy 4: Stay Alert to Serendipity
  • Re-Framing Strategy 5: De-Stigmatize Risk and Failure
  • ACTIVITY: Bringing it All Together

  • Introducing Battle Strategy 6: Re-Position
  • 7 Re-Positioning Questions
  • The 4 Practical Ways of Re-Positioning Your Business and Brand
  • ACTIVITY: Developing a Re-Positioning Roadmap

  • Conclusion and Summary
  • Recommended Reading
  • Connect With Michael

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Instructor Speaking Profiles

Michael McQueen
  • Change Strategist

Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books. With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve. Michael is a regular commentator on TV and radio and his work has featured in […]

  • Travels from: Sydney, NSW

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