Winning the Battle for Relevance Masterclass
Payment Options
- One-Time Payment
- Cost: $297
- Online Course
About Course
Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass.
Winning the Battle for Relevance Masterclass
Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you:
- Determine your current relevance score as an individual, business or leader
- Identify the key disruptive threats that have the potential to impact your business or industry in the coming years
- Explore the 5 key reasons many businesses don’t realise they are becoming irrelevant till it’s almost too late – and which ones you may be vulnerable to
- Implement a range of simple and practical step-by-step strategies for driving innovation and re-invention
The course features over 50 video coaching modules from Michael McQueen as well as a number of diagnostic tools and interactive exercises designed to help you navigate the changes that lie ahead and emerge stronger and more relevant than ever.
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About Instructor
Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books.
With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve.
Michael is a regular commentator on TV and radio and his work has featured in publications ranging from The Guardian to Forbes and CNN.
In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak.
Michael has spoken to over 500,000 people across 5 continents since 2004 and is known for his engaging, entertaining and practical conference presentations.
Course Modules
Introduction
- Welcome to the Course
- Meet Your Trainer
- ACTIVITY: Why does Relevance Matter to you?
The Relevance Curve: How To Measure Your Relevance
- ACTIVITY: What does Relevance mean to you?
- Introducing the Relevance Curve
- ACTIVITY: What Relevance Phase are you in Right now?
- 7 Signs you Could be near the Turning Point
- ACTIVITY: What does the Turning Point Look Like for you?
- Module and Insights Reflection
Beyond the Theoretical - How Irrelevance Can Impact Anyone
- The Relevance Curve in real Life
- ACTIVITY: Real-Life Reflection
- Module and Insights Reflection
What is your Silent Pulse?
- How Healthy is Your Business – Really?
- Explanation of Activity: I’ll know I’m Successful When
- ACTIVITY: I’ll Know I’m Successful When
- Why you may be Looking at the Wrong KPIs
- ACTIVITY: Measuring your Business’s Silent Pulse
- ACTIVITY: Looking to the Competition
- Module and Insights Reflection
Irrelevance: Fate or Failure?
- Is Failure Inevitable?
- ACTIVITY: Your Warning Signs
- Module and Insights Reflection
How To Prepare For and Pre-empt Disruption
- Shift is Happening… Are You Ready?
- Shift-Factor 1
- Shift-Factor 2
- Shift-Factor 3
- Shift-Factor 4
- Shift-Factor 5
- Beware the Fads
- ACTIVITY: Reducing the Disruption Risk Factor in Your Business
- Module and Insights Reflection
How To Avoid The Intoxicating Effects of Success
- Too Much of a Good Thing
- Intoxication Warning Sign 1
- Intoxication Warning Sign 2
- Intoxication Warning Sign 3
- Intoxication Warning Sign 4
- ACTIVITY: The Conformity Test
- Module and Insights Reflection
How To Avoid The Pitfalls of Preservation Obsession
- Evolution or Extinction – The Choice is Yours
- 5 Tips for Overcoming Neophobia
- Module and Insights Reflection
How To Avoid the Risk of ‘Progress Addiction’
- The Dark Side of Innovation
- ACTIVITY: Your Addiction to Progress Risk Assessment Part 2
- How to Strike the Balance Between Preservation and Progress
- Module and Insights Reflection
How To Avoid The Human Causes of Irrelevance
- The Road to Obsolescence is Man-Made
- ACTIVITY: We’re all Human Part 1
- ACTIVITY: We’re all Human Part 1
- ACTIVITY: Summarising the 5 Roads to Irrelevance’
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 1
- How to be be Enduring Not Endangered
- Battle Strategy 1: Re-Calibrate
- ACTIVITY: The Foundations of Re-Calibration
- 3 -Re-Calibration Questions
- ACTIVITY: Your Organizational or Personal DNA
- 4 Things Your Values Should NOT be
- ACTIVITY: Your Core Values
- Common Traps in Determining Your Driving Purpose
- DISCUSS: Your Driving Purpose
- ACTIVITY: Your Driving Purpose
- Module and Insights Reflection
- Recommended Reading
How To Achieve Relevance: Battle Strategy 2
- Introducing Battle Strategy 2: Re-Focus
- How To Restore Your Inspiration
- DISCUSS: Inspiration Ignitor
- ACTIVITY: Time to Re-Focus
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 3
- Introducing Battle Strategy 3: Re-Fresh
- How to Avoid the Tyranny of Tradition
- DISCUSS: Identifying Your Traditions
- ACTIVITY: Evaluating Your Traditions
- ACTIVITY: Your Pruning Strategies
- How the Baggage of Bureaucracy can slow you down
- Module and Insights Reflection
How To Achieve Relevance: Battle Strategy 4 (Re-Engineer)
- Introducing Battle Strategy 4: Re-Engineer
- Re-Engineering Step 1: De-Construct
- ACTIVITY: Becoming Aware of What You’re Currently Doing
- Re-Engineering Step 2: Evaluation
- ACTIVITY: Analyse the List
- ACTIVITY: Remove the Misalignments
- Re-Engineering Step 3: Innovation
- ACTIVITY: Where and How to Innovate
- ACTIVITY: Bringing it All Together
How To Achieve Relevance: Battle Strategy 5
- Introducing Battle Strategy 5: Re-Frame
- Re-Framing Strategy 1: Leverage Fresh Eyes
- Re-Framing Strategy 2: Foster a Culture of Curiosity
- Re-Framing Strategy 3: Actively Encourage Dissent
- Re-Framing Strategy 4: Stay Alert to Serendipity
- Re-Framing Strategy 5: De-Stigmatize Risk and Failure
- ACTIVITY: Bringing it All Together
How To Achieve Relevance: Battle Strategy 6 (Re-Position)
- Introducing Battle Strategy 6: Re-Position
- 7 Re-Positioning Questions
- The 4 Practical Ways of Re-Positioning Your Business and Brand
- ACTIVITY: Developing a Re-Positioning Roadmap
Course Conclusion
- Conclusion and Summary
- Recommended Reading
- Connect With Michael
View Course Categories
Instructor Speaking Profiles
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- Change Strategist
Michael McQueen is an internationally acclaimed keynote speaker and expert in navigating change, recognized for his powerful insights on future trends and innovation. With over two decades of experience in helping organizations and leaders stay ahead of disruption, Michael has earned a reputation for delivering dynamic, research-backed strategies that drive resilience and adaptability. His best-selling […]
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