Winning the Battle for Relevance Masterclass

Payment Options

  • One-Time Payment
  • Cost: $297
  • Online Course
About Course

Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass.

Winning the Battle for Relevance Masterclass

Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you:

  • Determine your current relevance score as an individual, business or leader
  • Identify the key disruptive threats that have the potential to impact your business or industry in the coming years
  • Explore the 5 key reasons many businesses don’t realise they are becoming irrelevant till it’s almost too late – and which ones you may be vulnerable to
  • Implement a range of simple and practical step-by-step strategies for driving innovation and re-invention

The course features over 50 video coaching modules from Michael McQueen as well as a number of diagnostic tools and interactive exercises designed to help you navigate the changes that lie ahead and emerge stronger and more relevant than ever.

View further Online Courses and download our Mobile App

Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books.
With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve.

Michael is a regular commentator on TV and radio and his work has featured in publications ranging from The Guardian to Forbes and CNN.

In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak.

Michael has spoken to over 500,000 people across 5 continents since 2004 and is known for his engaging, entertaining and practical conference presentations.

Course Modules

  • Welcome to the Course
  • Meet Your Trainer
  • ACTIVITY: Why does Relevance Matter to you?

  • ACTIVITY: What does Relevance mean to you?
  • Introducing the Relevance Curve
  • ACTIVITY: What Relevance Phase are you in Right now?
  • 7 Signs you Could be near the Turning Point
  • ACTIVITY: What does the Turning Point Look Like for you?
  • Module and Insights Reflection

  • The Relevance Curve in real Life
  • ACTIVITY: Real-Life Reflection
  • Module and Insights Reflection

  • How Healthy is Your Business – Really?
  • Explanation of Activity: I’ll know I’m Successful When
  • ACTIVITY: I’ll Know I’m Successful When
  • Why you may be Looking at the Wrong KPIs
  • ACTIVITY: Measuring your Business’s Silent Pulse
  • ACTIVITY: Looking to the Competition
  • Module and Insights Reflection

  • Is Failure Inevitable?
  • ACTIVITY: Your Warning Signs
  • Module and Insights Reflection

  • Shift is Happening… Are You Ready?
  • Shift-Factor 1
  • Shift-Factor 2
  • Shift-Factor 3
  • Shift-Factor 4
  • Shift-Factor 5
  • Beware the Fads
  • ACTIVITY: Reducing the Disruption Risk Factor in Your Business
  • Module and Insights Reflection

  • Too Much of a Good Thing
  • Intoxication Warning Sign 1
  • Intoxication Warning Sign 2
  • Intoxication Warning Sign 3
  • Intoxication Warning Sign 4
  • ACTIVITY: The Conformity Test
  • Module and Insights Reflection

  • Evolution or Extinction – The Choice is Yours
  • 5 Tips for Overcoming Neophobia
  • Module and Insights Reflection

  • The Dark Side of Innovation
  • ACTIVITY: Your Addiction to Progress Risk Assessment Part 2
  • How to Strike the Balance Between Preservation and Progress
  • Module and Insights Reflection

  • The Road to Obsolescence is Man-Made
  • ACTIVITY: We’re all Human Part 1
  • ACTIVITY: We’re all Human Part 1
  • ACTIVITY: Summarising the 5 Roads to Irrelevance’
  • Module and Insights Reflection

  • How to be be Enduring Not Endangered
  • Battle Strategy 1: Re-Calibrate
  • ACTIVITY: The Foundations of Re-Calibration
  • 3 -Re-Calibration Questions
  • ACTIVITY: Your Organizational or Personal DNA
  • 4 Things Your Values Should NOT be
  • ACTIVITY: Your Core Values
  • Common Traps in Determining Your Driving Purpose
  • DISCUSS: Your Driving Purpose
  • ACTIVITY: Your Driving Purpose
  • Module and Insights Reflection
  • Recommended Reading

  • Introducing Battle Strategy 2: Re-Focus
  • How To Restore Your Inspiration
  • DISCUSS: Inspiration Ignitor
  • ACTIVITY: Time to Re-Focus
  • Module and Insights Reflection

  • Introducing Battle Strategy 3: Re-Fresh
  • How to Avoid the Tyranny of Tradition
  • DISCUSS: Identifying Your Traditions
  • ACTIVITY: Evaluating Your Traditions
  • ACTIVITY: Your Pruning Strategies
  • How the Baggage of Bureaucracy can slow you down
  • Module and Insights Reflection

  • Introducing Battle Strategy 4: Re-Engineer
  • Re-Engineering Step 1: De-Construct
  • ACTIVITY: Becoming Aware of What You’re Currently Doing
  • Re-Engineering Step 2: Evaluation
  • ACTIVITY: Analyse the List
  • ACTIVITY: Remove the Misalignments
  • Re-Engineering Step 3: Innovation
  • ACTIVITY: Where and How to Innovate
  • ACTIVITY: Bringing it All Together

  • Introducing Battle Strategy 5: Re-Frame
  • Re-Framing Strategy 1: Leverage Fresh Eyes
  • Re-Framing Strategy 2: Foster a Culture of Curiosity
  • Re-Framing Strategy 3: Actively Encourage Dissent
  • Re-Framing Strategy 4: Stay Alert to Serendipity
  • Re-Framing Strategy 5: De-Stigmatize Risk and Failure
  • ACTIVITY: Bringing it All Together

  • Introducing Battle Strategy 6: Re-Position
  • 7 Re-Positioning Questions
  • The 4 Practical Ways of Re-Positioning Your Business and Brand
  • ACTIVITY: Developing a Re-Positioning Roadmap

  • Conclusion and Summary
  • Recommended Reading
  • Connect With Michael

View Course Categories

Instructor Speaking Profiles

  • (3 reviews)
Michael McQueen
  • Change Strategist

Michael McQueen is an internationally acclaimed keynote speaker and expert in navigating change, recognized for his powerful insights on future trends and innovation. With over two decades of experience in helping organizations and leaders stay ahead of disruption, Michael has earned a reputation for delivering dynamic, research-backed strategies that drive resilience and adaptability. His best-selling […]

  • (62)

User Reviews

View other courses available

Alison Canavan
  • Growth Mindset

This is a four week course which explores four key areas essential to your own personal growth and success for the power is in you. They are: WEEK 1. The Power of Calm and Presence WEEK 2. The Power of Small Changes WEEK 3. The Power of Decision WEEK 4. The Power of Your Response […]

  • Instructor: Alison Canavan
  • Video Course
Dr. Jackie Freiberg

BE RESILIENT is a course specifically designed to help YOU confront your fear, renounce routine and resignation, and trade “okay and getting by” for a bigger YES! YES, gives you the courage to take a chance, to step out of your comfort zone and into your adventure. The world, your world is crying out for […]

  • Instructor: Dr. Kevin Freiberg
  • Online Course
Vishen Lakhiani
  • Growth Mindset

This is a program for anyone looking to expand their reach, grow their network and build an alliance of connections globally. Through the Mastering Authentic Networking program, you gain a remarkable framework anyone can use to nurture a personal network of authentic and transformational relationships. Even if you’ve never considered yourself a “people” person. And […]

  • Instructor: Vishen Lakhiani
  • Join Waiting List
Nadia Bilchik
  • Soft Skills

Web Camera Confidence is an interactive experience designed to give you on-camera strategies and tools to PROJECT COMPETENCE, CONFIDENCE, AND CREDIBILITY WITH EASE! Do you ever struggle in front of a camera or have moments of panic, discomfort, or anxiety in a virtual meeting? Web Camera Confidence Your brain shuts down….. You can’t find the words […]

  • Instructor: Nadia Bilchik
  • Online Course
candice-mama-south-africa-th
  • Inspiration Courses

”Forgiveness Redefined” is an internationally accredited CPD course. The author-led course, Forgiveness Redefined, allows students to learn about Candice Mama’s honest and healing story. This course tells how Candice discovered ways in order to deal with the death of her father, Glenack Masilo Mama. In addition, on this course the student will learn how she […]

  • Instructor: Candice Mama
  • FutureSelf Academy
John H Brennan
  • Emotional Intelligence

Being aware of and managing your emotions, as you have empathy for other people’s emotions, will allow you to make better decisions for building relationships. Using your Emotional Intelligence is the way to succeed in life. As a son/daughter, brother/ sister, friend, mother/father, grandparent, team player, employee, manager, owner… The E I Connection Course In […]

  • Instructor: John H Brennan
  • Online Course
Jasmine Star

Time For A Brand Refresh and Branding Strategies? Are you frustrated because you feel invisible no matter how much work you do to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results? Beyond taking risks, Jasmine Star understands the challenge of thinking like a […]

  • Instructor: Jasmine Star
  • Currently Discounted
  • Women Empowerment

The FEARless Masterclass tackles the multi-faceted impact fear has on our lives and empowers you with the skills to rewire your brain and transform any fear into rocket fuel. Whether you’re experiencing imposter syndrome, stress, difficulty setting boundaries, people-pleasing, or something else [there’s a lot of ways fear shows up!], this course will empower you […]

  • Instructor: Dr. Rebecca Heiss
  • Video Course

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.