The Surprising Powerful Way to Win in a Complex World
We live in a world where competition and change are increasing to unprecedented levels.
Our organizations are facing mind-boggling challenges, from game-shifting technologies to supply chain disruption to global terrorism.
How do we best lead in this complex, messy, ever-changing environment that is our new world?
Drawing on his experience as Military Peacekeeping Commander, highly acclaimed Ultra-Endurance Competitor, and sought-after Executive Coach, Urs makes a compelling case: leadership principles from volatile peacekeeping operations and “last-man-standing” ultra-endurance competitions also apply to today’s turbulent world of business.
Leadership for High Performing Teams
Never have the demands placed on leaders been higher and more challenging. Change and competitive disruption are rising to unprecedented levels.
Are the leadership tactics of the past still the best way to build a successful team and organization? Or is it time to re-think how we lead in this complex, messy, ever-changing, new world?
Drawing on his experience as Military Peacekeeping Commander, highly acclaimed Ultra-Endurance Competitor and sought-after Executive Coach, Urs Koenig makes the compelling case that it’s time to make a real change.
Leading in high-pressure, complex, ever-changing environments requires humility, relentless focus, the ability to fail successfully and a strong commitment to continuously improve one’s leadership.
Urs Koenig is an internationally recognized leadership keynote speaker, former ultra-endurance champion, military peacekeeping commander, and seasoned executive coach known for his no-nonsense approach to driving measurable behavioral change. His career defies convention. After a standout professional skiing career and multiple championship wins as coach of the Swiss University Ski Team, Urs sought new challenges through ultra-endurance cycling and adventure racing, earning victories and course records around the world. His relentless curiosity and performance mindset later propelled him into academia, where he served as assistant professor and research fellow at the University of Zurich and Australian National University, as well as adjunct professor at Seattle University. During this period, he became a widely published researcher and an in-demand global speaker.
Transitioning into leadership development, Urs spent the last 20 years coaching more than 250 leaders and numerous teams across three continents. His evidence-based, practical framework helps leaders navigate complexity, strengthen decision-making, and create cultures defined by accountability and action. True to his commitment to stretch himself, Urs re-entered the military at age fifty, serving as a Military Peacekeeping Commander in a NATO mission in the Balkans. That experience sharpened his insights on leadership under pressure and leading diverse teams in high-stakes environments.
For Urs Koenig, challenging people to help them achieve top performance and bringing transformation is at the heart of everything he does.
His journey has been non-traditional at every step. After his highly successful skiing career, he coached the Swiss University Ski Team and won numerous championships worldwide. Always eager to challenge himself as well as others, he entered the world of ultra-endurance cycling and adventure racing. He has won numerous races and holds several course records.
Urs Koenig combines his endurance energy with strong intellect. He has been an assistant professor and research fellow at the University of Zurich, Switzerland and at the Australian National University, Canberra, Australia, as well as adjunct professor at Seattle University. During that time, he published widely and was a sought-after speaker around the globe.
After his academic career, Urs built a highly successful leadership development practice. Over the last 20 years, he has coached more than 250 individual leaders and dozens of leadership teams across three continents. His no-nonsense approach continues to deliver measurable behavioral change for leaders.
Always looking to stretch himself, Urs re-entered the military in 2017 (at age 50!) and served as Military Peacekeeping Commander in the NATO mission in the Balkans.
Urs Koenig is a recognized thought leader and leadership keynote speaker focusing on how to lead to win in a complex world. With Urs, audiences learn to challenge today’s leadership paradigms and leave inspired, with actionable, no-nonsense take-aways, helping them to answer this crucial question: What should I do differently on Monday morning?
Having started his career in professional sport, Urs brings the same passion, drive, and team approach to everything he does. He is on a mission to help people and organizations unlock their leadership potential. And yes, he still kicks it on skis.
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A compelling five-minute keynote reel where leadership expert Urs Koenig illustrates how humility, failure, and high-stakes experiences—from NATO peacekeeping to ultra-endurance racing—shape resilient, high-performing leaders.
In this keynote showcase, Urs Koenig introduces his trademark no-nonsense approach to leadership by emphasizing that leaders are “always on stage.” He explains that every moment, especially the ones leaders think go unnoticed, shapes trust, culture, and team performance. His message is grounded in a career spanning business leadership, elite endurance competition, and military peacekeeping.
Urs recounts rejoining the military at nearly fifty and being thrust into demanding training with much younger soldiers. In one defining moment, he accidentally drops his bulletproof vest on a cold winter morning in Switzerland and is sharply reprimanded by a sergeant twenty-five years his junior. Despite holding superior rank and having just left his family in Seattle, Urs swallows his pride, picks up the vest, and stays silent. The experience becomes the first of many lessons in humility during his nine-month deployment.
He highlights that humility is rarely discussed or modeled within military culture, yet it is essential for effective leadership. It forces leaders to ask deeper, more challenging questions. Urs shares how this shift in thinking helped him consider whether peacekeepers might sometimes stand in the way of conflicts resolving themselves—an example of how humility leads to sharper insight and better decision-making.
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