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Martin was asked to provide a Keynote in Moscow outlining how Codec.ai uses artificial intelligence to drive creative decision making that really works
After delivering the keynote at ITP Live’s ‘AI for Business’ summit, Martin spoke to reporters about the value of machine learning and AI in the Middle East and the challenges and opportunities for companies deploying AI
Moving beyond the buzzwords, what can you learn from the world’s most innovative companies, CEOs and celebrities and how will this help you innovative in your business?
‘Innovation or distraction? How to identify the innovations that your company needs to be ahead of and those which you need to ignore’
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Martin Adams is an international keynote speaker and workshop leader on the topics of artificial intelligence, disruptive technology and innovation.
Martin has a rich background as a cutting-edge entrepreneur, innovation advisor and policy expert. As an entrepreneur, he helped setup the world’s first ever social media consultancy, which was eventually backed by Sean Parker (President of Facebook and founder of Napster), where he started to learn about the power of understanding audiences to drive company innovation.
Martin Adams is also the CEO and Founder of Codec.ai, a company that has raised millions to map popular culture around the globe and help companies understand what products and communications their audiences want them to create, before companies have to guess. Codec works with the leading brands in the world, including Unilever, Nespresso Time Inc and the BBC, and has been recognised as ‘the Best Artificial Intelligence Product in Marketing’ (CognitionX), one of the ‘Hottest AI Businesses in Europe’ (TechCrunch) and one of the ’50 most disruptive businesses in the UK’ (Real Business).
As an innovation advisor, Martin Adams has worked with some of the world’s most high-profile individuals and organisations in the world on how to use technology to be more innovative and connect more deeply with real people- including companies like Pfizer and Red Bull, influencers like Barack Obama, and governmental organisations like the Royal Marines.
Having used his most precious asset as a student- a university ‘.ac.uk’ email address- to get access to a then-unknown site called Facebook, he helped to start one of the world’s first social media consultancies more than 15 years ago which worked with the world’s leading companies and innovative figures like Madonna and Lady Gaga. This sparked a fascination with building innovative businesses and creating intellectual property which Martin took to the next level after he was offered a place at Harvard Law School.
While there he worked at the Berkman Centre for Internet and Society with the famous street-artist Shepard Fairey, advising on intellectual property and digital issues and defending him in a legal battle over the famous Obama ‘Hope’ poster- one of the most high profile intellectual property cases ever contested, receiving coverage in the New York Times, Guardian and BBC.
After graduating from Harvard Law with a Dean’s Prize, Martin was recruited by the firm he had fought against in this suit, and given the brief of counselling the firm, and its top private equity clients, on the transformative aspect of social and digital media in their business portfolios.
He worked on the portfolios of some of the world’s most successful venture and private equity firms and with clients like Facebook and Samsung. Martin Adams was lured back to East London from New York by Songkick.com (where he worked on business development and using audience data to change the way the music industry operated before Songick was acquired by Warner Music Group.) Coming from a family of teachers with no knowledge of business or technology, Martin is firmly committed to helping younger people understand both.
Martin Adams founded the Social Media Unit @ UCL to promote wider discussion at the policy and political level around tech and digital in the UK and Europe, and to make these industries more understood and accessible for school leavers, students and budding entrepreneurs from all sections of society.
Martin Adams has been engaged as an Advisor & Strategic Consultant to the Royal Marines on Psychographic Terrain Mapping & the digital war against ISIS, and the Department for Communities & Local Government, and is an Advisor to The Inspire Movement, a movement for entrepreneurs and innovative thought leaders who have been through adversity and emerged transformed for the better.
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David Allison is a distinguished figure in the realm of human values, a global researcher, and a best-selling author, whose mission revolves around reshaping our comprehension of human behavior and interaction. With a rich and diverse career traversing marketing, research, and prolific authorship, David has left an indelible mark by introducing human values as a […]
Winston Ma, CFA & Esq., is an esteemed figure in the global digital economy, whose multi-faceted career has made him a sought-after speaker, advisor, and thought leader in Chinese economics and global tech investment. His journey spans roles as an investor, attorney, author, and educator, giving him a broad, yet incisive, understanding of the dynamic […]
Tom Goodwin is a dynamic and sought-after speaker who is at the forefront of innovation in marketing and artificial intelligence. With a career spanning over two decades, Tom has earned a reputation as a thought leader and visionary, constantly challenging the status quo and inspiring audiences around the world. His insights into the digital landscape […]
Jack Uldrich is a well — recognized global futurist, speaker, and author of eleven books, including a number of award — winning best sellers. He is a frequent speaker on technology, change management and leadership and has addressed hundreds of corporations, associations and not-for-profit organizations on five continents. He regularly makes television appearances on the […]
Richard van Hooijdonk is a futurist, keynote speaker, and trendwatcher renowned for his expertise in new technology. With a passion for exploring the future, Richard has taken his commitment to understanding emerging trends to the next level by incorporating several chip implants, allowing him to physically experience the advancements shaping tomorrow’s world. As an authority […]
John Sanei is a world-renowned futurist, best-selling author, and global keynote speaker who has made an indelible mark on the world of business and leadership. With a unique ability to merge human psychology with business strategy, John has become a sought-after thought leader, helping organizations around the world to navigate the complexities of the future. […]
Silvia Garcia, the former International Marketing Director and President of the Happiness Institute at Coca-Cola, is a pioneer in the field of understanding how emotions impact consumer and employee behavior. With her unparalleled expertise, she has inspired millions to revolutionize their approach to sales, customer retention, relationship-building, leadership, and overall success. Silvia Garcia’s insights have […]
Srinivas Rao is a visionary in the realm of creativity and AI. As the host of the acclaimed podcast, The Unmistakable Creative, he’s interviewed over a thousand thought leaders, gleaning profound insights on creativity, innovation, and the transformative power of AI. Srinivas Rao | Creativity Expert His bestselling book, The Art of Being Unmistakable, has […]
Called “Silicon Valley’s most provocative voice” for his ideas on technology trends, globalization, US competitiveness, and the future, Vivek Wadhwa’s work puts him at the heart of innovation. From tech entrepreneur and business owner to accomplished academic and widely published author, he served as a Stanford University research fellow and the Director of Research at […]
Dr. Vivienne Ming stands at the intersection of science, technology, and human potential. As a theoretical neuroscientist, delusional inventor, and demented author, she has dedicated her career to exploring how cutting-edge advancements can unlock and maximize human capacity. With a reputation for being one of the most innovative and thought-provoking speakers of our time, Dr. […]
Déborah Berebichez is the first Mexican woman to obtain a Ph.D. in physics from Stanford University. Her passion is to empower young people to learn science and to improve the state of STEM education (science, technology, engineering and math) in the world. Her education and background help her to make science accessible to a wide range […]
Tim Urban, a master of unraveling the intricate tapestry of modern life, offers audiences around the globe insights into leadership, technology, artificial intelligence, creativity, innovation, and the human experience. His unique ability to clarify complex subjects with humor and relatable examples has made him a beloved figure and a sought-after speaker at conferences, corporate events, […]
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