Sheri Jacobs: Leadership Strategist

    Innovation speaker and leadership strategist Sheri Jacobs empowers organizations to embrace change, foster innovation, and build future-ready cultures through research-driven leadership insights.

    Sheri Jacobs - Image 01 (July 30, 2026)

    Quick Facts:

      • International keynote speaker on innovation and the future of work
      • Founder and CEO of Avenue M Group
      • Three-time bestselling author
      • Researcher who has surveyed nearly one million people
    • Formats:
    • Keynote Speaker | Innovation Speaker | Leadership Strategist
    • Audiences:
    • Corporate leaders, executive teams, associations, innovation professionals, HR leaders, business owners, government organizations, and companies navigating organizational change, transformation, and future workforce challenges.
    • Outcomes:
      1. Build innovation-focused cultures that encourage collaboration, experimentation, and continuous improvement.
      2. Develop leadership strategies that strengthen organizational agility and resilience during change.
      3. Equip teams with practical tools to navigate uncertainty while preparing for the future of work.
    8 min read
    Reviews: (0 reviews)
    • Travels from: Denver, CO
    • **US Fee range: $10,000 - $15,000

    Talent Services

    Keynote Topics:

    The world today is changing faster than it ever has before and only a fraction of the speed that it will in the years to come. As a result, leaders are waking up to the fact that what got us to where we are today aren’t the same ‘best’ practices that will get us to where we’re going.
     
    Today, leaders need to adopt what innovation and leadership expert Sheri Jacobs has uncovered as THE NEW RULES for leading through uncertainty and thriving in the future.
     
    By giving everyone a voice, assessing change capacity, and taking more shots, Sheri pairs decades of executive leadership experience and case studies with breathtaking photography as she paves the way for leaders to not only fix what needs improving but accelerate what is already working, too. 
     
    In this actionable, inspiring, and insightful keynote, leaders from all industries and sectors, and sizes, will learn exactly how to lead engaged, creative, psychologically safe, and thriving teams as we collectively navigate the ever-changing future of work together.
     
    Outcomes
    • Build a Culture of Trust and Innovation. Learn practical strategies to amplify every team member’s voice, creating an environment where creative thinking flourish.
    • Master the Innovation Capacity Framework. Discover how to assess your organization’s readiness for change and identify the specific boundaries that may be limiting your growth potential.
    • Transform Risk into Opportunity. Gain research-backed methods to reframe failure as valuable experimentation, turning setbacks into catalysts for breakthrough innovation.
    In today’s market, traditional innovation approaches are failing organizations – leading to stale ideas, missed opportunities, and potential obsolescence. Through an unconventional “Worst Idea Never” framework, Sheri challenges traditional brainstorming methods and introduces a counterintuitive approach that consistently produces breakthrough innovations.
     
    This engaging presentation demonstrates how embracing seemingly “bad” ideas can transform your innovation pipeline and organizational culture. Using real-world case studies and interactive exercises, Sheri reveals how leading companies are using this method to stay ahead of disruption and thrive in rapidly changing markets.
     
    ROI & Key Outcomes
    • Master the “Worst Idea Never” method to generate unexpected breakthrough innovations
    • Learn practical strategies to build an agile, innovation-driven culture
    • Develop frameworks for leveraging AI and emerging technologies to accelerate growth

    A Keynote on Leadership, Culture, and Building Customer Loyalty That Lasts

    In a world of constant noise, endless options, and shrinking attention spans, customer loyalty is harder to earn—and easier to lose—than ever before.

    Discounts don’t build loyalty. Convenience isn’t enough. And even great service is no longer a differentiator.

    So what actually makes customers stay?

    In this engaging and insight-driven keynote, Sheri Jacobs reveals a powerful shift: the organizations winning today aren’t just creating satisfied customers—they’re creating a sense of belonging.

    And that doesn’t start with marketing. It starts with leadership and culture.

    Blending real-world examples, sharp insights, and actionable strategies, Sheri shows how the most successful organizations align leadership, culture, and customer experience to create deeper emotional connection, stronger loyalty, and sustained growth.

    Audiences will learn why traditional approaches to customer engagement fall short—and what it takes to build relationships that turn customers into advocates, communities into ecosystems, and transactions into long-term value.

    Because in a distracted world, the organizations that win aren’t the loudest.

    They’re the ones customers feel connected to.

    Key Takeaways

    • Understand the new drivers of customer loyalty—and why traditional tactics no longer work

    • Discover how to create a sense of belonging that turns customers into advocates

    • Rethink customer experience as a growth strategy—not just a service function

    Talent Short Bio

    Sheri Jacobs is an internationally recognized keynote speaker, innovation strategist, bestselling author, researcher, and founder and CEO of Avenue M Group. She helps organizations navigate disruption, accelerate innovation, and build future-ready cultures by combining data-driven research with practical leadership strategies that inspire meaningful and sustainable change.

    Over the course of her career, Sheri has surveyed nearly one million people and partnered with more than 300 organizations to understand what enables individuals, teams, and businesses to successfully adapt in an increasingly complex world. Her evidence-based approach provides leaders with actionable insights that strengthen innovation, improve organizational agility, and unlock the collective intelligence of their people.

    A three-time bestselling author, Sheri is widely recognized for helping leaders answer some of today’s most pressing business questions: how to encourage innovation without sacrificing stability, how to create environments where every voice contributes to success, and how to develop resilient organizations that embrace change as a competitive advantage. Through Avenue M Group, she has pioneered innovative methodologies that measure organizational readiness for change and equip leaders to navigate transformation with confidence.

    Sheri Jacobs transforms the way organizations approach innovation, navigate uncertainty, and thrive in the future of work.

    A three-time bestselling author, researcher, and founder/CEO of Avenue M Group, she delves into critical questions facing today’s leaders.

    • How can leaders amplify every voice in their organization to unlock hidden potential?
    • What new rules will help leaders strengthen their capacity for change?
    • How can leaders encourage experimentation and risk-taking while maintaining organizational stability?

    Sheri has dedicated her career to empowering organizations through data-driven insights and innovative solutions. Having surveyed nearly one million people and collaborated with over 300 organizations, she brings a unique perspective that combines business acumen and real-world examples with the eye of an award-winning wildlife photographer.

    Through Avenue M Group, she has revolutionized how organizations assess their capacity for change and navigate transformation. Her global keynotes and workshops have inspired audiences worldwide while her service on the Board of Directors for the American Society of Association Executives (ASAE) and the ASAE Foundation has helped shape industry standards.

    Sheri’s approach to innovation and leadership draws from her extensive research and hands-on experience, demonstrating that success in today’s rapidly changing environment requires new strategies and perspectives. Her methodology focuses on giving everyone a voice, overcoming growth barriers, and taking calculated risks—principles she’s developed through decades of real-world experience helping organizations adapt and thrive.

    Beyond her consulting work, Sheri Jacobs serves on the Board of Directors of the American Society of Association Executives (ASAE) and the ASAE Foundation, contributing to the advancement of leadership and organizational excellence across the association sector.

    Adding a distinctive perspective to her work is Sheri’s passion as an award-winning wildlife photographer. Her experiences photographing wildlife across destinations from Antarctica to Zambia provide powerful metaphors for adaptability, resilience, observation, and creativity, enriching her presentations with memorable stories and fresh perspectives on leadership.

    Sheri Jacobs lives in Denver, Colorado with her husband, Jon, and their three dogs Zoey, Ellie, and Jonah.

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