Jon Taffer is a world-renowned business strategist, hospitality expert, television personality, and bestselling author known for transforming struggling businesses into thriving, profitable operations. With nearly four decades of experience across hospitality, food and beverage, franchising, and general business management, Jon has consulted for hundreds of thousands of properties and numerous Fortune 500 companies, earning a reputation as one of the industry’s most trusted and influential voices.
He is the creator, executive producer, and star of the hit Paramount Network series Bar Rescue, now in its eighth season and reaching more than 900 million viewers. The show showcases Taffer’s unmatched ability to diagnose operational challenges, implement high-performance systems, and revitalize failing businesses using his proprietary “Reaction Management” strategy. Studies consistently rank Jon Taffer as the most intelligent, trustworthy, and impactful food and beverage personality on television.
In addition to Bar Rescue, Jon starred in Restaurant Rivals: Irvine vs. Taffer, where he and Chef Robert Irvine go head-to-head applying their distinct leadership and turnaround principles to rescue struggling restaurants. Jon is also the creator of Taffer’s Tavern, an innovative, technology-driven franchise concept designed to solve long-standing operational challenges in the restaurant industry through efficient, high-volume, low-labor kitchen systems.
Most people know Jon Taffer as a larger-than-life television personality who takes a no-holds-barred approach to helping hotels, restaurants, bars and businesses reach their full potential.
He is also a New York Times best-selling author, a highly sought-after hospitality and general business consultant, and is the creator, executive producer and star of Paramount Network’s hit show, Bar Rescue.
For nearly four decades, Taffer has been at the forefront of the business management industry offering his expertise to hundreds of thousands of properties and Fortune 500 companies. By no surprise, studies show that Taffer is the most influential, trustworthy, and intelligent food & beverage personality on television.
Bar Rescue is now in its eighth season on the Paramount Network. Jon Taffer has led the show to account for nearly 25% of the network’s programing and over 900 million viewers. Bar Rescue spotlights Jon as he saves failing bars from looming closure, leveraging his four decades of industry experience and trademarked “Reaction Management” strategy.
In 2021, the show topped the milestone of 200 episodes.This year, Jon goes head-to-head against chef Robert Irvine in an all-new, three-episode series streaming on discovery+ called Restaurant Rivals: Irvine vs. Taffer. In each hour-long episode of Restaurant Rivals, Jon Taffer and Robert put their guiding principles to the test, each using their distinct combination of tough love and sharp business acumen to help a pair of struggling restaurant owners back to profitability.
Jon Taffer latest creation is Taffer’s Tavern, an innovative, casual dining restaurant franchise concept that provides a solution for many of the woes that plague the restaurant industry. The Tavern is based on a high-volume, small footprint kitchen format that uses the latest technologies to produce elevated tavern foods and outstanding beverage offerings without the need for a traditional commercial kitchen.
The franchise’s first location opened October 2020 in Atlanta, GA, with additional multi-unit locations secured in the Atlanta, Boston, Washington, D.C., Las Vegas and Florida areas.
As an author, Jon Taffer wrote Don’t Bullsh*t Yourself, a no-nonsense guide that helps people understand and overcome the excuses holding them back from success. It became a New York Times, Los Angeles Times and Wall Street Journal best-seller in its first week of release, joining his first book, Raise the Bar, on the best-sellers list.
Jon Taffer new book on sale now, The Power of Conflict, provides readers with a toolkit to speak their mind to get the results they want.
You’ve seen Jon transform hundreds of struggling bars and restaurants into thriving businesses on his hit television show, Bar Rescue on the Paramount Network. Now, let him bring his unprecedented business knowledge and proven profit-increasing techniques to you, in person at your company’s conference, retreat, expo or meeting. Regardless of your industry, Jon will teach you and your team his signature tactics and strategic programs—all in the name of helping you achieve his coveted “Sales Trifecta.”
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