Joseph Jaffe presents in:
Keynote Topics
The Inevitable Demise of the Corporation…and how to save it?
Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame.
As the saying goes, “let’s see how big we can get until we suck.” Mission accomplished. Corporations that once graced the Fortune 500 are now casualties’ of war.
They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one.
That doesn’t mean we can’t try. In this keynote, Joseph Jaffe will offer a path to redemption, but with full warning, it may be too late.
Joe Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what business leaders can do about it.
Attendees will get a sneak brief to the upcoming book, “Built to Suck: The inevitable demise of the corporation…and how to save it?” and how the “heresy” philosophy is built for companies and brands that know they need to change but are struggling to make the first step.
Learn what it means to “put yourself out of business” and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).
A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out the media model.
To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.
In this bold and provocative keynote, 4-time author and thought leader, Joseph Jaffe – Strategic Consultant will outline the Z.E.R.O. Manifesto of how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.
Jaffe will introduce a 10-point action plan based on his Marketing BowTie framework designed to help brands get to a 50/50 split between “direct” investment and “indirect” expenditure before 2020. Be a hero…commit to Z.E.R.O.
How to use existing customers to gain new ones
What if we got it all wrong? What if we’ve been going about marketing completely the wrong way?
In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage.
Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals.
If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
The Brand-Startup Imperative
In this presentation, author, entrepreneur and thought leader will topline and outline the role startups can play in terms of providing brands a lifeline to collaborate, differentiate and evolve.
Today startups seems to be all the rage and arguably the next big thing.
Only they aren’t. As in they always WERE the big thing. So how should brands be thinking about partnering with startups?
Or should they be collaborating at all in the first place?
And what’s in it for the startups? Perhaps the best place to begin as the point at which these two diametrically worlds come together: marketing.
(1 reviews)
Videos
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth […]
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Jaffe Jaffe 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) was released in March 2019. Built to Suck announces the coming Corporapocalypse and outlines a clear path to salvation, rebirth and transformation.
His impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Ad Age, Adweek and the list continues.
In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program, where he wrote and lectures a course on brand evolution strategy.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
He is a member of the Founder’s Institute, Entrepreneur’s Round Table and Techstars, and has lectured at NYU’s Stern Business School, Cornell’s Johnson School of Business, West Virginia and Syracuse University.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Podcasts
No results available
Latest status updates from Joseph Jaffe, if you want to have all latest news then click the follow button.
You can then view all updates for your Newsfeed through your Dashboard on all those you follow.
Originally a systems engineer with a degree from Kettering University, four patents, and a national benchmarking award, Orrin Woodward became a co founder and Chairman of Life, and a New York Times bestselling author with over 1 million books sold in nine languages. He also held a GUINNESS WORLD RECORD for the Largest Book Signing, is […]
In the realm of professional keynote speakers, few embody the essence of high performance and leadership as vibrantly as Greg “Boss” Wooldridge. With an illustrious career marked by exceptional leadership roles, including being the only commanding officer to lead The Blue Angels for three separate tours, Greg Wooldridge has mastered the art of building teams […]
Alli Webb is the co-Founder and Chief Creative Officer of Drybar, the nation’s leading blow dry bar offering customers no hair cuts and no hair color, just professional blow outs at an affordable price. After leaving the hair care workforce in 2005 to start a family, Alli looked for an opportunity to continue pursuing the […]
Deborah Perry Piscione, a renowned authority in innovation, entrepreneurship, and the future of work in the metaverse. With a distinguished career spanning decades, Deborah has garnered international recognition for her groundbreaking insights into the rapidly evolving landscape of technology and its impact on business and society. As a sought-after keynote speaker, author, and thought leader, […]
Lisa Powell Graham, MPA, is a trailblazing visionary leader, boasting over two decades of remarkable achievements in campaign management, strategic planning, fundraising, communications, and community organizing. With a passion for driving positive change and a proven track record of success, Lisa stands as a beacon of inspiration and expertise in her field. Lisa Powell Graham […]
In the realm of organizational transformation, few names resonate with as much authority and insight as Keith Ferrazzi. With a profound understanding of human behavior and a relentless drive to effect positive change, Keith has become a leading figure in guiding global organizations toward sustainable success. As the founder of the Greenlight Institute and chairman […]
With decades of experience helping leaders leverage new technologies to transform their organizations, Jack Shaw is a sought-after global thought leader. He has a unique approach to discussing innovation and technology, combining his extensive executive experience in industry, technology, and consulting. Jack Shaw has a proven track record of speaking on leading-edge concepts such as ChatGPT […]
Commander Rorke Denver is a distinguished figure in the realm of military leadership, renowned for his extensive experience and remarkable achievements in the U.S. Navy SEALs. With a career spanning numerous continents and high-stakes missions, he embodies the epitome of courage, resilience, and strategic prowess. As a speaker, Commander Denver brings forth a wealth of […]
In the realm of American football, few names carry as much weight and respect as Tony Dungy. Renowned for his exceptional coaching career and unwavering commitment to leadership, integrity, and personal development, Dungy transcends the boundaries of sports to inspire audiences worldwide. As a sought-after speaker for corporate events, Dungy brings his wealth of experience, […]
Colette Carlson, where transformational conversations are the cornerstone of personal and professional success. As a renowned human behavior expert and CPAE Hall of Fame motivational keynote speaker, Colette Carlson has spent over two decades empowering audiences to cultivate meaningful connections, foster authentic relationships, and achieve their highest potential. About Colette Carlson: Colette Carlson is not […]
Kristen Brown is not your average speaker; she’s a force of nature. With her infectious energy, quick wit, and deep expertise in energy mastery, she electrifies audiences around the globe. As a high-energy, funny, and relevant energy mastery expert and biohacker, Kristen has a singular mission: to charge up all dimensions of her audience’s lives, […]
LEWIS HOWES is a New York Times Bestselling author of the hit book, The School of Greatness. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked podcast, […]
No results available
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
We are actively working to have our profiles current with Keynote Speech titles, and Summaries.
Some Speakers do not have a set title or summary for their topic lists. Instead they customize for each. Other speakers only do moderated conversations.
If you do not see content here, please contact us.
We also have ample information off line that we can share as some do not want to have visible profiles and as such these are hidden pages. Or in the event we do not have the information, we can contact the speaker to provide and share.
Our Mission
© All rights reserved 2024. Speakers Inc
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |