Name Search
CTRL+K
Name Search
CTRL+K
Joseph Jaffe presents in:
Keynote Topics
The Inevitable Demise of the Corporation…and how to save it?
Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame.
As the saying goes, “let’s see how big we can get until we suck.” Mission accomplished. Corporations that once graced the Fortune 500 are now casualties’ of war.
They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one.
That doesn’t mean we can’t try. In this keynote, Joseph Jaffe will offer a path to redemption, but with full warning, it may be too late.
Joe Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what business leaders can do about it.
Attendees will get a sneak brief to the upcoming book, “Built to Suck: The inevitable demise of the corporation…and how to save it?” and how the “heresy” philosophy is built for companies and brands that know they need to change but are struggling to make the first step.
Learn what it means to “put yourself out of business” and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).
A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out the media model.
To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.
In this bold and provocative keynote, 4-time author and thought leader, Joseph Jaffe – Strategic Consultant will outline the Z.E.R.O. Manifesto of how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.
Jaffe will introduce a 10-point action plan based on his Marketing BowTie framework designed to help brands get to a 50/50 split between “direct” investment and “indirect” expenditure before 2020. Be a hero…commit to Z.E.R.O.
How to use existing customers to gain new ones
What if we got it all wrong? What if we’ve been going about marketing completely the wrong way?
In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage.
Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals.
If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
The Brand-Startup Imperative
In this presentation, author, entrepreneur and thought leader will topline and outline the role startups can play in terms of providing brands a lifeline to collaborate, differentiate and evolve.
Today startups seems to be all the rage and arguably the next big thing.
Only they aren’t. As in they always WERE the big thing. So how should brands be thinking about partnering with startups?
Or should they be collaborating at all in the first place?
And what’s in it for the startups? Perhaps the best place to begin as the point at which these two diametrically worlds come together: marketing.
(1 reviews)
Gallery
Videos
Joseph Jaffe belongs to these Categories
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth […]
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Jaffe Jaffe 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) was released in March 2019. Built to Suck announces the coming Corporapocalypse and outlines a clear path to salvation, rebirth and transformation.
His impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Ad Age, Adweek and the list continues.
In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program, where he wrote and lectures a course on brand evolution strategy.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
He is a member of the Founder’s Institute, Entrepreneur’s Round Table and Techstars, and has lectured at NYU’s Stern Business School, Cornell’s Johnson School of Business, West Virginia and Syracuse University.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Author Books | Magazine Covers
Podcasts
Latest status updates from Joseph Jaffe, if you want to have all latest news then click the follow button.
You can then view all updates for your Newsfeed through your Dashboard on all those you follow.
Colette Carlson, where transformational conversations are the cornerstone of personal and professional success. As a renowned human behavior expert and CPAE Hall of Fame motivational keynote speaker, Colette Carlson has spent over two decades empowering audiences to cultivate meaningful connections, foster authentic relationships, and achieve their highest potential. About Colette Carlson: Colette Carlson is not […]
Zeynep Ton is a professor, author and leading expert on operations management in retail and service businesses. She is a sought-after international keynote speaker who has spoken at major conferences worldwide on topics ranging from leadership and innovation to women in technology. In 2017, Zeynep co-founded Good Jobs Institute, and she serves as the President. The […]
From Why Coach of the San Francisco 49ers to leadership and sales speaker, bestselling author, and Chief Purpose Advisor, discover Paul Epstein path to become the most trusted voice on leading battle-tested teams and building purposeful culture through The Power of Playing Offense. Paul Epstein has been in the sports industry since his career began, […]
After spending the early part of her career as an economist, and the last 10 years as a business executive at well-known technology companies, including Yahoo, Cornerstone, and Fox Audience Network, Jaime Hansen knows the challenges confronting women in business. But her take is different from current mainstream rhetoric, and she excels at engaging leaders […]
Mari Carmen Pizarro stands at the forefront of leadership expertise, possessing over 25 years of dedicated experience in cultivating exceptional leaders and enhancing human performance. With an unwavering commitment to guiding leaders towards unparalleled success, she has become a revered figure in the realm of leadership development. Through her insightful guidance and transformative strategies, Mari […]
Shane Feldman, a dynamic and impactful speaker renowned for delivering inspiring, customized, and actionable keynotes. With a passion for fostering thriving teams and inclusive communities, Shane offers insights and strategies that can be applied immediately in the face of the challenges posed by the digital age. In today’s fast-paced and digitally connected world, the importance […]
With talents that established him as a Fortune 500 leader and professional stand-up comedian, Garrison Wynn, CSP, fuses comic timing and research to deliver motivational business and safety expertise. For 25 years, he has given keynote presentations to clients (such as American Express, Walmart, Caterpillar, GE and NASA) at corporate and association events. He is […]
Maj Gen (Retired) Brett Williams is a distinguished and decorated military leader with extensive private sector business experience and perspective. Brett’s extensive experience inside and outside of the government make him the perfect keynote speaker for any audience. Brett Williams always starts with leadership and the role it plays in managing cyber risk. From there, […]
Rachel DeAlto is a Relationship and Communications Expert, Media personality, and Speaker. She is the Author of Relatable: How to Connect with Anyone Anywhere (Even if It Scares You) released on September 2021 via Simon & Schuster. She maintains a law degree, master’s in psychology, as well as an undergraduate degree in communications. Rachel DeAlto is […]
Dr. Tana M. Session is an award-winning Consultant, International Speaker, Executive-level Performance Coach, Best-selling Author, recognized Inclusion, Diversity & Multigenerational Thought Leader and Media Contributor. Dr. Session was recently recognized as a “Top Company Culture Consultant” by Fond.co, “Top Employer Branding Expert” by Eightfold.ai, and a Huffington Post “Top Female Expert to Follow.” Tana is […]
Alden Mills is on a mission to help 100 million people Be Unstoppable. With more than 40 years of experience failing and succeeding in a vast array of different environments from sports, military, and business to nonprofits and community action groups, he learned success is driven by one vital factor – leadership – of oneself […]
In a world where conventional leadership talks can often feel monotonous and predictable, Jason Hewlett emerges as a beacon of innovation and inspiration. Jason Hewlett is not just another keynote speaker; he is a maestro of leadership, using unconventional methods to impart profound insights. With his unparalleled blend of humor, music, and uncanny impressions, Jason […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
We are actively working to have our profiles current with Keynote Speech titles, and Summaries.
Some Speakers do not have a set title or summary for their topic lists. Instead they customize for each. Other speakers only do moderated conversations.
If you do not see content here, please contact us.
We also have ample information off line that we can share as some do not want to have visible profiles and as such these are hidden pages. Or in the event we do not have the information, we can contact the speaker to provide and share.
Our Mission
© All rights reserved 2024. Speakers Inc
