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From emails and power points to phone calls and pitch meetings, almost everything we do involves words. Words are how we persuade, communicate, and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?
This talk provides an inside look at the new science of language and how you can use it. Learn the words that convince clients, captivate audiences, and deepen social connection. How to ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact.
And how the words others use reveal hidden information about their interests, actions, and intent. Whether you’re trying to persuade a customer, motivate a team, or get a whole organization to see things differently, this course will show you how to leverage the power of magic words.
Our world has recently undergone unprecedented change at a rapid pace. From remote work and online retail to shifting customer needs and employee mindsets, many things are different than they were before. But as we return to a new normal, smart companies and industries are recognizing the opportunity to also return to growth. How can you get your people on the right track and focused to take advantage of these emerging opportunities?
In this timely and forward-looking presentation, Wharton Professor and change expert Dr. Jonah Berger explores how organizations can act now to succeed in the new world. Blending insights from his best-selling book The Catalyst, Berger will discuss the changes in consumer and customer behavior that have occurred so far, which pandemic-driven trends are here to stay, and how to thrive in the new reality we all find ourselves in.
He shows how organizations and industries can adapt and motivate their leaders and employees to get on board. Berger will provide actionable tactics for pivoting strategy, thinking beyond the crisis, and changing minds to drive success.
Everyone has something they want to change. Salespeople want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens. Things change at a glacial pace, if at all. Could there be a better way?
In this new talk, Wharton Professor and change expert Dr. Jonah Berger outlines a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action.
Discover the hidden factors that impede change, why your biggest competitor is inertia, and why big changes require asking for less, not pushing for more. Whether you’re trying to change how consumers think, motivate people to act, or shift the way an entire industry does business, Berger will teach you how to become a catalyst.
Dr. Jonah Berger combines groundbreaking research and powerful stories as he sheds light on why things become popular. Based on 15 years of rigorous academic research, he put together a framework for making anything contagious using the acronym STEPPS: Social currency, triggers, emotion, public, practical value, and stories.
In his presentations, he reveals the secret science behind why things succeed and how these six key factors drive all sorts of products, services, and ideas to catch on. Young and full of energy, he is interactive with his audience, quickly demonstrating that our intuitions aren’t always right.
Berger also uses funny and compelling examples to reinforce his message and keep his presentation engaging. He provides a set of specific, actionable techniques for driving diffusion. Whether you’re trying to change public perception of an industry, get a product or service to catch on, change organizational culture, or become a more effective leader, these tools will help you get there.
We live in an age of disruption. Entire industries have been uprooted and displaced by new technologies and business models, and the most successful corporations out there didn’t exist just a few decades ago. When it comes to Silicon Valley titans such as Amazon, Uber, and Airbnb, you have to wonder whether incumbents in the consumer goods, automotive, and hotel industries could have gotten their first—and what’s coming next.
How can we stay ahead of this relentless innovation? How can we make sure we’re doing the disrupting, and not being disrupted ourselves?
In this exciting, new presentation, Wharton Business School Professor and disruption guru, Dr. Jonah Berger, explains how organizations can make themselves “disruption-proof.”
Learn why some companies are more likely to get displaced, how executives ought to be reimaging their competitive set to better service evolving consumer needs, and what innovators do differently than everyone else that makes them so successful. From shifting mindsets and redefining your competitive set to “de-risking” innovation and why great companies cannibalize themselves, Berger demonstrates how we can survive, and win, in this new age.
In a high-energy presentation based on his groundbreaking research on organizational communication and word of mouth, Dr. Jonah Berger examines the science behind leading effective change in an era of dramatic technological and business transformation.
Why is it so difficult to promote change in the first place? How do you grease the system to make people more likely to adopt positive behaviors and ignore negative ones? How do you push past mental barriers that insist innovative practices are impossible or fraught with risk?
Jonah Berger offers audiences practical strategies for leading change in a clear and actionable way that encourages buy-in and drives results. He shares how to overcome reticence to change, how to avoid the “curse of knowledge,” and how to build a movement that shifts your audience from passive listeners to active participants, who becomes a powerful channel for diffusing your message. If your organization is looking for a forward-thinking talk aimed at getting change to catch on, this talk is can’t-miss.
Videos
Dr. Jonah Berger, a distinguished professor at the Wharton School at the University of Pennsylvania, has carved a niche for himself as a global authority on marketing, innovation, and consumer behavior. With his extensive research on how products, services, and ideas gain popularity, Dr. Berger has influenced both academic circles and the business world. His insights into the mechanics of word of mouth, social influence, and viral marketing have made him a sought-after speaker at major conferences and corporate events worldwide.
Dr. Berger’s academic credentials are complemented by his real-world impact. He has published over 50 articles in top-tier academic journals and is the author of several bestselling books, including “Contagious: How to Build Word of Mouth in the Digital Age” and “Invisible Influence: The Hidden Forces that Shape Behavior.” His work not only illuminates the principles of effective marketing but also offers practical strategies that businesses can implement to drive growth and innovation.
As a speaker, Dr. Berger captivates audiences with his engaging storytelling and actionable insights. His presentations are rich with examples and case studies that illustrate how understanding consumer psychology can lead to successful marketing campaigns and innovative business strategies. Whether addressing a room of Fortune 500 executives or a conference hall full of marketing professionals, Dr. Berger’s ability to translate complex concepts into clear, actionable advice sets him apart as a leading voice in his field.
Expertise and Background
Dr. Berger’s expertise is rooted in his extensive academic and research background. As a professor at the Wharton School, he teaches courses on marketing, innovation, and consumer behavior, equipping future business leaders with the knowledge and skills to navigate the ever-evolving market landscape. His research delves into the psychological and social mechanisms that drive consumer decision-making, providing valuable insights into how and why certain products and ideas become popular.
One of Dr. Jonah Berger’s key contributions to the field of marketing is his exploration of the concept of “social contagion”—the idea that people’s behaviors and choices are influenced by those around them. His book “Contagious: How to Build Word of Mouth in the Digital Age” has become a seminal text for marketers looking to harness the power of word of mouth. By identifying the key factors that make content shareable and ideas stick, Dr. Berger offers a blueprint for creating marketing campaigns that resonate with consumers and spread organically.
In addition to his work on social contagion, Dr. Berger has conducted pioneering research on the impact of social influence on consumer behavior. His book “Invisible Influence: The Hidden Forces that Shape Behavior” delves into the subtle, often unnoticed ways that our decisions are shaped by others. This work has profound implications for marketers, as it highlights the importance of understanding social dynamics in order to craft messages that effectively persuade and motivate consumers.
Dr. Jonah Berger’s research has not only earned him recognition in academic circles but also made him a trusted advisor to leading companies and organizations. His insights have been featured in major media outlets, including The New York Times, The Wall Street Journal, and Harvard Business Review. Companies across diverse industries, from technology to consumer goods, have sought his expertise to develop innovative marketing strategies and drive business growth.
As a keynote speaker, Jonah Berger influence extends beyond his academic achievements. He has delivered impactful presentations at prestigious events such as South by Southwest (SXSW), the Cannes Lions International Festival of Creativity, and the World Business Forum. His ability to connect with diverse audiences and provide actionable insights makes him a standout speaker who leaves a lasting impression.
Reasons to Book Dr. Jonah Berger
Event planners looking to provide their audiences with a transformative experience should consider booking Dr. Jonah Berger for several compelling reasons. First, his deep understanding of consumer behavior and social influence offers invaluable insights that can be directly applied to real-world marketing challenges. Attendees will leave his presentations with a clear understanding of the factors that drive consumer decisions and practical strategies to leverage these insights for business success.
Second, Dr. Berger’s engaging presentation style ensures that his talks are not only informative but also highly enjoyable. He has a knack for translating complex concepts into relatable stories and actionable advice, keeping audiences engaged from start to finish. His use of real-world examples and case studies brings his ideas to life, making them easy to understand and implement.
Finally, Jonah Berger’s reputation as a thought leader in marketing and innovation adds significant value to any event. His presence as a keynote speaker signals to attendees that they are learning from one of the best in the field. His track record of successful engagements with top-tier organizations and his frequent appearances in leading media outlets attest to his authority and expertise.
Why Event Planners Should Use Speakers Inc
Event planners working with Speakers Inc can rest assured that they are partnering with a premier agency dedicated to providing exceptional service and top-notch talent. Speakers Inc has a proven track record of matching world-class speakers like Dr. Jonah Berger with events that benefit from their expertise. The agency’s extensive network and industry knowledge ensure that planners have access to the best speakers who can meet their specific event needs.
Moreover, Speakers Inc offers comprehensive support throughout the booking process, from initial consultation to event execution. Their team of experienced professionals works closely with planners to understand their goals and preferences, ensuring a seamless and successful event experience. By handling the logistics and coordination, Speakers Inc allows event planners to focus on delivering a memorable event for their attendees.
Summary and Conclusion
Dr. Jonah Berger stands out as a preeminent expert on innovation, change, and consumer behavior. His extensive research on why products, services, and ideas catch on has made him a highly sought-after speaker and advisor. With his engaging presentation style and ability to provide actionable insights, Dr. Berger offers audiences a transformative experience that equips them with the knowledge and strategies to drive marketing success and business growth.
By partnering with Speakers Inc, event planners can ensure they are bringing top-tier talent to their events. The agency’s dedication to excellence and comprehensive support makes the booking process smooth and efficient. Whether planning a corporate conference, a marketing summit, or a leadership workshop, Speakers Inc and Dr. Jonah Berger are the ideal combination to deliver impactful and memorable events.
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Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. Magic Words | Dr. Jonah Berger But certain words are more impactful than others. They’re better at changing […]
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