Dr. Jonah Berger: Innovation Speaker

  • Specializes in marketing, consumer behavior, social influence, and innovation.
  • Author of bestselling books “Contagious: How to Build Word of Mouth in the Digital Age” and “Invisible Influence: The Hidden Forces that Shape Behavior.”
  • Research on social contagion and how ideas, products, and behaviors spread.
  • Insights into creating effective marketing strategies that leverage word of mouth.

Travel & Fee Range:**

  • Travels from: Philadelphia, Pennsylvania
  • **Fee range: $35,001 - $50,000

Keynote Topics

From emails and power points to phone calls and pitch meetings, almost everything we do involves words. Words are how we persuade, communicate, and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?

This talk provides an inside look at the new science of language and how you can use it. Learn the words that convince clients, captivate audiences, and deepen social connection. How to ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact.

And how the words others use reveal hidden information about their interests, actions, and intent. Whether you’re trying to persuade a customer, motivate a team, or get a whole organization to see things differently, this course will show you how to leverage the power of magic words.

Our world has recently undergone unprecedented change at a rapid pace. From remote work and online retail to shifting customer needs and employee mindsets, many things are different than they were before. But as we return to a new normal, smart companies and industries are recognizing the opportunity to also return to growth. How can you get your people on the right track and focused to take advantage of these emerging opportunities?

In this timely and forward-looking presentation, Wharton Professor and change expert Dr. Jonah Berger explores how organizations can act now to succeed in the new world. Blending insights from his best-selling book The Catalyst, Berger will discuss the changes in consumer and customer behavior that have occurred so far, which pandemic-driven trends are here to stay, and how to thrive in the new reality we all find ourselves in.

He shows how organizations and industries can adapt and motivate their leaders and employees to get on board. Berger will provide actionable tactics for pivoting strategy, thinking beyond the crisis, and changing minds to drive success.

Everyone has something they want to change. Salespeople want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens. Things change at a glacial pace, if at all. Could there be a better way? 

In this new talk, Wharton Professor and change expert Dr. Jonah Berger outlines a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action.

Discover the hidden factors that impede change, why your biggest competitor is inertia, and why big changes require asking for less, not pushing for more. Whether you’re trying to change how consumers think, motivate people to act, or shift the way an entire industry does business, Berger will teach you how to become a catalyst.

Dr. Jonah Berger combines groundbreaking research and powerful stories as he sheds light on why things become popular. Based on 15 years of rigorous academic research, he put together a framework for making anything contagious using the acronym STEPPS: Social currency, triggers, emotion, public, practical value, and stories.

In his presentations, he reveals the secret science behind why things succeed and how these six key factors drive all sorts of products, services, and ideas to catch on. Young and full of energy, he is interactive with his audience, quickly demonstrating that our intuitions aren’t always right.

Berger also uses funny and compelling examples to reinforce his message and keep his presentation engaging. He provides a set of specific, actionable techniques for driving diffusion. Whether you’re trying to change public perception of an industry, get a product or service to catch on, change organizational culture, or become a more effective leader, these tools will help you get there.

We live in an age of disruption. Entire industries have been uprooted and displaced by new technologies and business models, and the most successful corporations out there didn’t exist just a few decades ago. When it comes to Silicon Valley titans such as Amazon, Uber, and Airbnb, you have to wonder whether incumbents in the consumer goods, automotive, and hotel industries could have gotten their first—and what’s coming next.

How can we stay ahead of this relentless innovation? How can we make sure we’re doing the disrupting, and not being disrupted ourselves?

In this exciting, new presentation, Wharton Business School Professor and disruption guru, Dr. Jonah Berger, explains how organizations can make themselves “disruption-proof.”

Learn why some companies are more likely to get displaced, how executives ought to be reimaging their competitive set to better service evolving consumer needs, and what innovators do differently than everyone else that makes them so successful. From shifting mindsets and redefining your competitive set to “de-risking” innovation and why great companies cannibalize themselves, Berger demonstrates how we can survive, and win, in this new age.

In a high-energy presentation based on his groundbreaking research on organizational communication and word of mouth, Dr. Jonah Berger examines the science behind leading effective change in an era of dramatic technological and business transformation.

Why is it so difficult to promote change in the first place? How do you grease the system to make people more likely to adopt positive behaviors and ignore negative ones? How do you push past mental barriers that insist innovative practices are impossible or fraught with risk?

Jonah Berger offers audiences practical strategies for leading change in a clear and actionable way that encourages buy-in and drives results. He shares how to overcome reticence to change, how to avoid the “curse of knowledge,” and how to build a movement that shifts your audience from passive listeners to active participants, who becomes a powerful channel for diffusing your message. If your organization is looking for a forward-thinking talk aimed at getting change to catch on, this talk is can’t-miss.

Dr. Jonah Berger, a distinguished professor at the Wharton School at the University of Pennsylvania, has carved a niche for himself as a global authority on marketing, innovation, and consumer behavior. With his extensive research on how products, services, and ideas gain popularity, Dr. Berger has influenced both academic circles and the business world. His […]

Dr. Jonah Berger, a distinguished professor at the Wharton School at the University of Pennsylvania, has carved a niche for himself as a global authority on marketing, innovation, and consumer behavior. With his extensive research on how products, services, and ideas gain popularity, Dr. Berger has influenced both academic circles and the business world. His insights into the mechanics of word of mouth, social influence, and viral marketing have made him a sought-after speaker at major conferences and corporate events worldwide.

Dr. Berger’s academic credentials are complemented by his real-world impact. He has published over 50 articles in top-tier academic journals and is the author of several bestselling books, including “Contagious: How to Build Word of Mouth in the Digital Age” and “Invisible Influence: The Hidden Forces that Shape Behavior.” His work not only illuminates the principles of effective marketing but also offers practical strategies that businesses can implement to drive growth and innovation.

As a speaker, Dr. Berger captivates audiences with his engaging storytelling and actionable insights. His presentations are rich with examples and case studies that illustrate how understanding consumer psychology can lead to successful marketing campaigns and innovative business strategies. Whether addressing a room of Fortune 500 executives or a conference hall full of marketing professionals, Dr. Berger’s ability to translate complex concepts into clear, actionable advice sets him apart as a leading voice in his field.

Dr. Berger’s expertise is rooted in his extensive academic and research background. As a professor at the Wharton School, he teaches courses on marketing, innovation, and consumer behavior, equipping future business leaders with the knowledge and skills to navigate the ever-evolving market landscape. His research delves into the psychological and social mechanisms that drive consumer decision-making, providing valuable insights into how and why certain products and ideas become popular.

One of Dr. Jonah Berger’s key contributions to the field of marketing is his exploration of the concept of “social contagion”—the idea that people’s behaviors and choices are influenced by those around them. His book “Contagious: How to Build Word of Mouth in the Digital Age” has become a seminal text for marketers looking to harness the power of word of mouth. By identifying the key factors that make content shareable and ideas stick, Dr. Berger offers a blueprint for creating marketing campaigns that resonate with consumers and spread organically.

In addition to his work on social contagion, Dr. Berger has conducted pioneering research on the impact of social influence on consumer behavior. His book “Invisible Influence: The Hidden Forces that Shape Behavior” delves into the subtle, often unnoticed ways that our decisions are shaped by others. This work has profound implications for marketers, as it highlights the importance of understanding social dynamics in order to craft messages that effectively persuade and motivate consumers.

Dr. Jonah Berger’s research has not only earned him recognition in academic circles but also made him a trusted advisor to leading companies and organizations. His insights have been featured in major media outlets, including The New York Times, The Wall Street Journal, and Harvard Business Review. Companies across diverse industries, from technology to consumer goods, have sought his expertise to develop innovative marketing strategies and drive business growth.

As a keynote speaker, Jonah Berger influence extends beyond his academic achievements. He has delivered impactful presentations at prestigious events such as South by Southwest (SXSW), the Cannes Lions International Festival of Creativity, and the World Business Forum. His ability to connect with diverse audiences and provide actionable insights makes him a standout speaker who leaves a lasting impression.

Dr. Jonah Berger stands out as a preeminent expert on innovation, change, and consumer behavior. His extensive research on why products, services, and ideas catch on has made him a highly sought-after speaker and advisor. With his engaging presentation style and ability to provide actionable insights, Dr. Berger offers audiences a transformative experience that equips them with the knowledge and strategies to drive marketing success and business growth.

By partnering with Speakers Inc, event planners can ensure they are bringing top-tier talent to their events. The agency’s dedication to excellence and comprehensive support makes the booking process smooth and efficient. Whether planning a corporate conference, a marketing summit, or a leadership workshop, Speakers Inc and Dr. Jonah Berger are the ideal combination to deliver impactful and memorable events.

View All Speakers and follow us on Twitter

Dr. Jonah Berger | Change & Innovation

Videos

Interest to Book? Send us your enquiry

Speaker Contact Form

Enquiry Form

In order to view the below you must be logged in.

  • Powerpoint Slide – For meeting and event planners
  • Gallery Images
  • High Resolution Images
  • PDF Files
  • Books and Magazine Links
  • Music List
  • Podcast Shows
  • Courses
  • + more

View further speakers

  • (13)

Liquid Blue Showband is an independent recording and touring act featuring a sensational female trio and a seven-member ensemble which have performed in more than 100 countries on 7 continents, a feat which no other band has accomplished. Liquid Blue dance band has performed over 2000 shows in over 400 cities and has been featured on […]

  • Travels from: San Diego, CA
  • Variety Bands
  • (39)
  • (1)

Eric McElvenny is more than just a speaker; he’s a living testament to resilience, determination, and the power of the human spirit. As a former Marine who served his country with valor, Eric’s journey took an unexpected turn when he was wounded in Afghanistan, resulting in the amputation of his right leg below the knee. […]

  • Travels from: Pittsburgh, PA
  • Motivational Speakers
  • (17)

DJ Pablo Bendr is an international music producer, DJ and pianist. His productions inhabit the terrain of melodic house, combining electronic dance elements with strong pop sensibility, featuring vocals from collaborating singers in the English and Spanish pop world. His songs currently rotate on several Top 40 radio stations across Chile, Argentina, Spain and California. […]

  • Travels from: Los Angeles, CA
  • Mobile DJ
  • (36)
Vivienne Ming

Dr. Vivienne Ming stands at the intersection of science, technology, and human potential. As a theoretical neuroscientist, delusional inventor, and demented author, she has dedicated her career to exploring how cutting-edge advancements can unlock and maximize human capacity. With a reputation for being one of the most innovative and thought-provoking speakers of our time, Dr. […]

  • Travels from: Berkeley, CA
  • Artificial Intelligence
  • (35)
Ashley Stahl

Ashley Stahl is a counterterrorism professional, an international bestselling author, a spokesperson for SoFi, and an advisor for (IBM, Caterpillar) and expert on intuition, personal branding, and fulfillment. Daymond John (Shark Tank, Fubu, NYT bestselling author) says Ashley’s bestseller “You Turn: Get Unstuck, Discover Your Direction, Design Your Dream Career”, is “the ultimate guide to discover […]

  • Travels from: Los Angeles, CA
  • Empowerment Speakers
  • (8)
Laurie Guest

Laurie Guest, CSP, CPAE, is a dynamic keynote speaker, author, and customer service expert known for her engaging and practical approach to helping businesses attract and retain new customers. With over two decades of experience, Laurie has inspired countless business leaders and teams to elevate their customer service standards, resulting in lasting improvements and significant […]

  • Travels from: Chicago, IL
  • Customer Experience
  • (11)
Steven Kotler

Steven Kotler stands at the forefront of peak performance research, blending cutting-edge science with practical application. As one of the world’s leading experts in this field, Kotler has dedicated his career to understanding and enhancing human potential. His insights have not only revolutionized the way individuals and organizations approach performance but have also set new […]

  • Travels from: Chimayo, NM
  • Sales Speakers
  • (35)
  • (4)
Mel Robbins

Mel Robbins stands as one of the most influential figures in the realm of personal development, renowned globally for her transformative insights and empowering message. As both a celebrated podcast host and bestselling author, Mel has inspired millions to overcome obstacles, unlock their full potential, and create meaningful change in their lives. Mel Robbins is […]

  • Travels from: Boston, MA
  • Motivational Speakers
Disclaimer
The profiles and images embedded on these pages are from various conference entertainers and other talent.

These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.

Fee ranges where listed on this website are intended to serve as a guideline only.

All talent fees exclude VAT, travel and accommodation where required.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel