Jocko Willink

  • San Diego, CA
  • Fees* $100,000 - $250,000

Talent Highlights

  • Navy SEAL Background: Jocko Willink is renowned for his distinguished career as a U.S. Navy SEAL. Serving for 20 years, Willink rose through the ranks to become a highly decorated officer, commanding the most highly decorated Special Operations Unit of the Iraq War.
  • Leadership Philosophy: Willink is acclaimed for his pragmatic and effective leadership philosophy, as outlined in his bestselling book “Extreme Ownership,” co-authored with Leif Babin. His philosophy emphasizes taking full responsibility for outcomes and fostering a culture of accountability within teams.
  • Podcast and Media Presence: Willink is the host of the popular “Jocko Podcast,” where he shares insights on leadership, discipline, and personal development. His no-nonsense approach and candid discussions have garnered a dedicated following, making him a prominent figure in the podcasting world.
  • Entrepreneurship and Consulting: Beyond his military career, Willink has ventured into entrepreneurship and consulting. He is the co-founder of Echelon Front, a leadership and management consulting firm that helps organizations optimize performance and achieve their goals through principles derived from his military experience.
  • Motivational Speaker: As a sought-after speaker, Willink delivers keynote addresses and presentations to diverse audiences, ranging from corporate executives to military personnel. Drawing upon his experiences as a Navy SEAL and leadership consultant, he inspires individuals to embrace discipline, overcome adversity, and lead with integrity in all aspects of life.

Keynote Topics

Leadership is the most important thing on the battlefield

Battle-tested concepts of combat leadership that directly correlate to all leadership situations on and off the battlefield. We don’t teach theory learned in a classroom. We teach tried, tested, and proven combat leadership principles and strategies learned on the front line of the war on terror.

The Dichotomy of Leadership

The key to effective leadership is balance. Leaders will constantly be faced with opposing forces that must be balanced in order to succeed. We discuss how to identify and constantly make adjustments to those opposing forces to lead every member of you team effectively.

Dominate Your Battlefield, Lead and Win

The laws of combat were learned on the battlefield of Ramadi, but they apply everywhere. Whether in business. Personal, or life implementing the four laws of combat are required to succeed. Cover and Move, Simple, Prioritize and Execute, and Decentralized Command: the are the laws that lead to winning.

the OODA Loop for analytical decision making

“Please not: This theme is s specific to Dave Berke. Developed and implemented by fighter pilots from TOPGUN to combat, the decision-making process is critical to success in any competition. We explore the analytical tools used to assess the world around us and make rapid decisions. The OODA loop and Extreme Ownership are connected and ensure you stay ahead of the competition, and win.

Jocko Willink stands as a beacon of leadership, discipline, and resilience in modern society. A retired Navy SEAL officer, bestselling author, and renowned podcaster, Willink has captivated audiences worldwide with his no-nonsense approach to leadership and personal development. Through his unparalleled experiences and unwavering commitment to excellence, Willink has emerged as a trusted authority on […]

Jocko Willink stands as a beacon of leadership, discipline, and resilience in modern society. A retired Navy SEAL officer, bestselling author, and renowned podcaster, Willink has captivated audiences worldwide with his no-nonsense approach to leadership and personal development. Through his unparalleled experiences and unwavering commitment to excellence, Willink has emerged as a trusted authority on leadership principles, motivating individuals and organizations to achieve their utmost potential.

Jocko Willink | Navy Seal Leadership

As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the US Army’s First Armored Division bring stability to the violent, war-torn city.Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. Jocko returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield.

During his career, Jocko Willink was awarded the Silver Star, the Bronze Star, and numerous other personal and unit awards. In 2010, Jocko retired from the Navy and launched Echelon Front with Leif Babin where he teaches the leadership principles he learned on the battlefield to help others lead and win. Clients include individuals, teams, companies, and organizations across a wide-range of industries and fields.

Career Highlights:

  • Military Service: Jocko Willink’s journey to prominence began with his distinguished military career as a Navy SEAL officer. Serving for 20 years, Willink rose through the ranks, eventually commanding SEAL Team Three’s Task Unit Bruiser during the Battle of Ramadi, one of the most intense urban combat campaigns of the Iraq War.
  • Combat Leadership: Willink’s leadership during the Battle of Ramadi showcased his exceptional tactical acumen and unwavering composure under fire. His unit’s extraordinary success in reclaiming Ramadi from insurgent control serves as a testament to his strategic brilliance and dedication to mission success.
  • Extreme Ownership Philosophy: Co-authored with fellow SEAL officer Leif Babin, Willink’s book “Extreme Ownership: How U.S. Navy SEALs Lead and Win” became an instant classic in the realm of leadership literature. Emphasizing the principle of extreme ownership, the book outlines actionable strategies for taking responsibility, leading decisively, and achieving victory in any endeavor.
  • Podcasting: As the host of the popular podcast “Jocko Podcast,” Willink shares invaluable insights on leadership, discipline, and personal development. Through riveting discussions, interviews, and book reviews, he empowers listeners to embrace discomfort, conquer adversity, and cultivate the mindset of a true warrior.
  • Bestselling Author: Willink’s literary contributions extend beyond “Extreme Ownership.” His subsequent books, including “Discipline Equals Freedom,” “The Dichotomy of Leadership,” and “Way of the Warrior Kid” series, have resonated with readers of all ages, inspiring them to embrace discipline, resilience, and self-mastery.

Why Book Jocko Willink Through Speakers Inc:

Unparalleled Expertise: With two decades of military service and combat leadership experience, Jocko Willink offers unparalleled expertise in the realm of leadership and personal development. His insights are rooted in real-world challenges and triumphs, making them highly relevant and actionable for individuals and organizations alike.

Compelling Storytelling: As a captivating speaker and storyteller, Willink possesses the rare ability to engage and inspire audiences of all backgrounds. Whether recounting his experiences on the battlefield or distilling timeless leadership principles, his dynamic presence and authentic delivery leave a lasting impact on listeners.

Proven Track Record: Jocko Willink’s track record of success speaks for itself. From leading elite military units to guiding Fortune 500 companies, his principles have been tested and proven in the most demanding environments. By booking Willink through Speakers Inc, clients can access the same wisdom and expertise that have fueled his extraordinary journey.

Customized Solutions: Recognizing that every audience and organization is unique, Willink tailors his presentations to address specific challenges and objectives. Whether delivering a keynote address, leading a workshop, or participating in a panel discussion, he collaborates closely with clients to deliver customized solutions that drive meaningful results.


In conclusion, Jocko Willink stands as a preeminent authority on leadership, discipline, and personal development. From his distinguished military service to his bestselling books and podcast, Willink has earned widespread acclaim for his unwavering commitment to excellence.

With Jocko Willink as a keynote speaker, organizations can unlock their full potential and chart a course toward lasting success.

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