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Keynote Topics
THE CURIOUS CASE OF CULTURAL CONSUMPTION
Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. Marketers use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line.
While the convergence of the two—creativity and commerce—is considered the hallmark of “good marketing communications” (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor that frames its relevance and significance.
That factor is “culture” and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.
UNLOCKING THE POWER OF NETWORKS
Today’s connected-world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on.
The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their efforts.
This deficiency is not due to a lack of available data, rather, it is born from a lack of truly understanding people. Marketers have mistaken consumer information for consumer intimacy and, therefore, have not been able to fully leverage the power of the data and the connectivity of the ever-evolving media landscape.
This talk uncovers a new and more accurate approach to segmentation so that we might improve our marketing accuracy, extract the true potential of data, and, ultimately, get closer to predictive modeling.
CREATING CULTURAL CONTAGION
In today’s hyper-connected world, the allure of “going viral” continues to seduce marketers and idea-generators into investing significant time and resources toward the creation of content – videos, memes, tweets, posts, etc. – that spreads.
There is seemingly no shortage of brands, business owners, or storytellers who covet the opportunity to have their ideas trend on Twitter, rake up 1 million+ views on Youtube, or garner thousands of Facebook “likes.”
Metrics of social-chatter are then used as a proxy for success with the inclination that virality leads to reach and reach implies potential action.
Though there are benefits to “going viral,” one must wonder if virality is truly what we’re after or if perhaps there is something far greater worth pursuing.
This talk reframes the benefits of “going viral” and provides an alternative aim. It explores the impact of culture on consumer behavior and offers an actionable framework that enables marketers to create ideas/messages/ products/content that not only spread but also take hold in culture.
THE LIFE OF A BLACK SHEEP
This talk discusses the concept of foreignness and how the adoption of perspective helps us to be more empathetic and, consequently, more human.
Here, I share my experiences as an educated black man in a white-dominated career and how feeling “too foreign for home, too foreign for here. Never enough for both” has shaped how I see the world and the way I show up in it.
The hope is that my story might widen the aperture of how you see the world also, and lubricate the connective ties that bind us all.
NUMBERS DON’T LIE, RIGHT?
These days, there is no shortage of marketers looking for “data-driven” insights that lead to informed creative ideas. The use of data help reduce risk in our communication efforts and often times optimizes the effectiveness of the media we allocate to support said efforts.
What a great time to be a marketer?!
Or perhaps we’re looking at the wrong data.
This talk explores a calibrated look at data and how it might better serve the marketing function by analyzing a case study in motion.
Videos
Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture.
He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser.
Earlier in his career, he ran digital strategy for Beyoncé. Marcus Collins honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022.
He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
Marcus Collins best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.
Since its release, For the Culture has received numerous accolades—making it to Thinkers 50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times.
For the Culture was recognized by the National Association of Black Journalists (NABJ) with the Outstanding Book Award for 2023.
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Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture.
He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser.
Earlier in his career, he ran digital strategy for Beyoncé. Marcus Collins honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022.
He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
Marcus Collins best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.
Since its release, For the Culture has received numerous accolades—making it to Thinkers 50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times.
For the Culture was recognized by the National Association of Black Journalists (NABJ) with the Outstanding Book Award for 2023.
Contact us at Speakers Inc and follow us on LinkedIn
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Robb Holman is a globally renowned expert in personal transformation and the driving force behind the Inside Out Leadership philosophy. As a highly sought-after keynote speaker and best-selling author of four books, Robb has shared the stage with some of the most influential leaders of our time. As the CEO of Holman International, a leading […]
Tim Sanders is renowned as one of the top-rated keynote speakers in the world today. His exceptional expertise, passionate delivery, and meticulous pre-event preparation process have made him a sought-after figure on the speaking and lecture circuits. With a focus on leadership development, sales success, and collaboration, Tim delivers highly-customized speeches that not only provide […]
Kathy Caprino, M.A., stands at the forefront of empowering women in their careers and leadership journeys. As an internationally-recognized women’s career and executive coach, writer, leadership trainer, and sought-after speaker, Kathy embodies a unique blend of corporate expertise, coaching prowess, and therapeutic insight. With a career spanning 18 years as a corporate executive and 15 […]
Peter Dinklage has become a household name, captivating audiences worldwide with his extraordinary talent and charismatic presence. Best known for his portrayal of Tyrion Lannister in HBO’s critically acclaimed TV series “Game of Thrones,” Dinklage’s career spans over two decades, marked by a series of impressive performances on both stage and screen. His ability to […]
Alec Ross stands as a dynamic force in the world of technology, innovation, and global affairs, renowned as a New York Times best-selling author and an esteemed Distinguished Adjunct Professor at the University of Bologna’s business school. With a fervent dedication to deciphering the complexities of our rapidly evolving world, Ross illuminates the intersections of […]
Gabrielle Sagalov (Scrimshaw) is an Indigenous professional with a passion for creating social impact. She has an MBA from Stanford and is a Gleitsman Fellow at the Center for Public Leadership at Harvard University. As the Public Sector Education Lead at Apple, Gabrielle supports education policy and strategic initiatives across K-12. Prior to Apple, Gabrielle […]
For Urs Koenig, challenging people to help them achieve top performance and bringing transformation is at the heart of everything he does. His journey has been non-traditional at every step. After his highly successful skiing career, he coached the Swiss University Ski Team and won numerous championships worldwide. Always eager to challenge himself as well […]
At 19, Jeremy Poincenot was just like any other sophomore at San Diego State University—enjoying life with friends, sports, and fraternity activities, all underpinned by his perfect 20/20 vision. However, life took an unexpected turn when Jeremy started losing his sight without any prior warning. Diagnosed with Leber’s Hereditary Optic Neuropathy (LHON), a rare genetic […]
Professor Freddie Barnard has interests include agricultural finance and farm management. He has had extensive experience in agricultural lending. Professor Barnard’s responsibilities include serving as director of the Midwest Agricultural Banking School The school is co-sponsored by the Illinois, Indiana, Kentucky, Michigan, and Ohio Bankers Associations and is held at Purdue University. In addition, he […]
Amy McWhirter is a high-energy, charismatic event emcee known for her exceptional ability to connect with audiences and bring events to life. Whether hosting live, virtual, or hybrid events, Amy’s warmth, professionalism, and impeccable preparation make her a standout choice for corporate conferences, product launches, awards shows, and more. Amy McWhirter | Event Emcee Crafting […]
Sean Moffitt is globally recognized as a business thought leader, strategy advisor, digital innovator, keynote speaker and author. The common thread? Sean lives and breathes business transformation, customer and brand engagement, technology, innovation and “the future”. After a number of executive strategy and marketing positions at Fortune 500 firms Procter & Gamble, Molson Coors and Diageo, he […]
Triple Emmy-Winning Journalist and Bestselling Author Gaby Natale is on a mission to awaken the PIONEER spirit in each of us. Gaby stands as a trailblazer in the entertainment industry, possessing not only the creative prowess but also the entrepreneurial acumen to carve her path. As one of the few women who own the rights […]
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To find the perfect speaker for your event, you can start by visiting our website or contacting our client service team directly. We will discuss your event’s objectives, theme, audience demographics, and budget. Based on this information, we will provide you with a curated list of speaker recommendations who not only align with your goals but are also known for engaging and captivating audiences. You can also browse through our extensive speaker profiles online, which include detailed bios, speaking topics, and video clips of past engagements to help you make an informed decision.
Speakers Inc caters to a wide range of events, including corporate meetings, conferences, educational workshops, leadership retreats, and public seminars. Our speakers specialize in various topics such as business, technology, health, education, motivation, and more, making us a versatile partner capable of servicing diverse event needs.
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