Alli Webb: Business Innovation
Alli Webb empowers entrepreneurs and leaders with real-world insights on branding, customer experience, and building scalable, service-driven businesses from the ground up.
Quick Facts:
- Co-Founder and Chief Creative Officer of Drybar, a national beauty brand with 37+ locations.
- Creator of Drybar’s signature customer experience, stylist training systems, and nationwide product line.
- Active co-founder and advisor behind Squeeze, an innovative massage concept centered on affordable luxury.
- Oversees teams of more than 2,200 stylists across the country.
- Formats: Keynote 45–60 min, workshop
- Audiences: Entrepreneurs, corporate leaders, women in business, retail and hospitality teams, franchise groups, innovators, and professional associations.
- Outcomes:
- Strategies for building and scaling customer-focused brands.
- Practical insights on leadership, culture development, and operational excellence.
- Inspiration and guidance for entrepreneurs navigating growth, innovation, and reinvention.
- Travels from: Los Angeles, CA
- **Fee range: On Request
Talent Services
Keynote Topics:
Raising the Bar:
Business Innovation and Tapping into the Entrepreneurial Spirit
Named to Fast Company’s “100 Most Creative People in Business,” Fortune’s “40 Under 40” list, Inc.’s “100 Women Building America’s Most Innovative and Ambitious Businesses,” and much more, Drybar’s Alli Webb knows what it takes to constantly innovate to keep a business relevant, useful, and resonating with its customer base.
A former professional hair stylist, the concept for Drybar started after Webb started her own family, and began offering affordable in-home blowout services to her mommy friends. Launching with just a sole California location, Drybar has exploded into a nationally-recognized and highly sought-after brand with over 100 locations nationwide and line of products and tools sold at popular retailers such as Nordstrom, Sephora, and Ulta.
In these insightful and empowering remarks, Webb shares her secrets to constant business innovation, and tactical insights into business growth, customer engagement, and cultural relevance.
Drawing on her profound first-hand experiences as well as lessons learned from her entrepreneur-focused podcast “Raising the Bar,” Webb shares what it takes to risk everything on a great idea, and to tap into the constantly-innovating entrepreneurial spirit.
It Starts With Culture:
Identifying, Building and Expanding Your Company’s Core Values
Alli Webb’s Drybar has a cult-like following, with consumers knowing exactly what to expect and the kind of experience they will receive whether they’re walking into a location in Manhattan, Los Angeles, or any one of Drybar’s 150 locations.
In this actionable and informative conversation, Alli Webb shares her best tips and advice about building a company culture that is relevant, authentic, works for your employees, and that consumers trust.
Drawing on her first-hand experiences expanding a successful business nationwide, working with franchisees, launching a product line, and hiring a CEO, Webb provides both tactical insights and bold inspiration that organizations can start implementing tomorrow.
Turn Up the Volume:
Women in Business
As a mom and successful entrepreneur, Alli Webb has navigated the ins and outs of work-life balance, and what it takes to be a woman launching a business from scratch. In these empowering and candid remarks, she shares her advice, tips, and motivations, providing audiences with both practical lessons and big picture inspiration.
From breaking free of “mom guilt,” to pushing through doubts and insecurities, cultivating a support system, and handling the critics, Webb opens up about her own triumphs and struggles juggling a family and growing a nationally-recognized business.
From starting out driving around to her mommy-friend’s houses, offering at home blowouts, to writing a New York Times bestselling book, launching a podcast, and starting yet another business, Webb’s career trajectory is anything but typical. Her remarks are chock-full of engaging personal anecdotes, and first-hand business lessons, that leave audiences empowered and informed.
Talent Short Bio
Alli Webb is the co-Founder and Chief Creative Officer of Drybar, the pioneering blowout-only salon brand that transformed the beauty industry and redefined affordable luxury. What began as a small in-home blowout service soon evolved into a national phenomenon, fueled entirely by word-of-mouth demand and Alli’s signature blend of creativity, customer obsession, and operational discipline.
In 2010, she opened the first Drybar location in Brentwood, Los Angeles. Over the following years, she and her brother, co-Founder Michael Landau, expanded the company to dozens of locations across the United States, growing a team of more than 2,200 stylists and building a multimillion-dollar product line carried by major retailers. As Chief Creative Officer, Alli led the brand’s aesthetic, stylist training programs, and product innovation, cementing Drybar as one of the most recognizable names in modern beauty.
Her entrepreneurial journey continued with the launch of Squeeze, an innovative massage concept that elevates the client experience through seamless technology, personalized service, and an accessible luxury model. As an active angel investor, advisor, and co-founder, Alli brings deep experience in scaling brands, strengthening culture, and designing memorable customer experiences.
Known for her authenticity and practical insights, she inspires entrepreneurs, lea
Talent Videos
Alli Webb Sizzle Reel Showcasing Entrepreneurship, Brand Building, and Customer Experience
A two minute 13 second highlight reel featuring Alli Webb’s story of building Drybar, scaling service-focused brands, and inspiring entrepreneurs with real-world insights.
Video Summary & Key Moments
This two minute 13 second sizzle reel highlights Alli Webb’s evolution from a solo in-home stylist to co-founder of Drybar, one of the most disruptive and beloved brands in modern beauty. Through dynamic clips, customer-focused visuals, and interview moments, the video showcases how Alli transformed a simple idea into a nationally recognized company by prioritizing experience, innovation, and authenticity.
The reel underscores the unique concept that made Drybar a category-defining brand: no cuts, no color, just blowouts. Alli reflects on how word-of-mouth demand fueled early growth and how she, alongside her brother Michael Landau, scaled the business to dozens of locations and thousands of stylists nationwide. Her role as Chief Creative Officer is spotlighted through scenes of brand development, product design, and stylist training—illustrating her commitment to quality and consistency.
Additional segments highlight Alli’s entrepreneurial journey beyond Drybar, including her co-founding of Squeeze, an innovative massage concept focused on seamless technology and personalized service. The video positions her as a passionate mentor, investor, and leader dedicated to helping others build meaningful, customer-centric brands.
Key Moments
00:25–00:55 Scenes highlighting the explosive growth from a small idea to a national brand.
00:55–01:25 Focus on stylist training, brand development, and Drybar’s signature customer experience.
01:25–01:55 Introduction of Squeeze and Alli’s broader entrepreneurial ventures.
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