While James is an astonishing athlete, sport is really not what he talks about. He is a master of mindset, focus, and of managing self-doubt. This is what he teaches.
James talks about the incredible power of hope and teamwork. He speaks about accountability, both to yourself and to your team. He shows his audience how to remove excuses from their own lives in order to unlock more ability.
In one of the most moving sections of Redefine Impossible, James reflects on his time with Dayton Hayward, a boy with Cerebral Palsy who loved to feel the wind in his face. James teamed up with Dayton and pulled, pushed, and carried him through an entire Ironman race.
During that race, despite the increased physical demands, James gained a deeper understanding of perspective and privilege. As James shares in his presentation, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today. Despite the pain, all of that is a privilege.”
Whether speaking to a room full of C-suite leaders, an international sales team, a finely tuned military group, or any one of countless professional sports teams, James’ expertise is in teaching people to change how they think in order to remove self-imposed limits.
James Lawrence, known worldwide as the Iron Cowboy, is a legendary endurance athlete, bestselling author, and motivational keynote speaker whose achievements redefine what the human mind and body can accomplish. From overcoming obesity to rising as one of the most accomplished endurance athletes in history, James built a global reputation for mental toughness, relentless drive, and his refusal to accept perceived limits.
His most iconic accomplishment, the 50-50-50 challenge, captured international attention as he completed 50 Ironman-distance triathlons in 50 consecutive days across all 50 states. The feat demonstrated unparalleled resilience, meticulous strategy, and the profound power of an unwavering mindset. James’s willingness to embrace the impossible has since inspired millions to reassess their own boundaries and pursue goals once thought unattainable.
As a keynote speaker, James blends high-energy storytelling with hard-earned lessons on perseverance, peak performance, and breakthrough mindset.
James Lawrence, widely recognized as the Iron Cowboy, stands as a testament to human endurance and the power of determination. Renowned for his astonishing feat of completing 50 Ironman-distance triathlons in 50 consecutive days across 50 states, James Lawrence transcends the boundaries of physical achievement.
His journey from a humble beginning in Calgary, Alberta, to becoming a global inspiration is a saga of overcoming challenges and redefining the limits of what is possible. James Lawrence is not just an athlete; he is a motivational force whose story resonates deeply with audiences worldwide.
His record-breaking 50-50-50 challenge, where he completed 50 Ironman-distance triathlons in 50 consecutive days, catapulted him into the international spotlight. This remarkable achievement showcased not only his physical prowess but also his mental fortitude and indomitable spirit.
As a motivational keynote speaker, James Lawrence brings a unique blend of personal experience and motivational insights to his audiences. His speaking engagements are not just about athletic accomplishments but about the principles of goal-setting, perseverance, and overcoming adversity. James’s ability to connect on a personal level, sharing the highs and lows of his journey, inspires individuals to push beyond their perceived limitations.
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Jim Davidson is a resilience expert who has survived not just one epic mountain disaster, but two. From his real-world survival experiences, he distills hard-won lessons about forging the resilience to overcome change, challenge, and uncertainty. While climbing Mount Everest, Jim and his team survived massive earthquakes and avalanches on what became the mountain’s deadliest […]
Seth Mattison is a renowned business strategist and keynote speaker who has dedicated nearly two decades to studying business performance, transformation, and leadership within some of the world’s most renowned brands. With a profound understanding of the evolving landscape of work, Seth is on a mission to shape the future of work, making it more […]
Jamie Clarke is a trailblazing adventurer, sought-after motivational speaker, and resilience expert. Known for his dynamic, captivating keynotes, Jamie draws upon his experiences as a mountaineer and expedition leader, having successfully summited Mount Everest twice and crossed the Arabian Desert by camel. Jamie’s messages on overcoming adversity, pushing limits, and cultivating resilience resonate powerfully with […]
Robyn Benincasa has made an art form of extreme performance by competing and winning at the highest levels of sport and business. Robyn is an award-winning keynote speaker, a 20+ year veteran San Diego firefighter, a World Champion Adventure Racer, a 2014 CNN Hero, a Guinness World Record Endurance Kayaker, a best-selling author, and founder […]
Chris Bertish has become a sought after global motivational keynote and TEDx guest speaker. Whether talking at corporate events or schools, his tale of overcoming obstacles to get halfway around the globe for the Mavericks competition final always has audiences clinging to the edge of their seats. There’s an authenticity to this material that makes […]
Molly Kawahata is a dynamic speaker, strategist, and ice climber renowned for her pioneering work in harnessing the power of hope within organizations. With a background as a former climate advisor to the Obama White House, Molly brings a unique blend of expertise in leadership, organizational development, and narrative transformation to her speaking engagements. Affectionately […]
As a humanitarian, Mallory Brown uses empathy and a focus the person, rather than the problem, to create the positive change. Her current documentary series, “Walk A Mile”, embarks on a global marathon for women’s empowerment. As a keynote speaker, Mallory shares the humanitarian mindset, with real-life stories of human connection, to provide tools to help […]
Yossi Ghinsberg is a world-renowned adventurer, author, and keynote speaker whose incredible survival story in the Amazon jungle has captivated audiences worldwide. In 1981, Yossi embarked on a harrowing journey into the uncharted depths of the Bolivian Amazon, only to become separated from his companions and left alone to survive for three weeks against the […]
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