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TRANSFORMATIVE STRATEGIES FOR MODERN EXECUTIVES
At the heart of AI’s future, is the ability to operate intelligently and empathetically. As AI reshapes industries, companies and teams, it is crucial for today’s leaders to understand the strategic implications of AI. This happens with embracing human-centric AI to build and implement technologies that understand humanity.
In this interactive keynote experience, Omar unpacks how executives can harness AI’s potential to enhance decision-making, optimize operations, and foster innovation. You’ll explore practical AI applications that drive efficiency and competitiveness and learn to lead not just alongside AI, but in harmony with it, to elevate your organization in a data-driven era.
You’ll also learn how to develop and implement human-centric AI systems that are designed to understand and interact with humans effectively. As a leader, you will gain insights into AI use that respects privacy and enhances lives without sacrificing the personal touch.
Discover how in the age of AI, leadership is not about controlling algorithms–rather it is about collaborating with technology and humanity. Your leaders will walk away knowing how they can augment their capabilities with AI, from enhancing their analytical skills to automating routine tasks.
They will also understand the qualities that define a successful AI-augmented leader and how to cultivate them within your teams. Lastly, they will be able to embrace AI tools that assist in making more informed, data-backed decisions to lead your organization into a new digital epoch.
BUSINESS TO HUMAN MARKETING AND MARKETING 3.0 – WHAT’S NEXT?
As the marketing mastermind behind Beats by Dre, Omar Johnson raised the bar on what it meant to go viral, elevated influencer marketing to a previously unimagined level, and turned Beats from a phenomenon into a movement. How? He believes that all marketing is B2H (Business to Human)–a human-centric approach to marketing that combines people, product, and storytelling to create amazing experiences and an authentic sense of purpose for your brand. Drawing from his experiences at Nike, Beats, Apple and several tech startups, Omar shares his inside tips and methods for delivering incredible experiences to customers and employees.
As CEO of brand management firm ØPUS United and ØPUS Intelligence Lab, a software company that is revolutionizing marketing tech through the use of Artificial Intelligence and other tools, Omar is once again at the forefront of “what’s next,” leading strategists, creatives, and technologists developing the next generation of marketing breakthroughs and technologies.
In this timely talk, Adweek “Brand Genius” proves that whether you call them consumers, clients, or customers, people are human beings first—and marketers must look beyond data and numbers for insights that activate them at this universal level.
He also looks at the world of modern marketing and media, where the rules of customer engagement have changed, customer experience has lost its meaning, permission marketing rules, and customers themselves have become creators and social media influencers. Whether you’re a CEO, marketer, creative, or in the media, this enlightening talk will reveal what’s next—and give you actionable insights on preparing for a rapidly-changing future.
The idea of the majority workplace culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader.
In this engaging and thought-provoking talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.
THE BEATS STORY: BUILDING A WINNING COMPANY CULTURE AND INTERNATIONAL BRAND
When Omar Johnson left marketing giant Nike to become employee #3 at a small, niche headphones company, no one could have imagined the phenomenal success story that was about to take place. Within four short years, Beats by Dre rose from $20 million to $2 billion in sales, beating out Bose to become #1 in the category worldwide before being acquired by Apple for $3 billion.
Along the way, Omar expanded the headphone market way beyond male audiophiles on airplanes to women, athletes, musicians, fashionistas, and celebrities. What’s more, he created his unconventional, breakthrough marketing on a comparatively shoestring budget.
He also built a winning company culture that personified diversity, leading a flat organizational structure where ideas, creativity and innovation flourished. In this entertaining and illuminating talk, Omar tells the inside story behind the Beats worldwide phenomenon—sharing lessons and insights for any organization aspiring to reinvigorate their culture, reinvent their industry, and activate their employees to reach for the stars.
FROM BEATS TO AI: DISRUPTING TECH AND SaaS WITH VISION AND LEADERSHIP
Omar Johnson, the visionary marketing leader who transformed Beats by Dre into a cultural phenomenon, takes the stage to ignite your imagination about founding and growing tech companies. Now a successful tech entrepreneur and AI expert at Opus Intelligence, Omar will share his unique insights on harnessing the power of technology to disrupt industries and create groundbreaking experiences. His most recent success is Opus Intelligence, a tech company that is revolutionizing marketing, brands and the use of AI in the marketplace.
In this thought-provoking keynote, you’ll discover:
Omar Johnson is not just a speaker, he’s a catalyst. He will challenge your perspectives, ignite your creativity, and equip you with the tools to thrive in the ever-evolving landscape of technology and marketing.
This keynote is ideal for:
Omar Johnson is a business leader and coach who focuses on leadership, trust, and change execution. He advises senior teams on aligning leadership behavior with strategy so organizations can navigate disruption and scale sustainably. Omar’s approach centers on real leadership habits, specific actions leaders can take daily to build credibility, motivate teams, and drive measurable change.
Sessions combine storytelling, diagnostic tools, and practical playbooks so participants leave with both insight and immediate next steps. Whether the objective is culture shift, succession readiness, or accelerating a transformation program, Omar helps leaders identify the few high-leverage behaviors that produce the most impact. His work includes executive briefings, leadership cohorts, and measurable follow-up checkpoints that turn learning into performance gains.
Omar works with mid-market and enterprise clients to design repeatable leadership development paths that embed new habits into daily work. He emphasizes accountability and practical metrics, ensuring workshops connect to KPIs. For organizations that need candid advice and a pragmatic path from intention to results, Omar delivers clear frameworks and the coaching needed to sustain change. speakersinc.com
Omar Johnson is a marketing visionary and brand strategist whose innovative approach transformed Beats by Dre from a niche audio brand into a global cultural phenomenon. As the former Chief Marketing Officer of Beats by Dre, he played a pivotal role in growing the company’s revenue from $20 million to over $2 billion, ultimately leading to its $3 billion acquisition by Apple. Named one of the “Most Innovative CMOs” by Business Insider, Omar is widely recognized for his ability to create marketing campaigns that blend human-centric storytelling, culture, and technology to drive brand loyalty and business growth.
With a deep understanding of consumer behavior and the power of emotional connections, Omar has built a reputation for crafting narratives that resonate on a global scale. His expertise extends beyond the world of audio technology, making him a sought-after keynote speaker for organizations looking to revolutionize their branding, storytelling, and customer engagement strategies.
Omar Johnson’s career is a testament to the power of authentic storytelling and strategic brand positioning. His work at Beats by Dre was not just about selling headphones; it was about creating a movement. By leveraging cultural influencers, athletes, and musicians, he developed campaigns that seamlessly integrated products into the lifestyle and aspirations of consumers. His marketing strategies capitalized on cultural moments, from the Olympics to the Super Bowl, amplifying the brand’s presence on the world stage.
His expertise spans multiple industries, with proven success in sports, entertainment, and technology. Omar understands how to tap into the emotions of audiences, ensuring that brands are not just seen and heard but felt. His philosophy revolves around the synergy of people, products, and compelling narratives—an approach that has driven success for brands beyond Beats by Dre.
Beyond his work with Beats, Omar has collaborated with industry leaders and Fortune 500 companies, advising on brand strategy, marketing innovation, and customer engagement. His insights into behavioral psychology and digital marketing trends allow him to help businesses harness the power of storytelling in a way that drives growth and differentiation.
As a keynote speaker, Omar delivers compelling insights that empower businesses to forge stronger connections with their audiences through authentic and emotionally driven marketing. For event planners looking to book a speaker who can captivate, educate, and inspire, Omar Johnson is a premier choice.
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A: Yes — frameworks scale from startups to enterprise.
A: Workshops include actionable templates and role-play.
A: 4–8 weeks recommended for tailored strategy sessions.
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