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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second.
We’ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.
Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.
Contact us at Speakers Inc and follow us on Twitter
Publisher : Wiley; 1st edition (September 29, 2014)
Language : English
Hardcover : 240 pages
ISBN-10 : 1118943007
ISBN-13 : 978-1118943007
Item Weight : 14.6 ounces
Dimensions : 5.8 x 0.86 x 9 inches
Scott Stratten is a powerhouse in the world of marketing, branding, and relationship-building, known for his disruptive and un-traditional approach. Named by Forbes as one of the top five social media influencers globally, Stratten is a leading voice in contemporary marketing.
As the President of UnMarketing, Scott has dedicated his career to teaching businesses and professionals how to connect with their audiences authentically and effectively. His innovative strategies and engaging storytelling make him a standout figure in the marketing world.
Scott Stratten is a powerhouse in the world of marketing, branding, and relationship-building, known for his disruptive and un-traditional approach. Named by Forbes as one of the top five social media influencers globally, Stratten is a leading voice in contemporary marketing. As the President of UnMarketing, Scott has dedicated his career to teaching businesses and […]
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