While James is an astonishing athlete, sport is really not what he talks about. He is a master of mindset, focus, and of managing self-doubt. This is what he teaches.
James talks about the incredible power of hope and teamwork. He speaks about accountability, both to yourself and to your team. He shows his audience how to remove excuses from their own lives in order to unlock more ability.
In one of the most moving sections of Redefine Impossible, James reflects on his time with Dayton Hayward, a boy with Cerebral Palsy who loved to feel the wind in his face. James teamed up with Dayton and pulled, pushed, and carried him through an entire Ironman race.
During that race, despite the increased physical demands, James gained a deeper understanding of perspective and privilege. As James shares in his presentation, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today. Despite the pain, all of that is a privilege.”
Whether speaking to a room full of C-suite leaders, an international sales team, a finely tuned military group, or any one of countless professional sports teams, James’ expertise is in teaching people to change how they think in order to remove self-imposed limits.
James Lawrence, known worldwide as the Iron Cowboy, is a legendary endurance athlete, bestselling author, and motivational keynote speaker whose achievements redefine what the human mind and body can accomplish. From overcoming obesity to rising as one of the most accomplished endurance athletes in history, James built a global reputation for mental toughness, relentless drive, and his refusal to accept perceived limits.
His most iconic accomplishment, the 50-50-50 challenge, captured international attention as he completed 50 Ironman-distance triathlons in 50 consecutive days across all 50 states. The feat demonstrated unparalleled resilience, meticulous strategy, and the profound power of an unwavering mindset. James’s willingness to embrace the impossible has since inspired millions to reassess their own boundaries and pursue goals once thought unattainable.
As a keynote speaker, James blends high-energy storytelling with hard-earned lessons on perseverance, peak performance, and breakthrough mindset.
James Lawrence, widely recognized as the Iron Cowboy, stands as a testament to human endurance and the power of determination. Renowned for his astonishing feat of completing 50 Ironman-distance triathlons in 50 consecutive days across 50 states, James Lawrence transcends the boundaries of physical achievement.
His journey from a humble beginning in Calgary, Alberta, to becoming a global inspiration is a saga of overcoming challenges and redefining the limits of what is possible. James Lawrence is not just an athlete; he is a motivational force whose story resonates deeply with audiences worldwide.
His record-breaking 50-50-50 challenge, where he completed 50 Ironman-distance triathlons in 50 consecutive days, catapulted him into the international spotlight. This remarkable achievement showcased not only his physical prowess but also his mental fortitude and indomitable spirit.
As a motivational keynote speaker, James Lawrence brings a unique blend of personal experience and motivational insights to his audiences. His speaking engagements are not just about athletic accomplishments but about the principles of goal-setting, perseverance, and overcoming adversity. James’s ability to connect on a personal level, sharing the highs and lows of his journey, inspires individuals to push beyond their perceived limitations.
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