James Lawrence: The Iron Cowboy

Quick Facts:

Highlights:

50-50-50 Challenge:

  • Completed 50 Ironman-distance triathlons in 50 consecutive days across 50 states.
  • Set a world record with this unprecedented endurance feat.
  • Demonstrated extraordinary physical and mental stamina.

Transformational Journey:

  • Overcame obesity to become an elite endurance athlete.
  • Transformed his life through fitness and disciplined effort.
  • Inspirational story of personal transformation and perseverance.

Formats:

Audiences:

Outcomes:
  • Reading Time: 2 min
  • Bio Word Count: 434
Reviews: (0 reviews)
  • Travels from: Lindon, UT
  • **Fee range: $35,001 - $50,000

Talent Services

Keynote Topics:

While James is an astonishing athlete, sport is really not what he talks about.  He is a master of mindset, focus, and of managing self-doubt.  This is what he teaches.

James talks about the incredible power of hope and teamwork.  He speaks about accountability, both to yourself and to your team. He shows his audience how to remove excuses from their own lives in order to unlock more ability. 

In one of the most moving sections of Redefine Impossible, James reflects on his time with Dayton Hayward, a boy with Cerebral Palsy who loved to feel the wind in his face.  James teamed up with Dayton and pulled, pushed, and carried him through an entire Ironman race. 

During that race, despite the increased physical demands, James gained a deeper understanding of perspective and privilege.  As James shares in his presentation, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today.  Despite the pain, all of that is a privilege.”

Whether speaking to a room full of C-suite leaders, an international sales team, a finely tuned military group, or any one of countless professional sports teams,  James’ expertise is in teaching people to change how they think in order to remove self-imposed limits.

James Lawrence, widely recognized as the Iron Cowboy, stands as a testament to human endurance and the power of determination. Renowned for his astonishing feat of completing 50 Ironman-distance triathlons in 50 consecutive days across 50 states, James Lawrence transcends the boundaries of physical achievement. His journey from a humble beginning in Calgary, Alberta, to becoming a global inspiration is a saga of overcoming challenges and redefining the limits of what is possible. James Lawrence is not just an athlete; he is a motivational force whose story resonates deeply with audiences worldwide.

James Lawrence | Iron Cowboy

James Lawrence’s journey into the realm of extreme endurance began with a pivotal decision to transform his life through fitness. From battling obesity to becoming an elite endurance athlete, his transformational journey is rooted in resilience and unwavering determination. His record-breaking 50-50-50 challenge, where he completed 50 Ironman-distance triathlons in 50 consecutive days, catapulted him into the international spotlight. This remarkable achievement showcased not only his physical prowess but also his mental fortitude and indomitable spirit.

As a motivational keynote speaker, James Lawrence brings a unique blend of personal experience and motivational insights to his audiences. His speaking engagements are not just about athletic accomplishments but about the principles of goal-setting, perseverance, and overcoming adversity. James’s ability to connect on a personal level, sharing the highs and lows of his journey, inspires individuals to push beyond their perceived limitations. Whether addressing corporate teams, youth groups, or sports organizations, he imparts actionable strategies for achieving peak performance and maintaining resilience in the face of challenges.

James’s influence extends beyond the sports arena into the realms of corporate leadership and personal development. His messages resonate with audiences seeking to harness the power of resilience and determination in their professional and personal lives. His speaking engagements are characterized by dynamic storytelling, practical advice, and a contagious enthusiasm that leaves a lasting impact on attendees. Recognized for his ability to motivate and empower, James Lawrence is a sought-after speaker for events focused on leadership, personal growth, and achieving extraordinary results.

In conclusion, James Lawrence, the Iron Cowboy, embodies the spirit of resilience and determination that resonates universally. His journey from overcoming personal challenges to achieving extraordinary athletic feats serves as a powerful testament to the human potential for greatness. As a motivational keynote speaker, James Lawrence inspires audiences worldwide with his compelling story and practical insights into achieving peak performance. Whether addressing corporate teams or community groups, his messages of perseverance and goal-setting leave a profound impact on listeners, motivating them to pursue their dreams with renewed vigor.

View All Speakers and follow us on Twitter

Videos

Interest to Book? Send us your enquiry

Speaker Contact Form

Enquiry Form

Talent FAQ's

Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.

Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.

The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.

Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.

Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.

  • Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
  • There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
  • Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
  • When browsing speakers, consider their location to keep travel costs down.
  • Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
  • Be upfront about your needs and expectations to ensure a successful partnership.
  • Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.

Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!

Talent Resources

In order to view the below you must be logged in.

  • Powerpoint Slide – For meeting and event planners
  • Gallery Images
  • High Resolution Images
  • PDF Files
  • Books and Magazine Links
  • Music List
  • Podcast Shows
  • Courses
  • + more

You may be interested in...

  • (25)

Mike Massimino, a former NASA astronaut, is a professor of mechanical engineering at Columbia University and the senior advisor for space programs at the Intrepid Sea, Air & Space Museum. \ He received a BS from Columbia University, and MS degrees in mechanical engineering and in technology and policy, as well as a PhD in […]

  • Travels from: New York, NY
  • Business Speakers
  • (89)
Molly Kawahata

Molly Kawahata is a dynamic speaker, strategist, and ice climber renowned for her pioneering work in harnessing the power of hope within organizations. With a background as a former climate advisor to the Obama White House, Molly brings a unique blend of expertise in leadership, organizational development, and narrative transformation to her speaking engagements. Affectionately […]

  • Travels from: Denver, CO
  • Inspirational Speakers
  • (62)
Tom Jones

Tom Jones, the founder of Quitproof, is an acclaimed motivational keynote speaker whose life journey is a testament to the unyielding power of persistence and resilience. From overcoming significant personal struggles to becoming an endurance athlete and high-performance coach, Tom has mastered the art of turning challenges into steppingstones. His compelling message resonates with global […]

  • Travels from: Huntington Beach, CA
  • Motivational Speakers
  • (351)

David Goggins is a Retired Navy SEAL and is the only member of the U.S. Armed Forces to complete SEAL training (including two Hell Weeks), the U.S. Army Ranger School (where he graduated as Enlisted Honor Man) and Air Force Tactical Air Controller training. An accomplished endurance athlete, Goggins has completed over 60 ultra-marathons, triathlons, […]

  • Travels from: Nashville, TN
  • Adventure Speakers
  • (14)
  • (1)

As a humanitarian, Mallory Brown uses empathy and a focus the person, rather than the problem, to create the positive change. Her current documentary series, “Walk A Mile”, embarks on a global marathon for women’s empowerment. As a keynote speaker, Mallory shares the humanitarian mindset, with real-life stories of human connection, to provide tools to help […]

  • Travels from: Michigan City, IN
  • Adventure Speakers
  • (15)

Colin O’Brady is a world-record-breaking endurance athlete and a pioneering force in adventure and motivation. Known for his awe-inspiring achievements, including becoming the first person to cross Antarctica solo, unsupported, and unassisted, Colin captivates audiences worldwide with his story of courage, resilience, and pushing human potential beyond limits. Colin O Brady | Motivational Speaker With […]

  • Travels from: Jackson, WY
  • Adventure Speakers
  • (15)
Bjørn Heyerdahl

Bjørn Heyerdahl is more than just an explorer or environmentalist. He embodies the legacy of his lineage, stretching back to the iconic Viking era, and channels it into a modern narrative of sustainability, adventure, and humanitarianism. As an internationally recognized speaker and consultant, Bjørn Heyerdahl brings a unique blend of ancestral wisdom, personal grit, and […]

  • Travels from: Toronto, ON
  • Motivational Speakers
  • (60)
Yossi Ghinsberg

Yossi Ghinsberg is a world-renowned adventurer, author, and keynote speaker whose incredible survival story in the Amazon jungle has captivated audiences worldwide. In 1981, Yossi embarked on a harrowing journey into the uncharted depths of the Bolivian Amazon, only to become separated from his companions and left alone to survive for three weeks against the […]

  • Travels from: Tel Aviv-Yafo
  • Motivational Speakers
Disclaimer
The profiles and images embedded on these pages are from various conference entertainers and other talent.

These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.

Fee ranges where listed on this website are intended to serve as a guideline only.

All talent fees exclude VAT, travel and accommodation where required.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.