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In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.
The authors explain how the introduction of “smart” objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.
The authors chart the evolution of three IoTs—the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.
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ISBN: 9780262535984
Dimensions (WxH): 6.0 in x 9.0 in
Publisher: Mit Press
Publication Date: September 11, 2018
Linda Bernardi is a trailblazer in the world of innovation, renowned for her unique vision and unwavering commitment to disrupting the status quo. As an “innovation provocateur,” Linda helps organizations break free from their comfort zones, challenge conventional wisdom, and shatter outdated paradigms.
Her mission is to drive the creation of market-changing products, services, and methodologies. With a rich background in technology and business, Linda is a sought-after speaker who delivers powerful keynotes and talks across the globe. Her expertise spans multiple sectors, including Financial, Healthcare, Pharmaceutical, Retail, Hospitality, Consumer Products, and Technology.
Linda Bernardi is a trailblazer in the world of innovation, renowned for her unique vision and unwavering commitment to disrupting the status quo. As an “innovation provocateur,” Linda helps organizations break free from their comfort zones, challenge conventional wisdom, and shatter outdated paradigms. Her mission is to drive the creation of market-changing products, services, and […]
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