Wise Guy

AUTHOR: Guy Kawasaki

Guy Kawasaki

Wise Guy

  • Blinkist

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These summaries, often referred to as “blinks,” condense the content of a book into bite-sized, easily digestible insights, typically taking about 15 minutes to read or listen to.

Overall, Blinkist is designed for individuals who want to stay informed and learn efficiently, providing a way to consume the essence of a book without committing to reading the entire text.

Description

Guy Kawasaki has been a fixture in the tech world since he was part of Apple’s original Macintosh team in the 1980s as a Wise Guy. He’s widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he’s shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.

Wise Guy

Wise Guy, his most personal book, is about his surprising journey. It’s not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.

For instance, you’ll follow Guy as he . . .

  • Gets his first real job in the jewelry business–which turned out to be surprisingly useful training for the tech world.
  • Disparages one of Apple’s potential partners in front of that company’s CEO, at the sneaky instigation of Steve Jobs.
  • Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: “That’s okay, Steve, I don’t trust you either.”
  • Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.
  • Takes up surfing at age 62–which teaches him that you can discover a new passion at any age, but younger is easier!

Guy covers everything from moral values to business skills to parenting. As he writes, “I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that’s the best story of all.”

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Ratings: 4 (41 ratings)
Time to Read: 24 mins
Takeaways: 8 Key ideas
Available As: Audio & text

Guy Kawasaki is a trailblazer in the realms of technology evangelism and digital innovation. Currently serving as the Chief Evangelist of Canva, a leading online design platform, he continues to shape the way businesses and individuals approach creative expression. Kawasaki is also the creator and host of Guy Kawasaki’s Remarkable People podcast, where he interviews a diverse array of individuals who have made significant impacts in their respective fields.

With an impressive academic background, including a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College, Kawasaki’s influence extends beyond his professional endeavors into academia as an executive fellow of the Haas School of Business at UC Berkeley and an adjunct professor at the University of New South Wales.

Guy Kawasaki
  • Marketing Expert

Guy Kawasaki is a trailblazer in the realms of technology evangelism and digital innovation. Currently serving as the Chief Evangelist of Canva, a leading online design platform, he continues to shape the way businesses and individuals approach creative expression. Kawasaki is also the creator and host of Guy Kawasaki’s Remarkable People podcast, where he interviews […]

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