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Jay Baer’s Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
The difference between helping and selling is just two letters, but those two letters make all the difference.
What if – faced with more competition than ever before – you stopped trying to be amazing, and just started being useful?
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer’s Youtility framework is now a standard part of the marketing framework in many of the world’s leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools.
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ISBN: 9781591846666
Dimensions (WxH): 6.0 x 8.5
Publisher: Portfolio
Publication Date: June 27, 2013
Jay Baer’s journey to prominence is marked by a relentless pursuit of excellence and an unyielding commitment to innovation. His expertise lies at the interse
ction of customer experience, customer service, and marketing, areas in which he is widely regarded as a leading authority. Through a captivating blend of storytelling and real-world case studies, Jay’s speaking engagements transcend mere instruction, immersing audiences in a world of practical wisdom and actionable insights.
With a keen eye for emerging trends and a deep understanding of consumer behavior, Jay empowers companies to harness the power of customer-centric strategies to drive unprecedented growth.
Jay Baer is a transformative force in the realm of keynote speaking, revered as a Hall of Fame speaker who illuminates pathways to business growth through the twin pillars of customer experience and marketing innovation. With a career spanning decades, Jay has not only achieved acclaim as a speaker but has also carved out a […]
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