Earvin Magic Johnson: NBA Legend
Earvin “Magic” Johnson is a globally recognized business leader and keynote speaker whose sports legacy, ownership success, and entrepreneurial vision drive transformative growth and community impact.
Quick Facts:
- Highlights:
- Co-owner of the Los Angeles Dodgers, LA Sparks, LAFC, and Team Liquid
- Founder of the leading urban-focused brand and investment enterprise Magic Johnson Enterprises
- Two-time Hall of Famer and NBA icon
- Business leader behind EquiTrust Life Insurance Company and SodexoMAGIC
- Formats: Motivational keynote speaker and business leader
- Audiences: Corporate teams, executive groups, entrepreneurship events, leadership summits, and organizations focused on growth, culture, resilience, and social impact.
- Outcomes:
- Strategies for turning adversity and change into long-term business advantage
- High-performance leadership insights drawn from sports, ownership, and entrepreneurship
- Practical principles for building inclusive teams, strong communities, and sustainable brand value
- Travels from: Los Angeles, CA
- **Fee range: $100,000 - $250,000
Talent Services
Keynote Topics:
The Magic of Winning
Prior to being diagnosed with HIV in 1991, Magic Johnson was the number one pick of the 1979 NBA Draft and one of the most talented and decorated players in the history of basketball. After retiring from professional basketball, Magic turned his interest toward entrepreneurship and became a leading spokesperson on HIV education.
With an enduring legacy on the court, Johnson is now establishing his legacy off the court with his latest venture, Magic Johnson Development Corporation, which develops commercial property in long neglected minority urban and suburban neighborhoods. In this presentation, Johnson delivers a passionate message about his life story and how we can make a difference in our community.
Talent Short Bio
Earvin “Magic” Johnson is one of the most influential figures in sports, business, and community leadership. After a legendary NBA career that earned him global acclaim and two Hall of Fame inductions, Johnson transformed his competitive drive into a business empire that has made him one of the most powerful African-American entrepreneurs in the world. His company is celebrated as the number one brand in urban America, reflecting his ability to translate on-court excellence into boardroom strategy, consumer insight, and long-term value creation.
Johnson made business history in 2012 by becoming co-owner of Major League Baseball’s Los Angeles Dodgers, cementing his status as a major force in professional sports ownership. He also holds ownership stakes in the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and the global eSports organization Team Liquid. His portfolio continues to expand through leadership roles at EquiTrust Life Insurance Company and SodexoMAGIC, a facilities management and food service company focused on creating opportunity and economic empowerment.
Read Full Bio
Earvin Magic Johnson has become one of the most powerful African-American businessmen in the world.
He is Major League Baseball owner, an NBA legend, a two-time Hall of Famer, an entrepreneur, philanthropist and popular keynote speaker. The business mogul has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to the #1 brand in urban America.
Still a commanding presence in popular culture, Johnson made history in 2012 when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid.
He continues to expand his influence through his many businesses that include: EquiTrust Life Insurance Company, and SodexoMAGIC, a food service and facilities management company.
The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. Through a newly formed fund, Magic Johnson is investing millions of dollars on infrastructure improvement in the United States.
Magic Johnson is also one of the leading investors in a number of minority-owned technology companies that include Uncharted Power, an award-winning power and data infrastructure technology company; Jopwell, a diversity and hiring recruiting platform; and ShotTracker, a company that makes wearable technology for basketball players that helps track player and ball movement.
In 2021, Earvin Magic Johnson was appointed to the board of directors for Fanatics, a sports licensing company, and Cameo, a company that lets celebrities sell personalized messages to fans. With his unique positioning as a businessman spanning multiple industries and generations, he aims to help companies expand and foster a positive impact domestically and globally.
Contact us at Speakers Inc and follow us on LinkedIn
Videos
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
You may be interested in...
- (30)
- (2)
Dr. Jessica Barker is a globally recognized expert in cybersecurity, known for her pioneering work in the human aspects of security. As the co-founder of Cygenta, she has helped businesses and governments worldwide improve their security cultures and reduce risks by focusing on human behavior. Dr. Barker has become a highly sought-after keynote speaker, author, […]
- Travels from: London, UK
- Security Speakers
- (16)
- Featured
Robert “Cujo” Teschner is a former U.S. Air Force fighter pilot, elite Weapons School instructor, and author of Debrief to Win. Today, he works with organizations around the world to help leaders operationalize trust, strengthen accountability, and build high-performance cultures where continuous improvement is embedded into everyday operations. Over a distinguished military career, Cujo flew […]
- Travels from: St. Louis, MO
- Leadership Speakers
- (15)
Adrian Gostick is an expert in corporate culture, employee relations, and human resources management. With a prolific track record of successful publications, Adrian is renowned globally as a foremost thought leader in his field. His books, including “The Best Team Wins,” “All In,” and “The Carrot Principle” (a New York Times regular bestseller), illuminate the […]
- Travels from: Park City, UT
- Organizational Culture
- (9)
- Featured
April Showers is a trailblazing entrepreneur, author, and keynote speaker whose work sits at the intersection of belief, execution, and ownership. Raised in South Central Los Angeles, April’s entrepreneurial journey began at a young age and has evolved into building one of the most recognizable Black-owned character brands in the country. She is the founder […]
- Travels from: Los Angeles, CA
- Women in Business
- (18)
She’s founded multiple ventures, creating over 10,000 jobs and raising $200 million in capital. Her influence extends from boardrooms to NASDAQ spotlights, where she’s been honored globally for her impact with awards for her work, and recognized by major media outlets ranging from Fortune, Forbes, Entrepreneur, Newsweek, TIME, and CNBC, for her innovation. As the […]
- Travels from: San Francisco, CA
- Innovation Speakers
- (13)
- (4)
Lt. Col. Waldo Waldman is known as the The Wingman and a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller Never Fly Solo. He teaches organizations how to build trusting, revenue producing relationships with their employees, partners, and customers while sharing his experiences as a combat decorated F-16 […]
- Travels from: Atlanta, GA
- Leadership Speakers
- (16)
Dr. Scott Parazynski is a highly decorated physician, astronaut, best-selling author (“The Sky Below”) and tech CEO. He is a widely sought after keynote speaker on innovation, risk management, mentorship and leadership under extreme adversity. Scott has lived and traveled all over the world, spending many of his grade school years in places such as […]
- Travels from: Houston, TX
- Leadership Speakers
- (39)
DJ Scotty B, a celebrated name in the entertainment industry, hails from the vibrant city of Orlando, Florida. With a career spanning over two decades, Scotty B has become synonymous with electrifying performances, seamless event management, and unforgettable musical experiences. His dynamic presence and unparalleled expertise have made him a sought-after figure for corporate events, […]
- Travels from: Orlando, FL
- Mobile DJ
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.