Talk Triggers
Jay Baer

AUTHOR: Jay Baer

Talk Triggers

  • Hardcover
  • Subtotal

    {{ currencyFormat( pricing_summary.total_amount ) }}

Additional Notes on order:

Order from 25 copies of Talk Triggers in bulk to get wholesale pricing up to 40% off and free shipping!

  • Excludes US delivery charges extra as depends on order size
  • International Shipping Charges are Extra - outside USA.
  • Ebooks are downloadable on completion of purchase (PDF).

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says “let me tell you about this perfectly adequate experience I had last night.” The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.

Talk Triggers contains:

  • Proprietary research into why and how customers talk
  • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn &
  • Teller and their nightly meet and greet sessions, and a host of delightful small businesses
  • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
  • Surprises in the text that are (of course) word of mouth propellants

Consumers are wired to discuss what is different, and ignore what is average. This book not only dares the reader to differentiate, it includes the precise formula for doing it.

Combining compelling stories, inspirational examples, and practical how-to, Jay Baers book, TT is the first indispensable book about word of mouth. It’s a book that will create conversation about the power of conversation.

Contact us at Speakers Inc and download our Mobile App

ISBN: 9780525537274
Dimensions (WxH): 6.2 in x 9.3 in
Publisher: Penguin Publishing Group
Publication Date: October 02, 2018
Item Weight ‏ : ‎ 1.01 pounds

Jay Baer is a Hall of Fame keynote speaker who teaches business growth through customer experience and marketing innovation.

He is also a popular emcee and host of large events, New York Times bestselling author of six books, and founder of five, multi-million dollar companies.

Filled with real-world case studies and examples, Jay’s entertaining and engaging programs teach companies how to turn customer experience, customer service, and marketing into their biggest business growth advantage.

Jay has advised numerous iconic brands such as including Caterpillar, Nike, IBM, Allstate, The United Nations, and 32 of the FORTUNE 500. He is the Founder of Convince & Convert, a strategy consulting firm that owns the world’s #1 content marketing blog and the world’s top marketing podcast.

  • 25 Views
Jay Baer, Standing Ovation Podcast

Jay Baer is a transformative force in the realm of keynote speaking, revered as a Hall of Fame speaker who illuminates pathways to business growth through the twin pillars of customer experience and marketing innovation. With a career spanning decades, Jay has not only achieved acclaim as a speaker but has also carved out a […]

  • Bloomington, IN
  • Customer Service

Excellent0%

Very good0%

Good0%

Fair0%

Poor0%

Similar Products

  • From: $1,000
  • 2
  • Weddings
  • DJ Mizz V
$1,500
  • 8
  • Virtual Keynotes
  • Chris Bertish
$750
  • 30
  • Virtual Keynotes
  • Chris Bertish
  • From: $640
  • 21
  • Birthday Parties
  • DJ Mizz V
  • 5 (1 )
  • Featured
  • From: $22.50
  • 25
  • Speaker Books
  • Chris Bertish
  • From: $4,500
  • 4
  • Emcee Services
  • Kerry Barrett
  • 5 (1 )
  • From: $3,500
  • 14
  • Emcee Services
  • Duane Rockwell
  • 5 (1 )
  • From: $250
  • 13
  • Birthday Parties
  • Duane Rockwell
  • From: $250
  • 29
  • Mobile DJ
  • Duane Rockwell
  • From: $1,000
  • 37
  • Weddings
  • Duane Rockwell

© All rights reserved 2024. Speakers Inc