Michael McQueen

AUTHOR: Michael McQueen


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Mindstuck (2023) explores the intricacies of human decision-making and persuasion. It offers a deep dive into how and why people change their minds, providing you with actionable strategies to influence others effectively.

Changing someone’s mind will often feel like trying to push a boulder uphill. That’s because our brains are wired in a pretty stubborn way to be Mindstuck. There are two sides of the brain duking it out: the Inquiring Mind, which loves to think things through logically, and the Instinctive Mind, which is all about those snap judgments based on emotions and gut feelings. And guess what? That instinctive side is running the show 95% of the time. So, a lot of what you do is more about feeling than thinking.

Mindstuck | Available on Blinkist

Now, when you’re dead set on something, it’s usually your instincts taking the wheel, not your logic. And there are three big reasons why you cling to your beliefs like a lifeline, which are your identity, ideology, and intuition. Your identity makes you favor ideas from your “tribe” and reject anything from the outsiders. Your ideology filters out anything that doesn’t fit your worldview. And your intuition often trumps facts.

So, when you’re trying to get someone to see things your way, their brain is asking, “Is this going to mess with who I am, what I believe, or what feels right to me?” If you want to get through to them, the first step is to recognize where they’re coming from and navigate those tricky emotional questions. The second step is assembling your arsenal of persuasive techniques, which consists of five key components we’ll be tackling in the next sections.

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  • Ratings: 4.6 (303 ratings)
  • Total Time to Read: 17 mins
  • Take-Away’s: 6 Key ideas
  • Available as: Audio & text

Michael McQueen is a renowned author and speaker, recognized for his insights into trends, innovation, and generational change. Among his accomplishments, McQueen has authored several books, including The New Rules of Engagement and How to Prepare for What’s Next, and was previously awarded the title of Australia’s Keynote Speaker of the Year. He is also regularly featured on TV and radio. 

Michael McQueen

Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books. With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve. Michael is a regular commentator on TV and radio and his work has featured in […]

  • Sydney, NSW
  • Change Strategist


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