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Blinkist is a digital platform that distills key insights from non-fiction books into bite-sized text and audio summaries, perfect for busy individuals seeking to absorb knowledge on the go.
Blinkist aims to help users quickly grasp the key ideas and concepts from books, allowing them to read or listen to these summaries in a short amount of time.
These summaries, often referred to as “blinks,” condense the content of a book into bite-sized, easily digestible insights, typically taking about 15 minutes to read or listen to.
Overall, Blinkist is designed for individuals who want to stay informed and learn efficiently, providing a way to consume the essence of a book without committing to reading the entire text.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
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Ratings: 4.6 (1490 ratings)
Time to Read: 17 mins
Take-Away’s: 6 Key ideas
Available As: Audio & text
Dr. Jonah Berger, a distinguished professor at the Wharton School at the University of Pennsylvania, has carved a niche for himself as a global authority on marketing, innovation, and consumer behavior. With his extensive research on how products, services, and ideas gain popularity, Dr. Berger has influenced both academic circles and the business world. His insights into the mechanics of word of mouth, social influence, and viral marketing have made him a sought-after speaker at major conferences and corporate events worldwide.
Dr. Berger’s academic credentials are complemented by his real-world impact. He has published over 50 articles in top-tier academic journals and is the author of several bestselling books, including “Contagious: How to Build Word of Mouth in the Digital Age” and “Invisible Influence: The Hidden Forces that Shape Behavior.” His work not only illuminates the principles of effective marketing but also offers practical strategies that businesses can implement to drive growth and innovation.
Dr. Jonah Berger, a distinguished professor at the Wharton School at the University of Pennsylvania, has carved a niche for himself as a global authority on marketing, innovation, and consumer behavior. With his extensive research on how products, services, and ideas gain popularity, Dr. Berger has influenced both academic circles and the business world. His […]
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