Scott Bedbury: Branding Speaker
Brand strategist Scott Bedbury delivers powerful insights on purpose-driven branding, customer experience, and growth, shaped by leadership roles at Nike, Starbucks, and top global organizations.
Quick Facts:
- Former Global Advertising Director at Nike
- Co-creator of the “Just Do It” campaign
- Former Chief Marketing Officer at Starbucks
- Founder of Brandstream and advisor to global brands
- Formats:
- Keynote speaker and brand strategy expert
- Audiences:
- Executives, marketers, brand leaders, and organizations focused on growth, innovation, and customer experience
- Outcomes:
- Build purpose-driven brands that connect emotionally with customers
- Strengthen brand trust and long-term loyalty
- Navigate disruption with clear, strategic positioning
- Travels from: Seattle, WA
- **US Fee range: $35,001 - $50,000
Talent Services
Keynote Topics:
Rebuilding Truth and Trust in the Disinformation Age
The internet was founded on a premise of trust and the promise of a digital utopia that would enable free-flowing information and connectivity to a newly-empowered global audience.
However, trust has been atomized in a war on truth, trust and transparency in history. The motives may be many, but the means are not. Weaponized personal information and unregulated social media platforms have enabled a free flow of disruptive propaganda. Few of us know who or what to trust anymore.
In this session, Scott will offer insights and share principles from three years of research that can help individuals and organizations rebuild trust, and the invaluable role social media will need to play. He’ll emphasize the power of emotional connection and the need to lead with human-first marketing rather than algorithms in order to succeed today and in the future.
Attend this session and learn:
How to be a storyteller with empathy and transparency at the heart of your content
How to understand emotional connections that technology, and more specifically a platform, can serve and not just exploit
How to find trust in an age of deception and disinformation
Talent Short Bio
Scott Bedbury is one of the world’s most respected brand strategists, known for helping build some of the most iconic global brands during their most critical growth phases. His career spans leadership roles at Nike and Starbucks, where he played a defining role in shaping modern brand strategy, storytelling, and customer experience.
As Global Advertising Director at Nike, Scott helped transform the company into a global cultural force, co-creating the legendary “Just Do It” campaign in partnership with Wieden+Kennedy. This campaign redefined how brands connect with audiences through purpose and emotion.
He later served as Chief Marketing Officer at Starbucks, working closely with CEO Howard Schultz to scale the company from a regional coffee brand into a globally recognized leader in experience-driven retail. During this time, Starbucks became a benchmark for brand loyalty, innovation, and emotional connection.
Following his corporate career, Scott founded Brandstream, where he has advised leading organizations including Apple, Coca-Cola, Google, Microsoft, Airbnb, and the U.S. Navy. His work focuses on brand leadership, trust, innovation, and navigating disruption.
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Fee Range Information
All talent fees exclude travel and accommodation where required.