Why Employees Manage Their Personal Brands

  • Author: Lisa Orrell
  • San Francisco, CA, USA
Read the news article

Four Reasons why do most successful employees manage their Personal Brands daily? It’s simple, really. They get the concept that every time someone has contact with you at work, outside of work, or on social media, one of two things happen: your Personal Brand is either strengthened or weakened by what you say or don’t say, and by what you do or don’t do. Basically, focusing on your Personal Branding becomes your “behavior barometer”.

But why else care about creating and managing your Personal Brand at work? Here are four valid ways it can benefit you:

You Will Achieve More Clarity & Direction: Personal Branding is all about increased self-awareness by acknowledging your weaknesses (i.e. having a bad temper, being extremely shy, or being a poor communicator) and making the necessary changes to improve yourself. It’s also about knowing your strengths. You have to know “who you are and who you aspire to be” in order to conduct yourself effectively; regardless of your career-level.

It Will Expand Notoriety in Your Industry: Aside from wanting more notoriety at work, many employees want to stand out in their industry as Thought Leaders. They want to be interviewed by industry media and asked to speak at industry conferences & tradeshows.

Why Employees Manage Their Personal Brands

However, no one will be interested in conducting a media interview with you or booking you to speak if you don’t have fresh perspectives to share. Therefore, you need to research industry trends and consider writing articles for industry publications and blogs, as well as participate in conversations on industry-focused social networks. This type of effort can expand awareness for your Personal Brand and attract opportunities to you.

You Will Experience More Job Satisfaction: When you become clear on your Personal Brand and professional values it leads to asking yourself honest questions, such as: Should I make a career change? Am I in the right job or role? Does my Supervisor, or the Company, match my Personal Brand values? Knowing the answers improves your odds of being at a job where you’re happy to be, and that ultimately affects your job performance.

It Can Help You with Job Search: Defining your Personal Brand can improve how you conduct yourself in interviews. Plus, it will enable you to better identify the companies, positions, and Boss’s that will work best for you.

There are many job candidates who turn down great job offers all because they know it’s not a good fit with their Personal Brand. Sure, the allure of (possibly) a bigger paycheck or a step up in your title is appealing. But those things won’t matter if you’re not happy at work…and, again, being unhappy will impact your attitude…and that will tarnish your Personal Brand as an employee.

Written by Lisa Orrell, CPC: The Chief of Change

Author Byline:

Lisa Orrell, CPC, is globally recognized as The Chief of Change. As such, she’s an in-demand Keynote Speaker, Certified Leadership & Success Coach, and the award-winning Author of four popular books on Amazon. And, based on her topic expertise, and fun & engaging style, Lisa’s has conducted keynotes and trainings for many well-known companies, such as: Pfizer, Pepsi, Salesforce, Wells Fargo, eBay, and Johnson & Johnson.

Contact us at Speakers Inc and view WeSpeak Global

Speaker Listing

Further articles you may enjoy:

  • (6)

IT’S A NORMAL DAY ON ALIWAL SHOAL. ABOVE TWENTY DEGREES CELSIUS,  BLUE WATER WITH SMALL PARTICLES, A LITTLE BIT OF A CURRENT PUSHING, WE DRIFT ALONG WITH IT, WAITING FOR THE SHARKS… (THIS IS THE STORY OF MY FIRST EVER FREEDIVE WITH SHARKS) It’s a clear blue sky, warm air and a slight breeze- winter […]

  • December 8, 2022
  • (7)

Speakers Inc, San Diego has available to present Employee Engagement and Business Culture Speakers to open or close your next Salt Lake City, Utah event or conference. Speakers Inc, San Diego is a leading speaker platform that brings you excellent employee engagement and culture speakers that delivers keynotes over 500 times per year. Our culture […]

  • January 17, 2023
  • (6)

The pandemic may be easing up in many parts of the world, but its effects will forever shape how we live, work and shop so here are 3 Strategies to Reach Post-COVID Customers The past two years have brought unbelievable challenges and changes. Throughout the uncertainty, people have evaluated their priorities and lifestyles. A full 50% […]

  • December 13, 2022
  • (12)

The Essence of Authentic Leadership: Embracing Genuine Influence with Erin Hatzikostas In an era where leadership is often synonymous with corporate jargon and pretense, the concept of authentic leadership emerges as a beacon of hope and integrity. Authentic leadership transcends traditional leadership paradigms by emphasizing transparency, genuine relationships, and a commitment to personal and organizational […]

  • July 29, 2024
  • (8)

Transforming Mindsets: How Motivational Speakers Fuel Personal and Professional Growth In a world defined by rapid technological advances, shifting global markets, and increasingly competitive work environments, cultivating the right mindset has become more crucial than ever. Organizations and individuals alike are discovering that technical knowledge and hard skills alone are not enough to navigate ever-evolving […]

  • January 6, 2025
  • (12)

We are only as unified as our loneliest team or Disconnected Worker community members. No one is immune to feeling lonely at work — not even the outgoing top sales associate, the customer success representative that brings her dog into the office, or the charming vice president who always declines every happy hour invitation due to “overcommitments.” […]

  • December 23, 2022
  • (7)

Hi, I’m Zion Clark. My journey has been filled with challenges that have tested my limits physically, mentally, and emotionally to Building Unbreakable Mental Strength to Overcome Life’s Challenges . One thing I’ve learned through it all is that mental strength is what separates those who give up from those who keep pushing forward, no matter […]

  • November 3, 2024
  • (135)

Speakers Inc chats with Chris Lemons | Meet the Speaker. In September of 2012, a freak failure of the dynamic positioning system of the vessel Chris Lemons was working under, resulted in the umbilical which provides him with breathing gas, light and heat being severed completely. He was left on the sea-bed, in complete darkness […]

  • December 20, 2022

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel